#paid
#paid operates a creator marketplace connecting brands like McDonald's and Disney with vetted creators for marketing campaigns. The Toronto-based company has 158 employees and raised $21M in a Series B round in August 2021.
The growth story
#paid grew from 109 to 158 employees between 2023 and 2026, raising $21M along the way, most recently a Series B in August 2021.
About
#paid provides a platform where brands can collaborate with creators on marketing campaigns, offering tools for pricing, matching, and content rights management. It focuses on measurable impact rather than influencer vanity metrics.
The company has scaled to 158 employees and secured $21M in funding, with its latest Series B round closed in 2021. Its investor base includes Aitken Investments and the Business Development Bank of Canada.
Founders and leadership
Customer Success and Support is the largest function at #paid, with 19 employees. The company is led by a team that has grown the organization to 158 staff since its founding in 2013.
The #paid org chart
Bryan Gold (Co-founder & CEO) leads 57 mapped leaders with 14 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Business Development 30 (+11% YoY), Customer Success and Support 21 (+5% YoY), Operations 18 (+13% YoY), Engineering 14 (+40% YoY), Marketing 14 (-30% YoY), Media and Communication 7 (+17% YoY).
Talent flow
#paid hires talent from companies like Snap, TikTok, and Condé Nast, with 6 employees each from Snap and TikTok. Alumni often move to Shopify, TikTok, and Jobber, with 4 joining Shopify.
Most common previous employers of #paid staff: Snap (6), TikTok (6), Condé Nast (5), ThinkLP (5), Sun Life (4), Meta (3). Former #paid employees most often moved to Shopify (4), TikTok (3), Jobber (3), Viral Nation (3), Circle (2), Amazon (2).
Alumni worth knowing
The #paid mafia
#paid alumni have founded 11 companies, including eComify (6 staff), Reach Agency (5 staff), and The Synthesis Company (3 staff).
11Julian Mossanen, was Board Advisor (former Interim Chief Revenue Officer) until 2019Adam Robles, was Head of Strategy until 2016Cyrus Nouroozi, was Lead Software Engineer & Interim CTO until 2019Michael Wilson, was Director, Agency Partnerships until 2018Danny Desatnik, was Creator Initiatives Manager — Creator Marketing until 2023Megan Davey, MBA, was People & Operations Manager until 2026
Shaun Benoliel, was Creative Strategist until 2017
Parker Floris, was TikTok Brand Researcher until 2022
Ahmad Kadhim, was Product Designer, Front-End Engineer until 2015
Brett Rosenberg, was VP, Sales & Brand Strategy until 2021
Genevive N., was Associate Customer Success Manager until 2023Hiring now
Web traffic
Traffic mix: 22% direct, 35% search, 2% social, 0% paid.
What this company is made of
Most common skills at #paid: Leadership (58), Social Media Marketing (57), Social Media (56), Microsoft Office (55), Teamwork (51), Marketing (50), Customer Service (47), Marketing Strategy (44).
Where the team actually sits
#paid people are concentrated in Ontario, Canada (46), Canada (18), New York, United States (7), United States (6).
Search footprint
#paid attracts about 3,545 organic search visits a month, traffic worth roughly $15K a month if bought through ads. It gained 534 ranking keywords and lost 640 in the last period.
What employees say
- Compensation
- 3.70 / 5
- Career opportunities
- 3.50 / 5
- Senior management
- 3.40 / 5
- Work-life balance
- 3.80 / 5
Frequently asked
#paid has 158 employees as of September 2026.
#paid has raised $21M in total, most recently a Series B round in August 2021.
#paid was founded in 2013 by Adam Rivietz, Bryan Gold.
Bryan Gold (Co-founder & CEO) sits at the top of #paid's reporting structure, with 14 direct reports.
The most common previous employers of current #paid staff are Snap (6 people), TikTok (6 people), Condé Nast (5 people).
Former #paid employees most often move to Shopify (4), TikTok (3), Jobber (3).
At least 11 companies have a founder who previously worked at #paid, including eComify, Reach Agency, The Synthesis Company.
#paid attracts about 3,545 organic search visits a month, worth roughly $15K a month in equivalent ad spend.
The most common skills among #paid staff are Leadership, Social Media Marketing, Social Media, Microsoft Office, Teamwork.
#paid staff are concentrated in Ontario, Canada (46), Canada (18), New York, United States (7).
#paid has about 30 people in Business Development, up 11% over the past year, as of September 2026.
#paid has about 21 people in Customer Success and Support, up 5% over the past year, as of September 2026.
Computed from 107 current and 202 former #paid profiles, as of September 2026. Source: Crustdata.
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