Notch

Technology, Information and InternetNew York, New York, United StatesFounded 202174 employees$37M raised

Notch sells AI agents that automate and structure customer interactions for regulated industries, with $37M in funding from investors including Lightspeed and Headline. The company has 74 employees and recently raised a Series A in March 2026.

+143%
Engineering is Notch's fastest-growing team over the past year, now 17 people.
-67%
Open roles are down 67% year over year, at 1 today.
Employees
74
Total raised
$37M
Last: Series A
Open roles
1
-67% vs last year
Site visitors
14K
per month
Alumni founders

The growth story

Notch headcount and funding74 people today
74$7M$30M7420222023202420252026
Data by CrustdataCrustdata

Notch grew from 26 to 74 employees between 2022 and 2026, raising $37M along the way, most recently a Series A in March 2026.

About

Notch builds AI systems that handle customer service workflows with compliance controls, aimed at financial services, healthcare and other regulated sectors. Its tools turn support conversations into structured datasets for analysis across departments.

The company has grown to 74 staff since its 2021 founding, backed by $37M in venture funding. Its Series A closed in March 2026 with participation from Lightspeed and Headline among others.

Founders and leadership

Engineering dominates with 13 staff, reflecting the technical nature of building regulated AI systems. The leadership team includes alumni from Israeli military intelligence units.

The Notch org chart

Rafael Broshi (Co-Founder & CEO) leads 33 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.

Departments, and which ones grew

Headcount by functiongrowth vs 12 months ago
EEngineering
17+143%
OOperations
14+250%
PProduct Management
11+267%
SSales
6+50%
BBusiness Development
6+100%
HHuman Resources
4+100%
EEntrepreneurship
4+33%
Data by CrustdataCrustdata

Headcount by function: Engineering 17 (+143% YoY), Operations 14 (+250% YoY), Product Management 11 (+267% YoY), Sales 6 (+50% YoY), Business Development 6 (+100% YoY), Human Resources 4 (+100% YoY).

Talent flow

Nearly a quarter of profiled employees came from Israeli military roles, including 11 from the Air Force and 6 from Unit 8200 intelligence. The most common civilian background is Similarweb, with 3 hires.

Where Notch people come from, and where they go59 current + 21 former profiles
11 people: Israeli Air Force → Notch6 people: Israel Defense Forces → Notch3 people: Similarweb → Notch3 people: Israeli Military Intelligence → Notch3 people: Israeli Military Intelligence - Unit 8200 → Notch3 people: Vim → Notch2 people: Truecaller → Notch2 people: Rylo → Notch1 people: Notch → Munich Re Ventures1 people: Notch → Reflectiz1 people: Notch → Spinomenal1 people: Notch → Peach Content We Like1 people: Notch → Gong1 people: Notch → Reuben Lewis Content Marketing Services1 people: Notch → Lake & Oak1 people: Notch → ArpeelyNotch74 peopleCAME FROMWENT TOIsraeli Air Force11 peopleIsrael Defense Forc…6 peopleSimilarweb3 peopleIsraeli Military In…3 peopleIsraeli Military In…3 peopleVim3 peopleTruecaller2 peopleRylo2 peopleMunich Re Ventures1 peopleReflectiz1 peopleSpinomenal1 peoplePeach Content We Li…1 peopleGong1 peopleReuben Lewis Conten…1 peopleLake & Oak1 peopleArpeely1 people
Data by CrustdataCrustdata

Most common previous employers of Notch staff: Israeli Air Force (11), Israel Defense Forces (6), Similarweb (3), Israeli Military Intelligence (3), Israeli Military Intelligence - Unit 8200 (3), Vim (3). Former Notch employees most often moved to Munich Re Ventures (1), Reflectiz (1), Spinomenal (1), Peach Content We Like (1), Gong (1), Reuben Lewis Content Marketing Services (1).

Web traffic

notch.cx monthly visitors+8% month over month
027,71955,43713,717202420252026
Data by CrustdataCrustdata

Traffic mix: 0% direct, 0% search, 0% social, 0% paid.

What this company is made of

Headcount by skillwhat people list on their profiles
PProject Management
28
MMicrosoft Office
21
LLeadership
20
PPython (Programming Language)
19
TTeamwork
18
MMicrosoft Excel
17
TTeam Leadership
16
JJava
16
DData Analysis
16
BBusiness Strategy
16
Data by CrustdataCrustdata

Most common skills at Notch: Project Management (28), Microsoft Office (21), Leadership (20), Python (Programming Language) (19), Teamwork (18), Microsoft Excel (17), Team Leadership (16), Java (16).

Where the team actually sits

Headcount by regionHQ: New York, New York, United States
TTel Aviv District, Israel
30
IIsrael
12
NNew York, United States
4
CCenter District, Israel
2
CCentral Luzon, Philippines
2
ÎÎle-de-France, France
1
FFlorida, United States
1
MMiami-Fort Lauderdale Area
1
Data by CrustdataCrustdata

Notch people are concentrated in Tel Aviv District, Israel (30), Israel (12), New York, United States (4), Center District, Israel (2). 2 offices on record.

Search footprint

Organic clicks
113
per month
Traffic worth
$0K
if bought as ads
Ranking keywords
162
Ads budget
$1K
per month

Notch attracts about 113 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 30 ranking keywords and lost 32 in the last period.

Frequently asked

How many employees does Notch have?

Notch has 74 employees as of September 2026.

How much has Notch raised?

Notch has raised $37M in total, most recently a Series A round in March 2026.

Who founded Notch?

Notch was founded in 2021 by Rafael Broshi, Elool Jacoby.

Who is the CEO of Notch?

Rafael Broshi (Co-Founder & CEO) sits at the top of Notch's reporting structure, with 3 direct reports.

Where does Notch hire from?

The most common previous employers of current Notch staff are Israeli Air Force (11 people), Israel Defense Forces (6 people), Similarweb (3 people).

Where do Notch employees go after leaving?

Former Notch employees most often move to Munich Re Ventures (1), Reflectiz (1), Spinomenal (1).

How much traffic does Notch get from search?

Notch attracts about 113 organic search visits a month, worth roughly $0K a month in equivalent ad spend.

What skills do people at Notch have?

The most common skills among Notch staff are Project Management, Microsoft Office, Leadership, Python (Programming Language), Teamwork.

Where is Notch's team located?

Notch staff are concentrated in Tel Aviv District, Israel (30), Israel (12), New York, United States (4).

How big is Notch's engineering team?

Notch has about 17 people in Engineering, up 143% over the past year, as of September 2026.

How big is Notch's operations team?

Notch has about 14 people in Operations, up 250% over the past year, as of September 2026.

Computed from 59 current and 21 former Notch profiles, as of September 2026. Source: Crustdata.

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