Max Retail
Max Retail is a zero-inventory platform that helps independent retailers sell unsold stock online, raising $21M in Series A funding in April 2024. The company employs 69 people and claims its approach recovers 4-8x more value than traditional liquidation methods.
The growth story
Max Retail grew from 12 to 69 employees between 2021 and 2026, raising $21M along the way, most recently a Series A in April 2024.
About
Max Retail connects independent retailers' in-store inventory to online buyers, enabling products to be drop shipped directly to consumers. The platform targets unsold inventory, a persistent problem in retail, and aims to maximize recovery value for sellers.
The company raised $21M in Series A funding in April 2024, backed by investors including Interplay, M13, and Techstars. With 69 employees, Max Retail focuses on scaling its technology to expand retailers' reach and improve inventory liquidation efficiency.
Founders and leadership
Customer Success and Support is the largest function at Max Retail, with 12 employees. The company's leadership includes founders with backgrounds in distribution and independent retail, reflecting its focus on solving inventory challenges.
The Max Retail org chart
Melodie van der Baan (Co-Founder & CEO) leads 23 mapped leaders with 2 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 19 (+27% YoY), Customer Success and Support 17 (+42% YoY), Business Development 11 (0% YoY), Information Technology 5 (+67% YoY), Operations 5 (-55% YoY), Engineering 4 (-20% YoY).
Talent flow
Max Retail hires from companies like Lightspeed Commerce, Fullscreen, and Reelio, with LIM College and UC Berkeley Haas School of Business among its top alma maters. Alumni have moved to roles at ClearGov, Banjo AI, and King Ranch.
Most common previous employers of Max Retail staff: Lightspeed Commerce (5), Fullscreen (3), Reelio (3), Blessed Boutique, Women's Designer Clothing & Accessories (2), Medly (2), Quadio (2). Former Max Retail employees most often moved to ClearGov (1), Raytronics Medical Systems Pvt.Ltd. (1), Banjo AI (1), King Ranch (1), Factored (1), FULLBEAUTY Brands (1).
Alumni worth knowing
Web traffic
Traffic mix: 92% direct, 2% search, 2% social, 0% paid.
What this company is made of
Most common skills at Max Retail: Sales (24), Customer Service (23), Communication (21), Leadership (20), Microsoft Excel (18), Social Media (17), Social Media Marketing (16), Microsoft Office (16).
Where the team actually sits
Max Retail people are concentrated in Florida, United States (17), New York, United States (5), California, United States (3), United States (3).
Search footprint
Max Retail attracts about 226 organic search visits a month, traffic worth roughly $2K a month if bought through ads. It gained 110 ranking keywords and lost 96 in the last period.
What employees say
- Compensation
- 3.70 / 5
- Career opportunities
- 3.70 / 5
- Senior management
- 3.80 / 5
- Work-life balance
- 4.30 / 5
Frequently asked
Max Retail has 69 employees as of September 2026.
Max Retail has raised $21M in total, most recently a Series A round in April 2024.
Max Retail was founded in 2018 by Morgan Hatin Bodström, Melodie van der Baan.
Melodie van der Baan (Co-Founder & CEO) sits at the top of Max Retail's reporting structure, with 2 direct reports.
The most common previous employers of current Max Retail staff are Lightspeed Commerce (5 people), Fullscreen (3 people), Reelio (3 people).
Former Max Retail employees most often move to ClearGov (1), Raytronics Medical Systems Pvt.Ltd. (1), Banjo AI (1).
Max Retail attracts about 226 organic search visits a month, worth roughly $2K a month in equivalent ad spend.
The most common skills among Max Retail staff are Sales, Customer Service, Communication, Leadership, Microsoft Excel.
Max Retail staff are concentrated in Florida, United States (17), New York, United States (5), California, United States (3).
Max Retail has about 19 people in Sales, up 27% over the past year, as of September 2026.
Max Retail has about 17 people in Customer Success and Support, up 42% over the past year, as of September 2026.
Computed from 44 current and 59 former Max Retail profiles, as of September 2026. Source: Crustdata.
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