ODAIA
ODAIA sells software that helps pharmaceutical companies analyze healthcare provider and patient data to improve marketing and sales decisions. The Toronto-based company has raised $43M, most recently in a Series B round in May 2023, and employs 108 people.
The growth story
ODAIA grew from 32 to 108 employees between 2021 and 2026, raising $43M along the way, most recently a Series B in May 2023.
About
ODAIA's platform integrates healthcare provider and patient data to guide pharmaceutical companies' marketing and sales strategies. It focuses on identifying high-value healthcare providers, effective marketing channels, and key moments in patient journeys, with tools that integrate into existing systems.
The company has grown to 108 employees since its 2018 founding, with backing from investors including Alumni Ventures and BDC Capital’s Women in Technology Venture Fund. Its $43M total funding includes a Series B round closed in May 2023.
Founders and leadership
Engineering is ODAIA's largest function, with 27 employees. The company has a median tenure of 2 years across its 108-person workforce.
The ODAIA org chart
Philip Poulidis (CEO and Co-Founder) leads 43 mapped leaders with 6 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 31 (+11% YoY), Business Development 23 (+21% YoY), Information Technology 12 (+20% YoY), Product Management 6 (-14% YoY), Marketing 4 (0% YoY), Human Resources 4 (+33% YoY).
Talent flow
ODAIA recruits heavily from healthcare data firms like IQVIA and IMS Health, and from Canadian universities including the University of Waterloo and University of Toronto. Alumni have moved to companies including Google and Glass, Lewis & Co.
Most common previous employers of ODAIA staff: IQVIA (5), Morega (4), McMaster University (4), Nulogy (4), IMS Health (3), Veeva (3). Former ODAIA employees most often moved to Glass, Lewis & (2), Google (2), QPharma (1), fenel (1), ThinkrBelle (1), Ambit (1).
Alumni worth knowing
The ODAIA mafia
ODAIA alumni have founded 4 companies, including Mirror Particle (7 employees) and fenel (3 employees).
4Will Song, was Full Stack Developer until 2022Helen Kontozopoulos, was Co-founder, Tech Evangelist until 2024Trang Nguyen, was Product Marketing until 2021Karim Soliman, was Growth Product Manager until 2023Hiring now
Web traffic
Traffic mix: 41% direct, 43% search, 6% social, 1% paid.
What this company is made of
Most common skills at ODAIA: Leadership (46), Project Management (34), Microsoft Office (33), SQL (31), Management (29), Python (Programming Language) (29), Data Analysis (29), Team Leadership (25).
Where the team actually sits
ODAIA people are concentrated in Ontario, Canada (32), Greater Toronto Area, Canada (10), Canada (9), British Columbia, Canada (7).
Search footprint
ODAIA attracts about 51 organic search visits a month, traffic worth roughly $1K a month if bought through ads. It gained 13 ranking keywords and lost 16 in the last period.
What employees say
- Compensation
- 4.00 / 5
- Career opportunities
- 3.90 / 5
- Senior management
- 3.80 / 5
- Work-life balance
- 3.70 / 5
Frequently asked
ODAIA has 108 employees as of September 2026.
ODAIA has raised $43M in total, most recently a Series B round in May 2023.
ODAIA was founded in 2018 by Philip Poulidis.
Philip Poulidis (CEO and Co-Founder) sits at the top of ODAIA's reporting structure, with 6 direct reports.
The most common previous employers of current ODAIA staff are IQVIA (5 people), Morega (4 people), McMaster University (4 people).
Former ODAIA employees most often move to Glass, Lewis & (2), Google (2), QPharma (1).
At least 4 companies have a founder who previously worked at ODAIA, including Mirror Particle, fenel, Beaverly AI.
ODAIA attracts about 51 organic search visits a month, worth roughly $1K a month in equivalent ad spend.
The most common skills among ODAIA staff are Leadership, Project Management, Microsoft Office, SQL, Management.
ODAIA staff are concentrated in Ontario, Canada (32), Greater Toronto Area, Canada (10), Canada (9).
ODAIA has about 31 people in Engineering, up 11% over the past year, as of September 2026.
ODAIA has about 23 people in Business Development, up 21% over the past year, as of September 2026.
Computed from 87 current and 104 former ODAIA profiles, as of September 2026. Source: Crustdata.
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