MyTraffic
MyTraffic sells geospatial analytics software that helps businesses analyze foot traffic and visitor patterns at physical locations across Europe. The company has raised $45M and works with over 600 clients in retail, real estate, and other sectors.
The growth story
MyTraffic grew from 73 to 114 employees between 2021 and 2026, raising $45M along the way, most recently a Series B in November 2022.
About
MyTraffic provides data on footfall, vehicle flow, and visitor demographics for physical locations, primarily in Europe. Its platform helps businesses optimize site selection, marketing, and asset performance. The company recently launched an AI assistant called Gini for location strategy queries.
MyTraffic raised $45M in a Series B in late 2022, with backing from Alven and AVP. The company employs 114 people and serves over 600 clients across retail, real estate, and consumer goods.
Founders and leadership
Engineering is the largest function at MyTraffic, with 17 employees. The company has a median tenure of 2 years, suggesting moderate turnover. Leadership includes founder Pierre Kosciusko-Morizet, who is also a top investor.
The MyTraffic org chart
Hakim Saadaoui (Co founder & CEO) leads 47 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 22 (0% YoY), Customer Success and Support 17 (-15% YoY), Sales 16 (-27% YoY), Information Technology 13 (+18% YoY), Business Development 12 (+20% YoY), Consulting 5 (0% YoY).
Talent flow
MyTraffic's talent pool draws heavily from Geoblink, which it acquired, accounting for 18 hires. Other notable sources include Monoprix, Ironhack, and AXA. Alumni frequently move to companies like Alma, Verkada, and Alan.
Most common previous employers of MyTraffic staff: Geoblink (acquired by MyTraffic) (18), Monoprix (2), Ironhack (2), AXA (2), L'Oréal (2), Akimbo (2). Former MyTraffic employees most often moved to Alma (2), Verkada (2), Alan (2), Qevlar AI (2), Mistral (2), Smallable (2).
Alumni worth knowing
The MyTraffic mafia
MyTraffic alumni have founded 8 companies, including GROW (24 staff), BulQ (13 staff), and Airscale (8 staff). These startups span industries from retail to AI and geospatial analytics.
8Alexandre Giry Deloison, was VP International Sales until 2020Paul Ehrhardt, was Head of Growth & Marketing Europe until 2024Victor Detraz, was Data Analyst / Growth until 2021Alexis Picard, was COO / CPO (Chief Product Officer) until 2021Othmane Bouziane, was Head Of Business Operations until 2022Hassine Achour, was Lead Growth until 2024
Rahul Patel, was Senior Account Executive until 2022
Amir Aoues, was Saas Senior Account Executive until 2025Web traffic
Traffic mix: 42% direct, 35% search, 0% social, 5% paid.
What this company is made of
Most common skills at MyTraffic: Project Management (51), English (44), Microsoft Office (37), Management (34), Microsoft Excel (30), Microsoft Word (30), Prott (29), Teamwork (28).
Where the team actually sits
MyTraffic people are concentrated in ÃŽle-de-France, France (28), Greater Paris Metropolitan Region (14), Community of Madrid, Spain (11), Greater Madrid Metropolitan Area (6). 4 offices on record.
Search footprint
MyTraffic attracts about 124 organic search visits a month, traffic worth roughly $1K a month if bought through ads. It gained 45 ranking keywords and lost 42 in the last period.
What employees say
- Compensation
- 3.60 / 5
- Career opportunities
- 3.30 / 5
- Senior management
- 3.00 / 5
- Work-life balance
- 3.50 / 5
Frequently asked
MyTraffic has 114 employees as of September 2026.
MyTraffic has raised $45M in total, most recently a Series B round in November 2022.
MyTraffic was founded in 2016 by Gautier Machelon, Hakim Saadaoui.
Hakim Saadaoui (Co founder & CEO) sits at the top of MyTraffic's reporting structure, with 4 direct reports.
The most common previous employers of current MyTraffic staff are Geoblink (acquired by MyTraffic) (18 people), Monoprix (2 people), Ironhack (2 people).
Former MyTraffic employees most often move to Alma (2), Verkada (2), Alan (2).
At least 8 companies have a founder who previously worked at MyTraffic, including GROW, BulQ, Airscale.
MyTraffic attracts about 124 organic search visits a month, worth roughly $1K a month in equivalent ad spend.
The most common skills among MyTraffic staff are Project Management, English, Microsoft Office, Management, Microsoft Excel.
MyTraffic staff are concentrated in ÃŽle-de-France, France (28), Greater Paris Metropolitan Region (14), Community of Madrid, Spain (11).
MyTraffic has about 22 people in Engineering, up 0% over the past year, as of September 2026.
MyTraffic has about 17 people in Customer Success and Support, down 15% over the past year, as of September 2026.
Computed from 84 current and 266 former MyTraffic profiles, as of September 2026. Source: Crustdata.
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