OnBuy
OnBuy is a UK-based online marketplace that connects retailers with buyers, offering cashback rewards and avoiding direct competition with sellers by not holding its own inventory. The company raised $64M in a Series B round in November 2023 and employs 129 people.
The growth story
OnBuy grew from 123 to 129 employees between 2022 and 2026, raising $64M along the way, most recently a Series B in November 2023.
About
OnBuy operates a platform where third-party retailers sell products directly to consumers, with the company earning revenue through transaction fees rather than holding inventory. It differentiates itself by offering cashback rewards to buyers and positioning as a neutral marketplace that doesn’t compete with its sellers.
The company has raised $64M in funding, including a Series B round in late 2023, indicating strong investor interest. With 129 employees, OnBuy has built a team focused on scaling its marketplace model, though specific headcount growth rates are not disclosed.
Founders and leadership
Engineering is the largest function at OnBuy, with 20 employees, reflecting the company’s focus on platform development. Leadership includes founders and investors with backgrounds in e-commerce and venture capital.
The OnBuy org chart
James Watts (Chief Financial Officer) leads 26 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 21 (0% YoY), Engineering 19 (-37% YoY), Operations 13 (+44% YoY), Customer Success and Support 8 (-33% YoY), Information Technology 8 (+60% YoY), Marketing 8 (-27% YoY).
Talent flow
OnBuy’s team draws from companies like Onto, Amazon, and Deloitte, suggesting a mix of e-commerce and professional services expertise. Alumni have moved to roles at Temu, SharkNinja, and other retail and tech firms.
Most common previous employers of OnBuy staff: Onto (3), Amazon (2), Fruugo.com (2), Deloitte (2), Sky (2), Eworks Manager Software (1). Former OnBuy employees most often moved to Temu (3), Sales Nailed® (2), SharkNinja (2), Body Jewellery (2), International Workplace Group (1), Omni RMS (1).
Alumni worth knowing
The OnBuy mafia
OnBuy alumni have founded four companies, including Sales Nailed® and WalkEaze, showcasing entrepreneurial activity among former employees.
4Arvid Linde, was Search Engine Optimization Manager until 2021Nicholas Hardy (FCIM), was Commercial Director & Head of Revenue until 2024Jack Joyce, was Head of Technology until 2026Adam Stevenson, was Senior DevOps Engineer until 2026Hiring now
Web traffic
Traffic mix: 16% direct, 45% search, 1% social, 16% paid.
What this company is made of
Most common skills at OnBuy: Microsoft Office (25), JavaScript (24), Account Management (24), Customer Service (23), PHP (23), Communication (23), Business Development (22), Cascading Style Sheets (CSS) (21).
Where the team actually sits
OnBuy people are concentrated in England, United Kingdom (32), United Kingdom (8), Punjab, Pakistan (5), Greater Bournemouth Area (5).
Search footprint
OnBuy attracts about 4,691 organic search visits a month, traffic worth roughly $48K a month if bought through ads. It gained 8,459 ranking keywords and lost 4,875 in the last period.
What employees say
- Compensation
- 2.70 / 5
- Career opportunities
- 2.60 / 5
- Senior management
- 2.60 / 5
- Work-life balance
- 2.80 / 5
Frequently asked
OnBuy has 129 employees as of September 2026.
OnBuy has raised $64M in total, most recently a Series B round in November 2023.
James Watts (Chief Financial Officer) sits at the top of OnBuy's reporting structure, with 4 direct reports.
The most common previous employers of current OnBuy staff are Onto (3 people), Amazon (2 people), Fruugo.com (2 people).
Former OnBuy employees most often move to Temu (3), Sales Nailed® (2), SharkNinja (2).
At least 4 companies have a founder who previously worked at OnBuy, including Sales Nailed®, (WE ARE) HARDY GROUP, Swana.
OnBuy attracts about 4,691 organic search visits a month, worth roughly $48K a month in equivalent ad spend.
The most common skills among OnBuy staff are Microsoft Office, JavaScript, Account Management, Customer Service, PHP.
OnBuy staff are concentrated in England, United Kingdom (32), United Kingdom (8), Punjab, Pakistan (5).
OnBuy has about 21 people in Sales, up 0% over the past year, as of September 2026.
OnBuy has about 19 people in Engineering, down 37% over the past year, as of September 2026.
Computed from 65 current and 194 former OnBuy profiles, as of September 2026. Source: Crustdata.
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