Mia Labs
Mia Labs sells AI software that answers calls and texts for car dealerships, checking inventory and scheduling appointments. The 79-person startup raised $29M in Series A funding in January 2026.
The growth story
Mia Labs grew from 1 to 79 employees between 2023 and 2026, raising $29M along the way, most recently a Series A in January 2026.
About
Mia Labs makes AI assistants that handle customer calls and texts for car dealerships, integrating with their existing systems to check inventory and book appointments. The software supports multiple languages and routes inquiries to sales, service, or front desk staff.
The company launched in 2023 and has raised $29M from investors including Norwest and Eniac Ventures. Its team of 79 includes many engineers with backgrounds at automotive software firms like TrueCar and Cox Automotive.
Founders and leadership
Engineering makes up nearly a quarter of Mia Labs' 79 employees. The company has a flat structure typical of early-stage startups, with median tenure at just one year.
The Mia Labs org chart
Brian Hoang (CEO & Co-founder) leads 34 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 21 (+320% YoY), Engineering 17 (+89% YoY), Information Technology 7 (+600% YoY), Business Development 7 (+40% YoY), Marketing 4 (+100% YoY), Product Management 3 (+200% YoY).
Talent flow
Nearly half of analyzed employees came from automotive software firms like Self Financial (18 hires) and TrueCar (10). The University of Texas system dominates their recruiting, supplying 14 of 67 analyzed profiles.
Most common previous employers of Mia Labs staff: Self Financial (18), TrueCar (10), CallRevu (4), InVeris (4), Cox Automotive (3), VIN IQ (2). Former Mia Labs employees most often moved to The F Suite (1), Kendall Croutier Consulting (1), Mozilla (1).
Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at Mia Labs: Leadership (32), Customer Service (32), Microsoft Office (28), Sales (26), Management (24), Project Management (23), Python (Programming Language) (21), Business Development (21).
Where the team actually sits
Mia Labs people are concentrated in Texas, United States (35), California, United States (4), United States (4), Austin, Texas Metropolitan Area (4).
Search footprint
Mia Labs attracts about 160 organic search visits a month, traffic worth roughly $1K a month if bought through ads. It gained 64 ranking keywords and lost 43 in the last period.
What employees say
- Compensation
- 5.00 / 5
- Career opportunities
- 5.00 / 5
- Senior management
- 5.00 / 5
- Work-life balance
- 4.50 / 5
Frequently asked
Mia Labs has 79 employees as of September 2026.
Mia Labs has raised $29M in total, most recently a Series A round in January 2026.
Mia Labs was founded in 2023 by Kelvin Pho, Marwan Kodeih, Brian Hoang.
Brian Hoang (CEO & Co-founder) sits at the top of Mia Labs's reporting structure, with 3 direct reports.
The most common previous employers of current Mia Labs staff are Self Financial (18 people), TrueCar (10 people), CallRevu (4 people).
Former Mia Labs employees most often move to The F Suite (1), Kendall Croutier Consulting (1), Mozilla (1).
Mia Labs attracts about 160 organic search visits a month, worth roughly $1K a month in equivalent ad spend.
The most common skills among Mia Labs staff are Leadership, Customer Service, Microsoft Office, Sales, Management.
Mia Labs staff are concentrated in Texas, United States (35), California, United States (4), United States (4).
Mia Labs has about 21 people in Sales, up 320% over the past year, as of September 2026.
Mia Labs has about 17 people in Engineering, up 89% over the past year, as of September 2026.
Computed from 67 current and 8 former Mia Labs profiles, as of September 2026. Source: Crustdata.
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