NewStore
NewStore provides a cloud-based commerce platform for retail brands, used by over 85 brands in 55 countries. The company claims its system increases client sales by 30% through features like real-time inventory tracking and omnichannel checkout.
The growth story
NewStore grew from 154 to 158 employees between 2021 and 2026, raising $163M along the way, most recently a Series B in July 2021.
About
NewStore sells software that helps retailers manage sales across online, mobile, and physical stores. Its platform includes point-of-sale systems, branded shopping apps, and tools for inventory and order fulfillment, targeting premium brands that operate internationally.
The company has raised $163 million, last taking Series B funding in 2021. It employs 158 people, with engineering making up the largest department at 59 staff.
Founders and leadership
Engineering accounts for over a third of the 158-person workforce. The company has maintained a median employee tenure of 3 years, suggesting stable leadership since its 2015 founding.
The NewStore org chart
Michael DeSimone (Chief Executive Officer) leads 49 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 57 (-21% YoY), Information Technology 19 (-10% YoY), Business Development 14 (0% YoY), Sales 12 (-8% YoY), Customer Success and Support 10 (-9% YoY), Product Management 8 (-20% YoY).
Talent flow
NewStore recruits heavily from enterprise tech firms like Thoughtworks and IBM. Alumni frequently move to commerce startups, with Zipline and ShopAgentic being top destinations.
Most common previous employers of NewStore staff: Thoughtworks (6), Billie (5), Springer Nature (3), Lightspeed Commerce (3), Highstreet Mobile (3), IBM (3). Former NewStore employees most often moved to Zipline (3), ShopAgentic (3), Delivery Hero (3), Fluent Commerce (2), Talon.One (2), WAIR (2).
Alumni worth knowing
The NewStore mafia
21 former employees have founded companies, including Rootstock Software (129 staff) and ToolTime (97 staff). Several alumni ventures focus on retail tech and AI.
25Richard Berger, was President until 2024Marcel Mansfeld, was VP Product Management & Co-Founder until 2017Mark Steele, was Chief Revenue Officer until 2019Ashley Moser, was Summer Business Analyst until 2016Thomas AUDIBERT, was General Manager - Southern Europe until 2023Michael Barrasso, was Business Development Representative until 2021
Donny Askin, was Chairman Advisory Board until 2021
Alexander Ringsdorff, was Co-Founder & VP of Corporate Development until 2025
Kai-Thomas Krause, was Vice President Engineering Mobile Commerce until 2018
Dimitri Gatowski, was Director Professional Services until 2026
Hendrik Hoppe, was Executive Vice President Customer Experience until 2025
Dr. Dietrich Thie, was Vice President Expert Services until 2025
Benjamin Nassler, was VP Shopping App until 2025
Thijs van Schadewijk, was General Manager Consumer Apps until 2023
Ana Milevskaja, was Senior Director, Product Marketing until 2018
Alaa Qutaish, was Senior Site Reliability Engineer until 2021
Max Tepkeev, was Software Engineer until 2018
Thomas Broemel, was Product Manager until 2022
Emily Heintz, was Senior Account Executive until 2018
Bolaji Olajide, was Software Engineer until 2022
Magda Uribe, MBA, was Director People Operations until 2022
Richie Siegel, was Customer & Industry Insights until 2017
Mirian Maffazioli, was Scrum Master until 2019
Aleksandra Westfal, was Agile Coach until 2017Web traffic
Traffic mix: 91% direct, 5% search, 2% social, 0% paid.
What this company is made of
Most common skills at NewStore: JavaScript (48), Agile Methodologies (45), Software Development (42), Scrum (42), Leadership (41), Python (Programming Language) (41), Amazon Web Services (AWS) (39), E-Commerce (39).
Where the team actually sits
NewStore people are concentrated in Berlin, Germany (22), England, United Kingdom (14), Berlin Metropolitan Area (9), Massachusetts, United States (8).
Search footprint
NewStore attracts about 2,392 organic search visits a month, traffic worth roughly $30K a month if bought through ads. It gained 897 ranking keywords and lost 747 in the last period.
What employees say
- Compensation
- 3.30 / 5
- Career opportunities
- 2.90 / 5
- Senior management
- 2.80 / 5
- Work-life balance
- 4.20 / 5
Frequently asked
NewStore has 158 employees as of September 2026.
NewStore has raised $163M in total, most recently a Series B round in July 2021.
NewStore was founded in 2015 by Stephan Schambach.
Michael DeSimone (Chief Executive Officer) sits at the top of NewStore's reporting structure, with 3 direct reports.
The most common previous employers of current NewStore staff are Thoughtworks (6 people), Billie (5 people), Springer Nature (3 people).
Former NewStore employees most often move to Zipline (3), ShopAgentic (3), Delivery Hero (3).
At least 21 companies have a founder who previously worked at NewStore, including Rootstock Software, ToolTime, XGEN AI.
NewStore attracts about 2,392 organic search visits a month, worth roughly $30K a month in equivalent ad spend.
The most common skills among NewStore staff are JavaScript, Agile Methodologies, Software Development, Scrum, Leadership.
NewStore staff are concentrated in Berlin, Germany (22), England, United Kingdom (14), Berlin Metropolitan Area (9).
NewStore has about 57 people in Engineering, down 21% over the past year, as of September 2026.
NewStore has about 19 people in Information Technology, down 10% over the past year, as of September 2026.
Computed from 133 current and 277 former NewStore profiles, as of September 2026. Source: Crustdata.
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