Optilogic
Optilogic sells AI-powered supply chain modeling software that reduces design time from months to days. The company has 165 employees and raised $53M, most recently in a Series B round in April 2025.
The growth story
Optilogic grew from 24 to 165 employees between 2021 and 2026, raising $53M along the way, most recently a Series B in April 2025.
About
Optilogic's platform uses AI, optimization, and simulation to help companies model supply chain networks and run 'what-if' scenarios. Customers use it to reduce distribution costs, inventory levels, and data integration time.
The company has grown to 165 employees since its 2019 founding. Its latest funding round in April 2025 brought total investment to $53M, with backing from firms including Augment Ventures and Beringea.
Founders and leadership
Engineering is Optilogic's largest function with 29 employees. The company has a median tenure of just one year, suggesting rapid team turnover or expansion.
The Optilogic org chart
Donald Hicks (President and CEO) leads 54 mapped leaders with 10 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 46 (+7% YoY), Information Technology 21 (+17% YoY), Business Development 17 (+89% YoY), Sales 16 (-16% YoY), Operations 15 (+25% YoY), Customer Success and Support 8 (+100% YoY).
Talent flow
Optilogic recruits heavily from Coupa, with 51 hires from the procurement software company. Other top sources include Kodius and SkySpecs. Alumni have gone to companies like Ford Motor Company and Fresenius Medical Care.
Most common previous employers of Optilogic staff: Coupa (51), Kodius (5), SkySpecs (4), Vroom (4), GAINS (3), Sagenverse (3). Former Optilogic employees most often moved to Sophus Technology (2), Ford Motor Company (2), Fresenius Medical Care (2), Recentive Analytics (2), Infor (2), Analytics8 | Data & Analytics Consultancy (1).
Alumni worth knowing
The Optilogic mafia
Four Optilogic alumni have founded companies, including Capsoft and Groovy Security. These startups employ between 2 and 9 people each.
4Matthew Bates, was Product Manager until 2021Alexander Flowers, was Software QA Engineer until 2022Jason Judd, was Senior Vice President of Engineering until 2023Lashay Lewis, was Content Strategy Advisor until 2025Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at Optilogic: Leadership (69), Management (62), Project Management (62), Supply Chain Management (53), Microsoft Office (45), SQL (44), Microsoft Excel (44), Supply Chain Optimization (43).
Where the team actually sits
Optilogic people are concentrated in Michigan, United States (34), Texas, United States (9), Utah, United States (9), Croatia (6).
Search footprint
Optilogic attracts about 553 organic search visits a month, traffic worth roughly $6K a month if bought through ads. It gained 162 ranking keywords and lost 143 in the last period.
What employees say
- Compensation
- 4.50 / 5
- Career opportunities
- 4.60 / 5
- Senior management
- 4.40 / 5
- Work-life balance
- 3.90 / 5
Frequently asked
Optilogic has 165 employees as of September 2026.
Optilogic has raised $53M in total, most recently a Series B round in April 2025.
Donald Hicks (President and CEO) sits at the top of Optilogic's reporting structure, with 10 direct reports.
The most common previous employers of current Optilogic staff are Coupa (51 people), Kodius (5 people), SkySpecs (4 people).
Former Optilogic employees most often move to Sophus Technology (2), Ford Motor Company (2), Fresenius Medical Care (2).
At least 4 companies have a founder who previously worked at Optilogic, including Capsoft, Groovy Security, subQdocs.
Optilogic attracts about 553 organic search visits a month, worth roughly $6K a month in equivalent ad spend.
The most common skills among Optilogic staff are Leadership, Management, Project Management, Supply Chain Management, Microsoft Office.
Optilogic staff are concentrated in Michigan, United States (34), Texas, United States (9), Utah, United States (9).
Optilogic has about 46 people in Engineering, up 7% over the past year, as of September 2026.
Optilogic has about 21 people in Information Technology, up 17% over the past year, as of September 2026.
Computed from 119 current and 56 former Optilogic profiles, as of September 2026. Source: Crustdata.
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