On Target

Biotechnology ResearchWest Lafayette, Indiana, United StatesFounded 201077 employees$112M raised

On Target develops intraoperative molecular imaging agents that help surgeons detect cancerous tissue during operations. The 77-person biotech company has raised $112M, including a Series C round in November 2023 backed by Johnson & Johnson Innovation and others.

Employees
77
Total raised
$112M
Last: Series C
Site visitors
1K
per month
Alumni founders

The growth story

On Target headcount and funding77 people today
81$30M77202120222023202420252026
Data by CrustdataCrustdata

On Target grew from 25 to 77 employees between 2021 and 2026, raising $112M along the way, most recently a Series C in November 2023.

About

On Target sells fluorescent imaging agents that bind to cancer cells, making them visible to surgeons during operations. The technology aims to reduce the amount of cancerous tissue left behind after surgery, potentially improving patient outcomes.

The company has raised $112M, with its latest Series C round closing in November 2023. Major investors include Johnson & Johnson Innovation and H.I.G. Capital, signaling strong industry interest in its surgical imaging technology.

Founders and leadership

Sales is the largest function at On Target, accounting for 25 of its 77 employees. The company is led by a team with deep experience in medical devices and biotech, though specific leadership details are not provided.

The On Target org chart

Bill Peters (Chief Executive Officer) leads 39 mapped leaders with 9 direct reports. Click +N to expand a team; names link to the person’s public profile.

Departments, and which ones grew

Headcount by functiongrowth vs 12 months ago
SSales
28+40%
BBusiness Development
13-7%
OOperations
70%
HHealthcare Services
60%
RResearch
5-17%
MMarketing
4-20%
AAdministrative
30%
FFinance
30%
Data by CrustdataCrustdata

Headcount by function: Sales 28 (+40% YoY), Business Development 13 (-7% YoY), Operations 7 (0% YoY), Healthcare Services 6 (0% YoY), Research 5 (-17% YoY), Marketing 4 (-20% YoY).

Talent flow

On Target draws heavily from medical device companies, with 15% of analyzed profiles coming from CONMED. Employees tend to move to other healthcare startups and large medtech firms, with Johnson & Johnson being a top destination.

Where On Target people come from, and where they go50 current + 50 former profiles
15 people: CONMED → On Target4 people: Intuitive → On Target4 people: Stryker → On Target4 people: SURGIQUEST → On Target4 people: Smith+Nephew → On Target4 people: Boston Scientific → On Target3 people: Baxter International → On Target3 people: AtriCure → On Target2 people: On Target → Eradivir2 people: On Target → Johnson & Johnson2 people: On Target → Institute for Neurodegenerative Disorders1 people: On Target → bioAffinity Technologies1 people: On Target → Blackwell Health Partners1 people: On Target → CEOs of Indiana Corporate Partnership1 people: On Target → Neurogen Biomarking1 people: On Target → ConsultingOn Target77 peopleCAME FROMWENT TOCONMED15 peopleIntuitive4 peopleStryker4 peopleSURGIQUEST4 peopleSmith+Nephew4 peopleBoston Scientific4 peopleBaxter International3 peopleAtriCure3 peopleEradivir2 peopleJohnson & Johnson2 peopleInstitute for Neuro…2 peoplebioAffinity Technol…1 peopleBBlackwell Health Pa…1 peopleCEOs of Indiana Cor…1 peopleNeurogen Biomarking1 peopleCConsulting1 people
Data by CrustdataCrustdata

Most common previous employers of On Target staff: CONMED (15), Intuitive (4), Stryker (4), SURGIQUEST (4), Smith+Nephew (4), Boston Scientific (4). Former On Target employees most often moved to Eradivir (2), Johnson & Johnson (2), Institute for Neurodegenerative Disorders (2), bioAffinity Technologies (1), Blackwell Health Partners (1), CEOs of Indiana Corporate Partnership (1).

Alumni worth knowing

Web traffic

ontargetlabs.com monthly visitors-4% month over month
7612,6344,5071,374202420252026
Data by CrustdataCrustdata

Traffic mix: 0% direct, 0% search, 0% social, 0% paid.

What this company is made of

Headcount by skillwhat people list on their profiles
SSales
29
LLeadership
27
MMedical Devices
26
MMarket Development
18
MManagement
18
CCustomer Service
17
SStrategic Planning
17
PProduct Launch
16
CCapital Equipment
16
OOperating Room
15
Data by CrustdataCrustdata

Most common skills at On Target: Sales (29), Leadership (27), Medical Devices (26), Market Development (18), Management (18), Customer Service (17), Strategic Planning (17), Product Launch (16).

Where the team actually sits

Headcount by regionHQ: West Lafayette, Indiana, United States
IIndiana, United States
7
TTexas, United States
5
NNew York, United States
3
NNew York City Metropolitan Area
3
CCalifornia, United States
2
OOhio, United States
2
VVirginia, United States
2
GGreater Chicago Area
2
Data by CrustdataCrustdata

On Target people are concentrated in Indiana, United States (7), Texas, United States (5), New York, United States (3), New York City Metropolitan Area (3).

Search footprint

Organic clicks
95
per month
Traffic worth
$0K
if bought as ads
Ranking keywords
77

On Target attracts about 95 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 15 ranking keywords and lost 9 in the last period.

Frequently asked

How many employees does On Target have?

On Target has 77 employees as of September 2026.

How much has On Target raised?

On Target has raised $112M in total, most recently a Series C round in November 2023.

Who founded On Target?

On Target was founded in 2010 by The Late Philip Low.

Who is the CEO of On Target?

Bill Peters (Chief Executive Officer) sits at the top of On Target's reporting structure, with 9 direct reports.

Where does On Target hire from?

The most common previous employers of current On Target staff are CONMED (15 people), Intuitive (4 people), Stryker (4 people).

Where do On Target employees go after leaving?

Former On Target employees most often move to Eradivir (2), Johnson & Johnson (2), Institute for Neurodegenerative Disorders (2).

How much traffic does On Target get from search?

On Target attracts about 95 organic search visits a month, worth roughly $0K a month in equivalent ad spend.

What skills do people at On Target have?

The most common skills among On Target staff are Sales, Leadership, Medical Devices, Market Development, Management.

Where is On Target's team located?

On Target staff are concentrated in Indiana, United States (7), Texas, United States (5), New York, United States (3).

How big is On Target's sales team?

On Target has about 28 people in Sales, up 40% over the past year, as of September 2026.

How big is On Target's business development team?

On Target has about 13 people in Business Development, down 7% over the past year, as of September 2026.

Computed from 50 current and 50 former On Target profiles, as of September 2026. Source: Crustdata.

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