Novakid Inc
Novakid is an online English learning platform for children that has reached 940,000 families across 50+ countries. The Series B startup has raised $42M and employs 1,677 people.
The growth story
Novakid Inc grew from 968 to 1,677 employees between 2023 and 2026, raising $42M along the way, most recently a Series B in August 2021.
About
Novakid sells English language lessons to parents for their children, delivered through online group activities and an AI tutor called Pandy. The platform aims to complement school studies and build confidence through regular practice.
The company has scaled rapidly since its 2017 founding, reaching nearly a million users globally. Its $42M Series B in 2021 was led by prominent EdTech investors including Owl Ventures and Goodwater Capital.
Founders and leadership
Engineering is Novakid's largest function, accounting for 36% of profiled employees. The company has a median tenure of 4 years, suggesting relatively stable leadership and workforce.
The Novakid Inc org chart
Max (Maxim) Azarov (Co-Founder and CEO) leads 60 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Education 1,155 (+10% YoY), Information Technology 116 (+7% YoY), Sales 68 (+5% YoY), Media and Communication 50 (-7% YoY), Engineering 47 (-4% YoY), Marketing 40 (+8% YoY).
Talent flow
Novakid recruits heavily from other online education companies, particularly 51Talk Philippines and Acadsoc. Alumni most often move to other EdTech startups like Twenix and Nebius Academy.
Most common previous employers of Novakid Inc staff: 51Talk Philippines (51), Acadsoc (18), iTutorGroup (12), MPC Connect (11), Skyeng (10), Open English (9). Former Novakid Inc employees most often moved to Twenix (3), Nebius Academy (3), Emerging Travel (2), Trade Nation (2), TripleTen (2), Fluentbe (2).
Alumni worth knowing
The Novakid Inc mafia
Novakid alumni have founded 7 companies, mostly in education and technology. Examples include XDRhub, Rig, and Türk Çocuk Akademisi, each employing 4-8 people.
7Yusuf Ongel, was Country Manager until 2019Toby Mather, was Product Director (CPO) until 2026Tuba Kodak Onder, was Influencer Marketing Manager until 2022Ilshat Minullin, was B2B Account Manager until 2024Antonio Botta, was Country Manager Italy until 2022Ahmed Kamel, was Paid Social Manager & Strategist - EU Region until 2025Web traffic
Traffic mix: 54% direct, 25% search, 9% social, 3% paid.
What this company is made of
Most common skills at Novakid Inc: Communication (452), English as a Second Language (ESL) (446), Teaching (380), English (380), Teaching English as a Foreign Language (363), Teaching English as a Second Language (310), Customer Service (305), Microsoft Office (278).
Where the team actually sits
Novakid Inc people are concentrated in Western Cape, South Africa (23), Calabarzon, Philippines (20), Philippines (19), Gauteng, South Africa (19).
Search footprint
Novakid Inc attracts about 12,010 organic search visits a month, traffic worth roughly $17K a month if bought through ads. It gained 5,614 ranking keywords and lost 2,271 in the last period.
What employees say
- Compensation
- 3.90 / 5
- Career opportunities
- 4.10 / 5
- Senior management
- 4.10 / 5
- Work-life balance
- 4.30 / 5
Frequently asked
Novakid Inc has 1,677 employees as of September 2026.
Novakid Inc has raised $42M in total, most recently a Series B round in August 2021.
Novakid Inc was founded in 2017 by Dmitry Malin, Max (Maxim) Azarov.
Max (Maxim) Azarov (Co-Founder and CEO) sits at the top of Novakid Inc's reporting structure, with 5 direct reports.
The most common previous employers of current Novakid Inc staff are 51Talk Philippines (51 people), Acadsoc (18 people), iTutorGroup (12 people).
Former Novakid Inc employees most often move to Twenix (3), Nebius Academy (3), Emerging Travel (2).
At least 7 companies have a founder who previously worked at Novakid Inc, including XDRhub, Rig, Türk Çocuk Akademisi.
Novakid Inc attracts about 12,010 organic search visits a month, worth roughly $17K a month in equivalent ad spend.
The most common skills among Novakid Inc staff are Communication, English as a Second Language (ESL), Teaching, English, Teaching English as a Foreign Language.
Novakid Inc staff are concentrated in Western Cape, South Africa (23), Calabarzon, Philippines (20), Philippines (19).
Novakid Inc has about 1,155 people in Education, up 10% over the past year, as of September 2026.
Novakid Inc has about 116 people in Information Technology, up 7% over the past year, as of September 2026.
Computed from 533 current and 441 former Novakid Inc profiles, as of September 2026. Source: Crustdata.
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