NorthLadder
NorthLadder operates a trade-in marketplace for electronics, connecting over 75 OEMs, telecom operators, and retailers across 20+ countries. The company raised $26M in a Series B round in October 2024.
The growth story
NorthLadder grew from 35 to 138 employees between 2020 and 2026, raising $26M along the way, most recently a Series B in October 2024.
About
NorthLadder provides a platform for consumers to trade in used electronics, which are then resold through a multi-buyer auction system. The company targets OEMs, telecom operators, and retailers, helping them increase new device sales and improve customer retention.
The company has grown to 138 employees since its founding in 2020. Its $26M Series B funding in 2024 suggests rapid expansion, though specific growth metrics are not disclosed.
Founders and leadership
Engineering is the largest function at NorthLadder, with 16 employees. The company is led by a team that has scaled operations across 20+ countries since its founding in 2020.
The NorthLadder org chart
Sandeep Shetty (Cofounder & CEO at NorthLadder) leads 42 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 24 (+41% YoY), Sales 22 (-8% YoY), Operations 15 (+67% YoY), Business Development 15 (+88% YoY), Finance 7 (0% YoY), Program and Project Management 6 (+20% YoY).
Talent flow
NorthLadder's employees come from companies like Landmark, Zefasys, and Emirates NBD. Alumni have moved to firms such as eyewa, DAMAC Properties, and Trip.com.
Most common previous employers of NorthLadder staff: Landmark (9), Zefasys (4), Emirates NBD (3), LitmusWorld (3), Upstox (2), Jumbo (2). Former NorthLadder employees most often moved to eyewa (3), DAMAC Properties (3), Trip.com (2), Department of Health Abu Dhabi (2), stc (2), PurpleGlo (2).
Alumni worth knowing
The NorthLadder mafia
NorthLadder alumni have founded three companies, including Boxy, Baggi.ae, and Shokart LLP.
3Ahmed Baqer, was Country Manager until 2024Hamzah Khan, was Key Account Manager until 2023Lijo John, CISCP-CISCM, was Operations Executive until 2022Web traffic
Traffic mix: 34% direct, 54% search, 4% social, 1% paid.
What this company is made of
Most common skills at NorthLadder: Communication (44), Microsoft Office (44), Microsoft Excel (41), Management (39), Sales (37), Analytical Skills (36), Customer Service (32), Problem Solving (31).
Where the team actually sits
NorthLadder people are concentrated in Dubai, United Arab Emirates (34), Karnataka, India (6), Delhi, India (5), Maharashtra, India (5). 2 offices on record.
What employees say
- Compensation
- 3.30 / 5
- Career opportunities
- 3.60 / 5
- Senior management
- 3.10 / 5
- Work-life balance
- 3.30 / 5
Frequently asked
NorthLadder has 138 employees as of September 2026.
NorthLadder has raised $26M in total, most recently a Series B round in October 2024.
NorthLadder was founded in 2020 by Sandeep Shetty.
Sandeep Shetty (Cofounder & CEO at NorthLadder) sits at the top of NorthLadder's reporting structure, with 4 direct reports.
The most common previous employers of current NorthLadder staff are Landmark (9 people), Zefasys (4 people), Emirates NBD (3 people).
Former NorthLadder employees most often move to eyewa (3), DAMAC Properties (3), Trip.com (2).
At least 3 companies have a founder who previously worked at NorthLadder, including Boxy, Baggi.ae, Shokart LLP.
The most common skills among NorthLadder staff are Communication, Microsoft Office, Microsoft Excel, Management, Sales.
NorthLadder staff are concentrated in Dubai, United Arab Emirates (34), Karnataka, India (6), Delhi, India (5).
NorthLadder has about 24 people in Engineering, up 41% over the past year, as of September 2026.
NorthLadder has about 22 people in Sales, down 8% over the past year, as of September 2026.
Computed from 92 current and 115 former NorthLadder profiles, as of September 2026. Source: Crustdata.
Build this for any company
Every number on this page came from the Crustdata API. Point the MCP at a company and get the same org chart, alumni list and talent flow in one prompt.