pay.com.au

Financial ServicesMelbourne, Victoria, AustraliaFounded 2019198 employees$77M raised

Pay.com.au is a payments platform for Australian businesses that lets users link bank accounts and credit cards to pay expenses like payroll and taxes while earning rewards points. The company has raised $77M and employs 198 people.

+1000%
Open roles are up 1000% year over year, at 11 today.
+471%
Sales is pay.com.au's fastest-growing team over the past year, now 40 people.
Employees
198
Total raised
$77M
Last: Series E
Open roles
11
+1000% vs last year
Site visitors
293K
per month
Alumni founders

The growth story

pay.com.au headcount and funding198 people today
199$16M$18M$14M$28M198202120222023202420252026
Data by CrustdataCrustdata

pay.com.au grew from 18 to 198 employees between 2021 and 2026, raising $77M along the way, most recently a Series E in August 2026.

About

Pay.com.au provides a payments platform that integrates with bank accounts and credit cards to handle business expenses like payroll, superannuation, and BAS payments. It targets Australian businesses of all sizes, offering a rewards program where users earn points redeemable for goods, experiences, or airline miles.

The company has raised $77M in funding, most recently in a Series E round in 2026. With 198 employees, it has built a substantial team since its 2019 founding, though its recent headcount growth rate is unclear.

Founders and leadership

Sales is the largest function at Pay.com.au, accounting for 35 employees. The company is led by a team that has scaled the business from its Melbourne headquarters since 2019.

The pay.com.au org chart

Grant Austin (CEO & Co-founder) leads 57 mapped leaders with 25 direct reports. Click +N to expand a team; names link to the person’s public profile.

Departments, and which ones grew

Headcount by functiongrowth vs 12 months ago
SSales
40+471%
EEngineering
32+28%
BBusiness Development
25+56%
MMarketing
22+100%
OOperations
130%
PProduct Management
10+43%
IInformation Technology
10+67%
CCustomer Success and Support
9+80%
AArts and Design
9+13%
Data by CrustdataCrustdata

Headcount by function: Sales 40 (+471% YoY), Engineering 32 (+28% YoY), Business Development 25 (+56% YoY), Marketing 22 (+100% YoY), Operations 13 (0% YoY), Product Management 10 (+43% YoY).

Talent flow

Pay.com.au draws talent primarily from Australian financial services firms like Latitude Financial Services and Zeller, with 6 hires each. Alumni have moved to payments and fintech companies like PaySauce and Square.

Where pay.com.au people come from, and where they go157 current + 42 former profiles
6 people: Latitude Financial Services → pay.com.au6 people: Zeller → pay.com.au5 people: Afterpay → pay.com.au5 people: iSelect → pay.com.au4 people: Flight Centre Travel → pay.com.au4 people: Country Road → pay.com.au4 people: Sidekicker → pay.com.au4 people: NAB → pay.com.au1 people: pay.com.au → PaySauce1 people: pay.com.au → MySalesHub - Soluções Comerciais1 people: pay.com.au → Theodo UK1 people: pay.com.au → Strike Advisory1 people: pay.com.au → Square1 people: pay.com.au → Fusion Markets1 people: pay.com.au → PROPER1 people: pay.com.au → Intertek SAI Globalpay.com.au198 peopleCAME FROMWENT TOLatitude Financial …6 peopleZeller6 peopleAfterpay5 peopleiSelect5 peopleFlight Centre Travel4 peopleCountry Road4 peopleSidekicker4 peopleNAB4 peoplePaySauce1 peopleMySalesHub - Soluçõ…1 peopleTheodo UK1 peopleSStrike Advisory1 peopleSquare1 peopleFusion Markets1 peoplePROPER1 peopleIntertek SAI Global1 people
Data by CrustdataCrustdata

Most common previous employers of pay.com.au staff: Latitude Financial Services (6), Zeller (6), Afterpay (5), iSelect (5), Flight Centre Travel (4), Country Road (4). Former pay.com.au employees most often moved to PaySauce (1), MySalesHub - Soluções Comerciais (1), Theodo UK (1), Strike Advisory (1), Square (1), Fusion Markets (1).

