OpenLoop
OpenLoop provides white-label digital health infrastructure for virtual care delivery, handling clinical and operational backend services while clients maintain their own branding. The company supports over 300,000 patient visits monthly and serves 3 million patients annually, with a 4.9★ Trustpilot rating. OpenLoop offers a comprehensive stack for virtual care, including pharmacy and diagnostic services, platform and AI tools, revenue cycle management, billing, and remote patient monitoring fulfillment. Its clients include healthcare organizations, employers, retailers, and consumer brands. The company raised $27M in a Series A round in March 2023, backed by investors including BIP Ventures and Primetime Partners. With 751 employees, OpenLoop has scaled rapidly since its founding in 2020.
The growth story
OpenLoop grew from 32 to 751 employees between 2021 and 2026, raising $27M along the way, most recently a Series A in March 2023.
About
OpenLoop is the nation’s top white-label digital health infrastructure provider, powering virtual care delivery for healthcare organizations, employers, retailers, and consumer brands. We make it simple to launch and scale virtual care by delivering the complete clinical and operational backbone behind the scenes—you control your brand, and we handle everything else.Our end-to-end stack includes:- Pharmacy & Diagnostic- Platform & AI- RCM & Billing- RPM Fulfillment- Built-In AI SolutionsTrusted by organizations nationwide, OpenLoop supports 300K+ patient visits per month and serves 3M+ patients annually, earning a 4.9★ Trustpilot rating.You focus on your brand and growth—we’ll power the care
Founders and leadership
Engineering is the largest function at OpenLoop, accounting for 43 employees. The company is headquartered in Des Moines, Iowa, and has a median employee tenure of one year, reflecting its rapid growth since 2020.
The OpenLoop org chart
Jon Lensing MD (Co-Founder and CEO) leads 60 mapped leaders with 11 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Healthcare Services 275 (+2% YoY), Engineering 75 (+142% YoY), Customer Success and Support 60 (+33% YoY), Human Resources 56 (+100% YoY), Operations 47 (+88% YoY), Information Technology 35 (+52% YoY).
Talent flow
OpenLoop recruits heavily from HealthEquity, Belcorp, and EY, with Google, Oscar Health, and Headspace also notable sources. Alumni frequently move to roles at Ro, Edge, and LifeMD, indicating a strong network in digital health and telehealth sectors. Drake University, Iowa State University, and the University of Iowa are the top schools represented in OpenLoop’s workforce, alongside Universidad Peruana de Ciencias Aplicadas.
Most common previous employers of OpenLoop staff: HealthEquity (7), Belcorp (6), EY (6), Google (5), Oscar Health (5), Headspace (5). Former OpenLoop employees most often moved to Ro (5), Edge (5), LifeMD (4), Datavant (3), Vida Health (3), UnityPoint Health (3).
Alumni worth knowing
The OpenLoop mafia
OpenLoop alumni have founded nine companies, including VITL, Restored Wellness, and JellyMed. These ventures span digital health, wellness, and consulting, showcasing the entrepreneurial impact of OpenLoop’s talent network.
9Charlie Jordan, was Clinical Operations until 2023Michael Webster, MSN, APRN, FNP-BC, was Nurse Practitioner until 2023Laura Purdy, MD, MBA, was Chief Medical Officer until 2023George Ravalico, was Director, Clinical Recruiting until 2026Jacob R. Darby, was Product / Business Strategist until 2020Andrew DiZenzo, was Software Engineer until 2021
Angelica Landers, was Independent Contractor until 2023
Adam Brenner, was Sr. Manager Call Center Operations until 2025
KRISTINE Groemping, was Telehealth Nurse Practitioner until 2024Hiring now
Web traffic
Traffic mix: 49% direct, 29% search, 2% social, 0% paid.
What this company is made of
Most common skills at OpenLoop: Communication (248), Leadership (245), Microsoft Office (232), Customer Service (225), Microsoft Excel (210), Project Management (181), Teamwork (174), Healthcare (154).
Where the team actually sits
OpenLoop people are concentrated in Peru (35), Iowa, United States (33), California, United States (23), United States (15).
Search footprint
OpenLoop attracts about 3,544 organic search visits a month, traffic worth roughly $35K a month if bought through ads. It gained 1,397 ranking keywords and lost 940 in the last period.
What employees say
- Compensation
- 2.90 / 5
- Career opportunities
- 2.70 / 5
- Senior management
- 2.30 / 5
- Work-life balance
- 3.00 / 5
Frequently asked
OpenLoop has 751 employees as of September 2026.
OpenLoop has raised $27M in total, most recently a Series A round in March 2023.
OpenLoop was founded in 2020 by Jon Lensing MD, Christian Williams, Matt G..
Jon Lensing MD (Co-Founder and CEO) sits at the top of OpenLoop's reporting structure, with 11 direct reports.
The most common previous employers of current OpenLoop staff are HealthEquity (7 people), Belcorp (6 people), EY (6 people).
Former OpenLoop employees most often move to Ro (5), Edge (5), LifeMD (4).
At least 9 companies have a founder who previously worked at OpenLoop, including VITL, Restored Wellness, JellyMed.
OpenLoop attracts about 3,544 organic search visits a month, worth roughly $35K a month in equivalent ad spend.
The most common skills among OpenLoop staff are Communication, Leadership, Microsoft Office, Customer Service, Microsoft Excel.
OpenLoop staff are concentrated in Peru (35), Iowa, United States (33), California, United States (23).
OpenLoop has about 275 people in Healthcare Services, up 2% over the past year, as of September 2026.
OpenLoop has about 75 people in Engineering, up 142% over the past year, as of September 2026.
Computed from 297 current and 303 former OpenLoop profiles, as of September 2026. Source: Crustdata.
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