Noyo

Technology, Information and InternetSan Francisco, Minnesota, United StatesFounded 201799 employees$58M raised

Noyo provides API-based software that connects benefits administration platforms with insurance carriers, streamlining enrollment data exchange. The company has raised $58M in venture funding, most recently a Series B in May 2022. It employs 99 people.

Employees
99
Total raised
$58M
Last: Series B
Site visitors
29K
per month
Alumni founders

The growth story

Noyo headcount and funding99 people today
136$45M99202120222023202420252026
Data by CrustdataCrustdata

Noyo grew from 74 to 99 employees between 2021 and 2026, raising $58M along the way, most recently a Series B in May 2022.

About

Noyo sells software that integrates benefits administration systems with insurance providers, aiming to reduce errors and delays in employee benefits enrollment. Its API platform handles data exchange between these systems in real time.

The company has raised $58M across multiple funding rounds, with Gusto among its investors. Its engineering team makes up the largest function, with 12 employees.

Founders and leadership

Engineering is Noyo's largest department with 12 employees. The company has a median employee tenure of 2 years.

The Noyo org chart

Shannon Goggin (Founder & CEO) leads 18 mapped leaders with 2 direct reports. Click +N to expand a team; names link to the person’s public profile.

Departments, and which ones grew

Headcount by functiongrowth vs 12 months ago
EEngineering
20-17%
OOperations
16-16%
BBusiness Development
15+7%
CCustomer Success and Support
6-14%
IInformation Technology
60%
HHuman Resources
4-20%
AArts and Design
30%
EEntrepreneurship
30%
SSales
3-50%
Data by CrustdataCrustdata

Headcount by function: Engineering 20 (-17% YoY), Operations 16 (-16% YoY), Business Development 15 (+7% YoY), Customer Success and Support 6 (-14% YoY), Information Technology 6 (0% YoY), Human Resources 4 (-20% YoY).

Talent flow

Noyo recruits heavily from benefits administration firms, with multiple hires from TriNet Zenefits and bswift. Its alumni frequently move to other benefits tech companies like Businessolver and Axuall.

Where Noyo people come from, and where they go40 current + 129 former profiles
4 people: TriNet Zenefits → Noyo2 people: Deloitte → Noyo2 people: bswift → Noyo2 people: NetSuite → Noyo2 people: State Farm → Noyo1 people: Hearth → Noyo1 people: Students of Georgetown Inc. (The Corp) → Noyo1 people: Sierra Club → Noyo3 people: Noyo → Businessolver2 people: Noyo → Axuall2 people: Noyo → Sola2 people: Noyo → bswift2 people: Noyo → Garner Health1 people: Noyo → Unifyr1 people: Noyo → Espresso AI1 people: Noyo → ComulateNoyo99 peopleCAME FROMWENT TOTriNet Zenefits4 peopleDeloitte2 peoplebswift2 peopleNetSuite2 peopleState Farm2 peopleHearth1 peopleStudents of Georget…1 peopleSierra Club1 peopleBusinessolver3 peopleAxuall2 peopleSola2 peoplebswift2 peopleGarner Health2 peopleUnifyr1 peopleEspresso AI1 peopleComulate1 people
Data by CrustdataCrustdata

Most common previous employers of Noyo staff: TriNet Zenefits (4), Deloitte (2), bswift (2), NetSuite (2), State Farm (2), Hearth (1). Former Noyo employees most often moved to Businessolver (3), Axuall (2), Sola (2), bswift (2), Garner Health (2), Unifyr (1).

Alumni worth knowing

Web traffic

noyo.com monthly visitors+54% month over month
3,31115,92728,54228,542202420252026
Data by CrustdataCrustdata

Traffic mix: 72% direct, 9% search, 2% social, 0% paid.

What this company is made of

Headcount by skillwhat people list on their profiles
LLeadership
25
MManagement
23
MMicrosoft Excel
22
CCommunication
22
MMicrosoft Office
19
CCustomer Service
19
PProject Management
19
RResearch Skills
19
PPython (Programming Language)
18
PPublic Speaking
18
Data by CrustdataCrustdata

Most common skills at Noyo: Leadership (25), Management (23), Microsoft Excel (22), Communication (22), Microsoft Office (19), Customer Service (19), Project Management (19), Research Skills (19).

Where the team actually sits

Headcount by regionHQ: San Francisco, Minnesota, United States
CCalifornia, United States
7
SSan Francisco Bay Area
4
UUnited States
4
IIllinois, United States
2
TTexas, United States
2
LLos Angeles Metropolitan Area
1
MMaine, United States
1
NNew York City Metropolitan Area
1
Data by CrustdataCrustdata

Noyo people are concentrated in California, United States (7), San Francisco Bay Area (4), United States (4), Illinois, United States (2).

Search footprint

Organic clicks
363
per month
Traffic worth
$0K
if bought as ads
Ranking keywords
111

Noyo attracts about 363 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 17 ranking keywords and lost 19 in the last period.

What employees say

Compensation
4.00 / 5
Career opportunities
3.40 / 5
Senior management
3.40 / 5
Work-life balance
3.50 / 5

Frequently asked

How many employees does Noyo have?

Noyo has 99 employees as of September 2026.

How much has Noyo raised?

Noyo has raised $58M in total, most recently a Series B round in May 2022.

Who founded Noyo?

Noyo was founded in 2017 by Shannon Goggin, Dennis Lee, Peter Scarlatta.

Who is the CEO of Noyo?

Shannon Goggin (Founder & CEO) sits at the top of Noyo's reporting structure, with 2 direct reports.

Where does Noyo hire from?

The most common previous employers of current Noyo staff are TriNet Zenefits (4 people), Deloitte (2 people), bswift (2 people).

Where do Noyo employees go after leaving?

Former Noyo employees most often move to Businessolver (3), Axuall (2), Sola (2).

How much traffic does Noyo get from search?

Noyo attracts about 363 organic search visits a month, worth roughly $0K a month in equivalent ad spend.

What skills do people at Noyo have?

The most common skills among Noyo staff are Leadership, Management, Microsoft Excel, Communication, Microsoft Office.

Where is Noyo's team located?

Noyo staff are concentrated in California, United States (7), San Francisco Bay Area (4), United States (4).

How big is Noyo's engineering team?

Noyo has about 20 people in Engineering, down 17% over the past year, as of September 2026.

How big is Noyo's operations team?

Noyo has about 16 people in Operations, down 16% over the past year, as of September 2026.

Computed from 40 current and 129 former Noyo profiles, as of September 2026. Source: Crustdata.

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