Alumni worth knowing

Hiring now

Web Marketing SpecialistStaff EngineerSenior Product & Marketing DesignerSenior Engineering ManagerSalesforce AI EngineerGrowth MarketerEnterprise Account ManagerDelivery LeadBusiness Development RepresentativeActivations Specialist

Web traffic

pay.com.au monthly visitors+1% month over month
50,957193,270335,583293,339202420252026
Data by CrustdataCrustdata

Traffic mix: 62% direct, 16% search, 4% social, 2% paid.

What this company is made of

Headcount by skillwhat people list on their profiles
CCustomer Service
68
LLeadership
63
CCommunication
62
PProject Management
57
MMicrosoft Office
54
TTeamwork
52
SSales
50
MManagement
45
TTeam Leadership
44
MMicrosoft Excel
42
Data by CrustdataCrustdata

Most common skills at pay.com.au: Customer Service (68), Leadership (63), Communication (62), Project Management (57), Microsoft Office (54), Teamwork (52), Sales (50), Management (45).

Where the team actually sits

Headcount by regionHQ: Melbourne, Victoria, Australia
VVictoria, Australia
93
GGreater Melbourne Area
36
AAustralia
9
MMetro Manila
3
NNew South Wales, Australia
2
CCalabarzon, Philippines
2
HHo Chi Minh City, Vietnam
2
NNational Capital Region, Philippines
2
Data by CrustdataCrustdata

pay.com.au people are concentrated in Victoria, Australia (93), Greater Melbourne Area (36), Australia (9), Metro Manila (3).

Search footprint

Organic clicks
50
per month
Traffic worth
$1K
if bought as ads
Ranking keywords
313
Ads budget
$3K
per month

pay.com.au attracts about 50 organic search visits a month, traffic worth roughly $1K a month if bought through ads. It gained 81 ranking keywords and lost 44 in the last period.

What employees say

Compensation
4.40 / 5
Career opportunities
4.80 / 5
Senior management
4.60 / 5
Work-life balance
5.00 / 5

Frequently asked

How many employees does pay.com.au have?

pay.com.au has 198 employees as of September 2026.

How much has pay.com.au raised?

pay.com.au has raised $77M in total, most recently a Series E round in August 2026.

Who founded pay.com.au?

pay.com.au was founded in 2019 by Grant Austin.

Who is the CEO of pay.com.au?

Grant Austin (CEO & Co-founder) sits at the top of pay.com.au's reporting structure, with 25 direct reports.

Where does pay.com.au hire from?

The most common previous employers of current pay.com.au staff are Latitude Financial Services (6 people), Zeller (6 people), Afterpay (5 people).

Where do pay.com.au employees go after leaving?

Former pay.com.au employees most often move to PaySauce (1), MySalesHub - Soluções Comerciais (1), Theodo UK (1).

How much traffic does pay.com.au get from search?

pay.com.au attracts about 50 organic search visits a month, worth roughly $1K a month in equivalent ad spend.

What skills do people at pay.com.au have?

The most common skills among pay.com.au staff are Customer Service, Leadership, Communication, Project Management, Microsoft Office.

Where is pay.com.au's team located?

pay.com.au staff are concentrated in Victoria, Australia (93), Greater Melbourne Area (36), Australia (9).

How big is pay.com.au's sales team?

pay.com.au has about 40 people in Sales, up 471% over the past year, as of September 2026.

How big is pay.com.au's engineering team?

pay.com.au has about 32 people in Engineering, up 28% over the past year, as of September 2026.

Computed from 157 current and 42 former pay.com.au profiles, as of September 2026. Source: Crustdata.

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