NeoTaste
NeoTaste is a restaurant discovery and marketing platform that connects diners with local eateries through time-based deals. The Berlin-based startup has raised $23M in Series A funding and employs 80 people.
The growth story
NeoTaste grew from 21 to 80 employees between 2022 and 2026, raising $23M along the way, most recently a Series A in March 2024.
About
NeoTaste operates a two-sided marketplace where restaurants can offer time-sensitive promotions (like 2-for-1 deals) to attract customers during slow periods. Diners use the platform to discover curated local dining options with exclusive discounts.
The company recently closed a $23M Series A round led by Burda Principal Investments and Earlybird Venture Capital. With 80 employees, it's scaling operations in Berlin's competitive food tech sector.
Founders and leadership
Sales is the largest department with 15 staff. The company has relatively short tenure, with a median employee staying just one year.
The NeoTaste org chart
Hendrik Sander (Founder & CEO) leads 46 mapped leaders with 11 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 22 (-37% YoY), Marketing 9 (-25% YoY), Business Development 9 (-40% YoY), Engineering 9 (-10% YoY), Customer Success and Support 6 (-14% YoY), Information Technology 5 (-17% YoY).
Talent flow
NeoTaste recruits heavily from on-demand delivery companies like Gorillas (3 hires) and mobility firms like TIER (2 hires). Alumni frequently move to AI startups, with Superscale AI being the top destination (3 former employees).
Most common previous employers of NeoTaste staff: Gorillas (3), idealo internet (2), Deloitte (2), jobvalley (2), ARIVE (2), TIER Mobility (2). Former NeoTaste employees most often moved to Superscale AI (3), Almedia (1), Sphere Estates (1), Pandektes (1), Ben & Bred (1), Hey Savi (1).
Alumni worth knowing
The NeoTaste mafia
Five alumni have founded companies, most notably Superscale AI (21 employees) and Surf Agency (6 employees). The startup has spawned more founders than typical for its size.
6Sebastian Hader, was Head of Engineering until 2025Johann Boch, was Principal Engineer until 2025Daniel van der Ploeg, was Growth Associate until 2025Hanna Schotte, was Entrepreneur in Residence until 2026finnegan kistner, was Founder’s Associate until 2026Tristan von Tschirschnitz, was Advisory Sales until 2023Web traffic
Traffic mix: 16% direct, 64% search, 6% social, 1% paid.
What this company is made of
Most common skills at NeoTaste: Project Management (19), Sales (18), Teamwork (18), Microsoft Office (17), Microsoft Excel (16), Team Leadership (16), Customer Relationship Management (CRM) (15), Communication (15).
Where the team actually sits
NeoTaste people are concentrated in Berlin, Germany (26), North Rhine-Westphalia, Germany (9), England, United Kingdom (7), Germany (5).
Search footprint
NeoTaste attracts about 77 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 133 ranking keywords and lost 96 in the last period.
What employees say
- Compensation
- 3.70 / 5
- Career opportunities
- 3.80 / 5
- Senior management
- 3.90 / 5
- Work-life balance
- 4.30 / 5
Frequently asked
NeoTaste has 80 employees as of September 2026.
NeoTaste has raised $23M in total, most recently a Series A round in March 2024.
NeoTaste was founded in 2019 by Hendrik Sander, Tobias Düser.
Hendrik Sander (Founder & CEO) sits at the top of NeoTaste's reporting structure, with 11 direct reports.
The most common previous employers of current NeoTaste staff are Gorillas (3 people), idealo internet (2 people), Deloitte (2 people).
Former NeoTaste employees most often move to Superscale AI (3), Almedia (1), Sphere Estates (1).
At least 5 companies have a founder who previously worked at NeoTaste, including Superscale AI, Surf Agency, Bundes Agentur für Stealth.
NeoTaste attracts about 77 organic search visits a month, worth roughly $0K a month in equivalent ad spend.
The most common skills among NeoTaste staff are Project Management, Sales, Teamwork, Microsoft Office, Microsoft Excel.
NeoTaste staff are concentrated in Berlin, Germany (26), North Rhine-Westphalia, Germany (9), England, United Kingdom (7).
NeoTaste has about 22 people in Sales, down 37% over the past year, as of September 2026.
NeoTaste has about 9 people in Marketing, down 25% over the past year, as of September 2026.
Computed from 75 current and 115 former NeoTaste profiles, as of September 2026. Source: Crustdata.
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