Motion (Creative Analytics)
Motion provides AI-powered tools for analyzing and optimizing paid social media campaigns, used by major advertisers to track over $11B in annual ad spend. The Toronto-based company raised $42M in a Series B round in September 2024.
The growth story
Motion (Creative Analytics) grew from 24 to 103 employees between 2022 and 2026, raising $42M along the way, most recently a Series B in September 2024.
About
Motion sells software that helps marketers analyze competitors' ads, track campaign performance, and prioritize creative strategies using AI recommendations. Its customers include direct-to-consumer brands like HexClad, Vuori, and Ridge that spend heavily on social media advertising.
The company has grown to 103 employees since its 2021 founding, with engineering making up its largest department at 18 staff. Its $42M Series B in 2024 suggests rapid scaling, though headcount growth rates are not disclosed.
Founders and leadership
Engineering is Motion's largest department with 18 staff, followed by sales and marketing roles. The company operates with a median tenure of just one year, indicating a young and fluid workforce.
The Motion (Creative Analytics) org chart
Reza Khadjavi (Co-founder & CEO) leads 34 mapped leaders with 8 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 20 (+18% YoY), Sales 14 (+8% YoY), Arts and Design 12 (+50% YoY), Marketing 9 (-10% YoY), Customer Success and Support 9 (+80% YoY), Business Development 7 (-12% YoY).
Talent flow
Motion recruits heavily from local Toronto tech companies like Shoelace and BioRender, as well as global firms like Mindera and EY. Alumni have moved to roles at startups including Calendly and EcoCart.
Most common previous employers of Motion (Creative Analytics) staff: Shoelace (7), BioRender (4), Mindera (4), Superside (3), Hubba (3), EY (3). Former Motion (Creative Analytics) employees most often moved to TST Creative (1), Jua OS (1), EcoCart (1), TitanX (1), Calendly (1), DACS Ventures (1).
Alumni worth knowing
Hiring now
Motion is actively hiring across sales, marketing, and customer success roles as it scales its operations.
Web traffic
Traffic mix: 54% direct, 19% search, 12% social, 1% paid.
What this company is made of
Most common skills at Motion (Creative Analytics): Sales Management (1,324), Purchasing (990), Manufacturing (961), New Business Development (928), Negotiation (893), Inventory Management (891), Sales Operations (881), Key Account Management (817).
Where the team actually sits
Motion (Creative Analytics) people are concentrated in Ontario, Canada (17), Canada (11), British Columbia, Canada (7), Porto, Portugal (5).
Search footprint
Motion (Creative Analytics) attracts about 5,250 organic search visits a month, traffic worth roughly $34K a month if bought through ads. It gained 688 ranking keywords and lost 678 in the last period.
What employees say
- Compensation
- 4.30 / 5
- Career opportunities
- 4.10 / 5
- Senior management
- 4.50 / 5
- Work-life balance
- 4.50 / 5
Frequently asked
Motion (Creative Analytics) has 103 employees as of September 2026.
Motion (Creative Analytics) has raised $42M in total, most recently a Series B round in September 2024.
Motion (Creative Analytics) was founded in 2021 by Reza Khadjavi, Alexander Sloan, Dr. IAS Arjun Raj Sinha, CFA, FRM, CQF, CAIA, PMP.
Reza Khadjavi (Co-founder & CEO) sits at the top of Motion (Creative Analytics)'s reporting structure, with 8 direct reports.
The most common previous employers of current Motion (Creative Analytics) staff are Shoelace (7 people), BioRender (4 people), Mindera (4 people).
Former Motion (Creative Analytics) employees most often move to TST Creative (1), Jua OS (1), EcoCart (1).
Motion (Creative Analytics) attracts about 5,250 organic search visits a month, worth roughly $34K a month in equivalent ad spend.
The most common skills among Motion (Creative Analytics) staff are Sales Management, Purchasing, Manufacturing, New Business Development, Negotiation.
Motion (Creative Analytics) staff are concentrated in Ontario, Canada (17), Canada (11), British Columbia, Canada (7).
Motion (Creative Analytics) has about 20 people in Engineering, up 18% over the past year, as of September 2026.
Motion (Creative Analytics) has about 14 people in Sales, up 8% over the past year, as of September 2026.
Computed from 82 current and 35 former Motion (Creative Analytics) profiles, as of September 2026. Source: Crustdata.
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