Mashgin
Mashgin sells a checkout system that uses 3D computer vision and deep learning to speed up retail transactions. The company has raised $74M and serves major clients like the NFL, MLB, and Aramark.
The growth story
Mashgin grew from 31 to 132 employees between 2021 and 2026, raising $74M along the way, most recently a Series B in May 2022.
About
Mashgin builds automated checkout systems for retail and hospitality, using 3D computer vision and deep learning to identify items without barcodes. Its technology aims to reduce wait times and improve customer flow, targeting high-traffic venues like stadiums and corporate campuses.
The company has raised $74M, including a Series B in May 2022, and counts Eclipse and Highway1 among its investors. Its client base spans sports leagues and food service providers, though specific revenue or transaction volume figures are not disclosed.
Founders and leadership
Engineering is Mashgin's largest function, accounting for 38 of its 132 employees. The company is led by founders with backgrounds in computer vision and AI, though specific leadership details are not provided.
The Mashgin org chart
Abhinai Srivastava (Founder & CEO) leads 52 mapped leaders with 8 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Information Technology 39 (+11% YoY), Engineering 30 (+7% YoY), Sales 17 (+31% YoY), Customer Success and Support 7 (0% YoY), Operations 7 (+40% YoY), Business Development 6 (+50% YoY).
Talent flow
Mashgin recruits heavily from Apple, which accounts for 32 of its analyzed profiles. Other top sources include Microsoft and Google. Alumni have gone on to roles at Google, NVIDIA, and smaller tech firms.
Most common previous employers of Mashgin staff: Apple (32), Microsoft (6), Google (4), BairesDev (3), Baja Gilfoil Group (BGG) (3), Amazon Lab126 (3). Former Mashgin employees most often moved to Google (4), NVIDIA (2), Deluxe (1), Evite (1), Meter (1), Verdant Robotics (1).
Alumni worth knowing
The Mashgin mafia
Mashgin alumni have founded at least three companies, including Koyal (YC F25), Zenode, and ComputerX. These startups span e-commerce, AI, and hardware, with Koyal being the largest at 13 employees.
3Gauri Agarwal, was Software Engineering Intern until 2017Brandon Bourn, was Product Manager until 2024Bruce Yong Li, was Founding Engineer until 2019Hiring now
Web traffic
Traffic mix: 42% direct, 42% search, 6% social, 0% paid.
What this company is made of
Most common skills at Mashgin: Customer Service (50), Microsoft Office (41), Leadership (39), Python (Programming Language) (36), Project Management (35), Management (30), Microsoft Excel (29), Sales (29).
Where the team actually sits
Mashgin people are concentrated in California, United States (29), San Francisco Bay Area (16), United States (7), Florida, United States (7).
Search footprint
Mashgin attracts about 291 organic search visits a month, traffic worth roughly $1K a month if bought through ads. It gained 45 ranking keywords and lost 108 in the last period.
What employees say
- Compensation
- 4.50 / 5
- Career opportunities
- 4.00 / 5
- Senior management
- 3.90 / 5
- Work-life balance
- 3.60 / 5
Frequently asked
Mashgin has 132 employees as of September 2026.
Mashgin has raised $74M in total, most recently a Series B round in May 2022.
Mashgin was founded in 2014 by Abhinai Srivastava, Mukul Dhankhar.
Abhinai Srivastava (Founder & CEO) sits at the top of Mashgin's reporting structure, with 8 direct reports.
The most common previous employers of current Mashgin staff are Apple (32 people), Microsoft (6 people), Google (4 people).
Former Mashgin employees most often move to Google (4), NVIDIA (2), Deluxe (1).
At least 3 companies have a founder who previously worked at Mashgin, including Koyal (YC F25), Zenode, ComputerX.
Mashgin attracts about 291 organic search visits a month, worth roughly $1K a month in equivalent ad spend.
The most common skills among Mashgin staff are Customer Service, Microsoft Office, Leadership, Python (Programming Language), Project Management.
Mashgin staff are concentrated in California, United States (29), San Francisco Bay Area (16), United States (7).
Mashgin has about 39 people in Information Technology, up 11% over the past year, as of September 2026.
Mashgin has about 30 people in Engineering, up 7% over the past year, as of September 2026.
Computed from 107 current and 97 former Mashgin profiles, as of September 2026. Source: Crustdata.
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