Mize
Mize is a hotel booking optimization platform that uses fintech products to automate profit generation for hotel partners. It has over 350 partners and has generated hundreds of millions in revenue for them since its 2016 founding.
The growth story
Mize grew from 16 to 100 employees between 2021 and 2026, raising $16M along the way, most recently a Series B in January 2023.
About
Mize provides software that helps hotels maximize booking revenue through automated optimization tools. Its fintech products analyze booking data to identify profit opportunities for hotel operators.
The company has raised $16M, including a Series B in early 2023, and employs about 100 people. Its technology has processed enough bookings to generate hundreds of millions in partner revenue.
Founders and leadership
Engineering is the largest function with 11 employees. The company is headquartered in Tel Aviv with additional global offices, suggesting a distributed operational model.
The Mize org chart
Dor Krubiner (Founder & CEO – Mize – Fully automated profit optimization for hotel resellers) leads 43 mapped leaders with 8 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 16 (+60% YoY), Information Technology 16 (+14% YoY), Operations 14 (+40% YoY), Business Development 11 (0% YoY), Sales 7 (-22% YoY), Product Management 6 (0% YoY).
Talent flow
Many employees come from military backgrounds, including 10 from Israel Defense Forces and 3 from the Israeli Air Force. Top schools include Ben-Gurion University (10) and Tel Aviv University (8). Alumni have founded at least two companies.
Most common previous employers of Mize staff: Israel Defense Forces (10), EY (4), G-STAT (3), Mindspace (3), Discount Bank בנק דיסקונט (3), Israeli Air Force (3). Former Mize employees most often moved to Flashpoint (1), Expert in Destination (1), Linx Security (1), Fareplace (1), Riskified (1), TravelTechies (1).
Hiring now
Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at Mize: English (34), SQL (34), Management (30), Analytical Skills (30), Microsoft Office (29), Microsoft Excel (29), Teamwork (28), Customer Service (25).
Where the team actually sits
Mize people are concentrated in Tel Aviv District, Israel (32), Israel (24), Center District, Israel (4), Argentina (3).
Search footprint
Mize attracts about 2,327 organic search visits a month, traffic worth roughly $40K a month if bought through ads. It gained 1,184 ranking keywords and lost 1,495 in the last period.
What employees say
- Compensation
- 4.80 / 5
- Career opportunities
- 4.80 / 5
- Senior management
- 5.00 / 5
- Work-life balance
- 5.00 / 5
Frequently asked
Mize has 100 employees as of September 2026.
Mize has raised $16M in total, most recently a Series B round in January 2023.
Mize was founded in 2016 by Dor Krubiner, Erez Damoch, Omry Litvak.
Dor Krubiner (Founder & CEO – Mize – Fully automated profit optimization for hotel resellers) sits at the top of Mize's reporting structure, with 8 direct reports.
The most common previous employers of current Mize staff are Israel Defense Forces (10 people), EY (4 people), G-STAT (3 people).
Former Mize employees most often move to Flashpoint (1), Expert in Destination (1), Linx Security (1).
Mize attracts about 2,327 organic search visits a month, worth roughly $40K a month in equivalent ad spend.
The most common skills among Mize staff are English, SQL, Management, Analytical Skills, Microsoft Office.
Mize staff are concentrated in Tel Aviv District, Israel (32), Israel (24), Center District, Israel (4).
Mize has about 16 people in Engineering, up 60% over the past year, as of September 2026.
Mize has about 16 people in Information Technology, up 14% over the past year, as of September 2026.
Computed from 80 current and 26 former Mize profiles, as of September 2026. Source: Crustdata.
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