Marshmallow
Marshmallow is a UK-based fintech that provides car insurance and loans, reaching unicorn status with $225M raised and profitability since its 2017 founding. It has insured millions of drivers and lent millions in loans, with 649 employees.
The growth story
Marshmallow grew from 125 to 649 employees between 2021 and 2026, raising $225M along the way, most recently a Series C in April 2025.
About
Marshmallow sells car insurance and personal loans primarily to drivers, positioning itself as a digital-first alternative to traditional providers. The company emphasizes streamlined underwriting and claims processes through its tech platform.
Since 2017, it has grown to 649 employees while achieving profitability—a rare combination for a fintech unicorn. The $225M Series C in April 2025 suggests continued expansion beyond its core insurance products.
Founders and leadership
Engineering dominates with 70 staff, reflecting the company's tech-driven underwriting model. Leadership appears focused on scaling while maintaining profitability, unlike many loss-making insurtech peers.
The Marshmallow org chart
Alexander Kent-Braham (Group CEO) leads 52 mapped leaders with 8 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Customer Success and Support 121 (+26% YoY), Engineering 114 (-14% YoY), Finance 95 (+4% YoY), Business Development 68 (-24% YoY), Information Technology 42 (-5% YoY), Operations 40 (-9% YoY).
Talent flow
Hastings Direct and Wise are the top talent feeders, supplying 11 and 7 hires respectively. Alumni frequently move to other UK fintechs like Monzo and Zilch, with Wise also being the top destination.
Most common previous employers of Marshmallow staff: Hastings Direct (11), Wise (7), PwC (6), Amazon (6), Morgan Stanley (6), IBM (6). Former Marshmallow employees most often moved to Wise (7), Monzo (5), Zilch (5), Lendable (5), Hastings Direct (3), Trinity Claims (3).
Alumni worth knowing
The Marshmallow mafia
Five alumni-founded companies exist, including Xylo (11 staff) and Propelr (6 staff), showing Marshmallow's role in seeding UK fintech talent.
6Habs Isabelle Kim, was Software Engineer until 2023Val Uvarov, was General Manager Home Insurance until 2022Alex Williams, was Senior Engineering Manager & Bar Raiser until 2022Robert Gray, was Senior Data Scientist until 2023Kelechi O., was Third Party Claims Analyst until 2024Alex Andonie, was Frontend Developer until 2018Hiring now
Web traffic
Traffic mix: 34% direct, 37% search, 2% social, 5% paid.
What this company is made of
Most common skills at Marshmallow: Communication (223), Customer Service (203), Teamwork (182), Microsoft Office (172), Problem Solving (164), Microsoft Excel (133), English (123), Leadership (118).
Where the team actually sits
Marshmallow people are concentrated in England, United Kingdom (128), United Kingdom (48), Budapest, Hungary (39), London Area, United Kingdom (27).
Search footprint
Marshmallow attracts about 601 organic search visits a month, traffic worth roughly $21K a month if bought through ads. It gained 595 ranking keywords and lost 698 in the last period.
What employees say
- Compensation
- 2.70 / 5
- Career opportunities
- 2.70 / 5
- Senior management
- 2.20 / 5
- Work-life balance
- 2.80 / 5
Frequently asked
Marshmallow has 649 employees as of September 2026.
Marshmallow has raised $225M in total, most recently a Series C round in April 2025.
Marshmallow was founded in 2017 by Oliver Kent-Braham, David Goaté.
Alexander Kent-Braham (Group CEO) sits at the top of Marshmallow's reporting structure, with 8 direct reports.
The most common previous employers of current Marshmallow staff are Hastings Direct (11 people), Wise (7 people), PwC (6 people).
Former Marshmallow employees most often move to Wise (7), Monzo (5), Zilch (5).
At least 5 companies have a founder who previously worked at Marshmallow, including Xylo, Propelr, alloro.
Marshmallow attracts about 601 organic search visits a month, worth roughly $21K a month in equivalent ad spend.
The most common skills among Marshmallow staff are Communication, Customer Service, Teamwork, Microsoft Office, Problem Solving.
Marshmallow staff are concentrated in England, United Kingdom (128), United Kingdom (48), Budapest, Hungary (39).
Marshmallow has about 121 people in Customer Success and Support, up 26% over the past year, as of September 2026.
Marshmallow has about 114 people in Engineering, down 14% over the past year, as of September 2026.
Computed from 292 current and 315 former Marshmallow profiles, as of September 2026. Source: Crustdata.
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