Parade
Parade sells sustainable underwear in extended sizes, having raised $37M in venture funding. The Brooklyn-based company employs 114 people.
The growth story
Parade grew from 152 to 114 employees between 2021 and 2026, raising $37M along the way, most recently a Series B in September 2021.
About
Parade produces basic underwear styles in soft, sustainable fabrics, targeting customers from sizes XS to 3X. The company positions itself as an inclusive, eco-conscious alternative in the intimates market.
The company secured $37M in Series B funding in September 2021, backed by investors including Lerer Hippeau and Maveron. With a median tenure of 4 years, Parade shows relatively stable staffing compared to typical startup turnover.
Founders and leadership
Marketing is Parade's largest function, accounting for 34 of its 114 employees. The company's leadership team includes founders with backgrounds in fashion and e-commerce, supported by investors with retail expertise.
Departments, and which ones grew
Headcount by function: Sales 28 (-22% YoY), Media and Communication 13 (-7% YoY), Marketing 11 (-31% YoY), Arts and Design 10 (-23% YoY), Engineering 7 (+17% YoY), Community and Social Services 7 (-36% YoY).
Talent flow
Parade recruits from major retailers like Target, Warby Parker, and Victoria's Secret, as well as intimates brands including Knix and Tommy John. Employees frequently move to roles at Gap, Victoria's Secret, and Instagram.
Most common previous employers of Parade staff: The Walt Disney Company (2), Target (2), Delta Galil Industries (2), EXPRESS (2), Knix (2), Warby Parker (2). Former Parade employees most often moved to Victoria’s Secret & (3), Hoppy (3), Instagram (3), Gap (3), Fresh (2), Tommy John (2).
Alumni worth knowing
The Parade mafia
Parade alumni have founded 12 companies, including wellness brand Create Wellness (64 staff) and fashion label Vurve Fashion (2 staff). Several startups focus on health and lifestyle products.
12Dan McCormick, was Head of Finance until 2022Cami Téllez, was CEO + Founder until 2024Josh Houghton, was VP, Revenue (Acquired) until 2024Claire Blanchard, was Brand Ambassador until 2021Benjara Kendrick, was Senior Director Strategic Sourcing & Production until 2023Sara Macholz, was Community Builder until 2022
Devin Bowman, was Head of Community Growth until 2022
Olga Kontos, was Digital Ad Creator until 2023
Sarah Hawken, was Director of Community Marketing until 2023
Lailee Taghdisi, was VP, Organizational Development + Strategy until 2023
Mercedes White, was Brand Ambassador until 2023
Jenna Stauffer, was Head of Growth Marketing until 2021Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at Parade: Social Media (37), Event Planning (37), Problem Solving (30), Graphic Design (29), Microsoft Excel (28), Communication (26), Customer Service (25), Social Media Marketing (21).
Where the team actually sits
Parade people are concentrated in California, United States (13), New York, United States (11), New York City Metropolitan Area (6), United States (4).
Search footprint
Parade attracts about 1,895 organic search visits a month, traffic worth roughly $5K a month if bought through ads. It gained 182 ranking keywords and lost 177 in the last period.
What employees say
- Compensation
- 3.20 / 5
- Career opportunities
- 3.00 / 5
- Senior management
- 3.00 / 5
- Work-life balance
- 2.90 / 5
Frequently asked
Parade has 114 employees as of September 2026.
Parade has raised $37M in total, most recently a Series B round in September 2021.
Parade was founded in 2018 by Jack DeFuria.
The most common previous employers of current Parade staff are The Walt Disney Company (2 people), Target (2 people), Delta Galil Industries (2 people).
Former Parade employees most often move to Victoria’s Secret & (3), Hoppy (3), Instagram (3).
At least 12 companies have a founder who previously worked at Parade, including Create Wellness, Devotion, Hydrant.
Parade attracts about 1,895 organic search visits a month, worth roughly $5K a month in equivalent ad spend.
The most common skills among Parade staff are Social Media, Event Planning, Problem Solving, Graphic Design, Microsoft Excel.
Parade staff are concentrated in California, United States (13), New York, United States (11), New York City Metropolitan Area (6).
Parade has about 28 people in Sales, down 22% over the past year, as of September 2026.
Parade has about 13 people in Media and Communication, down 7% over the past year, as of September 2026.
Computed from 62 current and 297 former Parade profiles, as of September 2026. Source: Crustdata.
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