Ownwell
Ownwell is a financial services company that helps property owners reduce real estate costs through automated tax assessment software. Founded in 2020 and based in Austin, Texas, it has raised $56M in funding and employs 172 people.
The growth story
Ownwell grew from 7 to 172 employees between 2021 and 2026, raising $56M along the way, most recently a Series B in February 2026.
About
Ownwell sells software that identifies overpayments on property taxes and manages the process of reducing bills through appeals, exemptions, and corrections. Its target customers are property owners, particularly those in underserved communities who are disproportionately affected by inaccurate tax assessments.
The company has grown to 172 employees and raised $56M in funding, including a Series B round in February 2026. Its investors include Alpha Edison, First Round Capital, and Intuit.
Founders and leadership
Operations is the largest function at Ownwell, with 19 employees. The company is led by a team that includes founders and executives with backgrounds in financial services and technology.
The Ownwell org chart
Colton Pace (Co-Founder & CEO) leads 40 mapped leaders with 6 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Accounting 60 (+20% YoY), Operations 24 (+33% YoY), Engineering 13 (+44% YoY), Business Development 12 (0% YoY), Customer Success and Support 11 (+83% YoY), Sales 11 (+38% YoY).
Talent flow
Ownwell hires from companies like Better, Abacus, and Mindbridge, with Amazon and Facebook also notable sources. Alumni have moved to roles at Avoca, Goosehead Insurance, and Compare Power.
Most common previous employers of Ownwell staff: Better (3), Abacus (3), Mindbridge (3), Amazon (3), Bolt (2), Facebook (2). Former Ownwell employees most often moved to Avoca (1), Goosehead Insurance (1), Compare Power (1), The Carlyle (1), Flex (1), OLarry (1).
Alumni worth knowing
Hiring now
Web traffic
Traffic mix: 54% direct, 25% search, 2% social, 2% paid.
What this company is made of
Most common skills at Ownwell: Customer Service (72), Microsoft Office (60), Microsoft Excel (60), Leadership (56), Sales (52), Communication (52), Management (44), Teamwork (41).
Where the team actually sits
Ownwell people are concentrated in Texas, United States (55), Punjab, Pakistan (4), Haryana, India (3), Austin, Texas Metropolitan Area (3).
Search footprint
Ownwell attracts about 62,080 organic search visits a month, traffic worth roughly $510K a month if bought through ads. It gained 52,199 ranking keywords and lost 33,841 in the last period.
What employees say
- Compensation
- 4.40 / 5
- Career opportunities
- 4.00 / 5
- Senior management
- 4.10 / 5
- Work-life balance
- 4.50 / 5
Frequently asked
Ownwell has 172 employees as of September 2026.
Ownwell has raised $56M in total, most recently a Series B round in February 2026.
Ownwell was founded in 2020 by Colton Pace, Joseph Noor.
Colton Pace (Co-Founder & CEO) sits at the top of Ownwell's reporting structure, with 6 direct reports.
The most common previous employers of current Ownwell staff are Better (3 people), Abacus (3 people), Mindbridge (3 people).
Former Ownwell employees most often move to Avoca (1), Goosehead Insurance (1), Compare Power (1).
Ownwell attracts about 62,080 organic search visits a month, worth roughly $510K a month in equivalent ad spend.
The most common skills among Ownwell staff are Customer Service, Microsoft Office, Microsoft Excel, Leadership, Sales.
Ownwell staff are concentrated in Texas, United States (55), Punjab, Pakistan (4), Haryana, India (3).
Ownwell has about 60 people in Accounting, up 20% over the past year, as of September 2026.
Ownwell has about 24 people in Operations, up 33% over the past year, as of September 2026.
Computed from 81 current and 57 former Ownwell profiles, as of September 2026. Source: Crustdata.
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