Maxsold
Maxsold operates an online marketplace for estate sales and downsizing, having resold over 5 million items across the U.S. and Canada. The company raised $24M in a Series B round in March 2022 and employs 129 people.
The growth story
Maxsold grew from 147 to 129 employees between 2021 and 2026, raising $24M along the way, most recently a Series B in March 2022.
About
Maxsold provides an online platform for individuals and businesses to sell household items, collectibles, and other goods through estate sales and downsizing. Customers can use a DIY approach or opt for a white-glove service through Maxsold's network of local providers.
The company has scaled rapidly, reaching over 5 million items sold. Its $24M Series B funding in 2022 suggests strong investor confidence in its growth trajectory, though its headcount growth rate is not disclosed.
Founders and leadership
Maxsold's largest function is Customer Success and Support, with 11 employees. The company has a median tenure of 5 years, indicating stable leadership and employee retention.
The Maxsold org chart
Christopher Reid (CEO) leads 22 mapped leaders with 2 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 33 (+18% YoY), Operations 17 (0% YoY), Customer Success and Support 15 (0% YoY), Education 14 (0% YoY), Engineering 9 (+13% YoY), Arts and Design 9 (0% YoY).
Talent flow
Maxsold's workforce comes from diverse backgrounds, with notable hires from Sortable, BlackBerry, and Freestar. Alumni frequently transition to roles at Queen's University, Gordons Real Estate Brokerage, and Kingston Health Sciences Centre.
Most common previous employers of Maxsold staff: Sortable (4), BlackBerry (3), Freestar (2), Wealthsimple (2), CIBC Capital Markets (2), TJX Canada – Winners, Marshalls, HomeSense (2). Former Maxsold employees most often moved to Queen's University (5), Gordons Real Estate Brokerage (3), Kingston Health Sciences Centre (3), Toptal (2), Department of National Defence/Ministère de la défense nationale (2), Axon Property Management (2).
Alumni worth knowing
The Maxsold mafia
Maxsold alumni have founded 5 companies, including Concertiv (30 staff) and PitchIn (2 staff). Other ventures include Wild Bobbin, YGK Takeaway, and Move The Stone Tees.
5Breanne Johnson, was Marketing Associate Intern until 2013Teagan McLaren, was Human Resources Recruiter until 2018Michele Nicole Mitchell, was Photographer, Preview and Pick up Agent until 2015Web traffic
Traffic mix: 58% direct, 15% search, 14% social, 1% paid.
What this company is made of
Most common skills at Maxsold: Customer Service (42), Management (26), Leadership (23), Sales (21), Microsoft Office (18), Social Media (16), Team Leadership (16), Team Building (16).
Where the team actually sits
Maxsold people are concentrated in Ontario, Canada (25), Canada (8), New York, United States (5), Greater Toronto Area, Canada (3).
Search footprint
Maxsold attracts about 10,770 organic search visits a month, traffic worth roughly $38K a month if bought through ads. It gained 2,217 ranking keywords and lost 1,672 in the last period.
What employees say
- Compensation
- 2.90 / 5
- Career opportunities
- 3.10 / 5
- Senior management
- 3.20 / 5
- Work-life balance
- 3.80 / 5
Frequently asked
Maxsold has 129 employees as of September 2026.
Maxsold has raised $24M in total, most recently a Series B round in March 2022.
Maxsold was founded in 2010 by Barry Gordon, ICD.D, CEA, AI Assisted Consultant Cert.
Christopher Reid (CEO) sits at the top of Maxsold's reporting structure, with 2 direct reports.
The most common previous employers of current Maxsold staff are Sortable (4 people), BlackBerry (3 people), Freestar (2 people).
Former Maxsold employees most often move to Queen's University (5), Gordons Real Estate Brokerage (3), Kingston Health Sciences Centre (3).
At least 5 companies have a founder who previously worked at Maxsold, including Concertiv, PitchIn, Wild Bobbin.
Maxsold attracts about 10,770 organic search visits a month, worth roughly $38K a month in equivalent ad spend.
The most common skills among Maxsold staff are Customer Service, Management, Leadership, Sales, Microsoft Office.
Maxsold staff are concentrated in Ontario, Canada (25), Canada (8), New York, United States (5).
Maxsold has about 33 people in Sales, up 18% over the past year, as of September 2026.
Maxsold has about 17 people in Operations, up 0% over the past year, as of September 2026.
Computed from 55 current and 218 former Maxsold profiles, as of September 2026. Source: Crustdata.
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