Peak
Peak sells AI software that helps companies optimize inventory and pricing, used by major brands like Nike and Molson Coors. The Manchester-based company has raised $118M, most recently in a Series C in 2021, and employs 308 people.
The growth story
Peak grew from 429 to 308 employees between 2023 and 2026, raising $118M along the way, most recently a Series C in August 2021.
About
Peak provides AI tools that companies configure to improve their inventory management and pricing strategies. Its customers include global brands across retail, manufacturing and consumer goods.
The company has raised $118M, including a Series C in 2021, and employs 308 people. Its decade of AI deployments suggests a focus on proven, practical applications rather than experimental AI.
Founders and leadership
Engineering is Peak's largest function, with 13 people. The company has a median tenure of 3 years, indicating moderate turnover.
The Peak org chart
Richard Potter (Co-Founder & CEO) leads 19 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 45 (-6% YoY), Operations 43 (+26% YoY), Business Development 23 (+35% YoY), Administrative 18 (+38% YoY), Healthcare Services 17 (0% YoY), Customer Success and Support 17 (+55% YoY).
Talent flow
Peak recruits heavily from The University of Manchester, its top talent source. Alumni often move to UiPath, with 36 former employees joining the automation software company.
Most common previous employers of Peak staff: The University of Manchester (5), UiPath (3), THG (2), Griffith University (1), Human (1), Humankind Global Recruitment (1). Former Peak employees most often moved to UiPath (36), Deel (5), Matillion (3), Amazon (3), Palindrome (3), Salesforce (3).
Alumni worth knowing
The Peak mafia
Peak alumni have founded 15 companies, including twig (19 staff), Palindrome (18 staff) and Metomic (18 staff).
16Satnam Surae, PhD, was Senior Product Manager until 2022Vinit Gela, was India Lead - AI Solution Engineering and Strategy until 2024Ed Beckett, was Chief Strategy Officer (CSO) until 2024Bethany Ayers, was Chief Operating Officer until 2025Sresht Agarwal, was Data Scientist until 2020Sidhant Goyal, was Software Engineer until 2021
Praneet Chandra, was Head of Product until 2020
Bryan Difford, was Business Development Director - Manufacturing / Artificial Intelligence / Data Science until 2022
Mylo Portas, was Corporate Development until 2024
JITIN DORIYA, was Engineering Manager until 2023
John Fraser, was Finance Director until 2025
Robert Bainbridge FCIPD, was Chief People Officer until 2023
Nehaaa Shindey, was Senior Data Scientist until 2023
Lauren Fox, was Sales Director EMEA until 2023
Miriam Ahmad, was Customer Success Manager until 2022Web traffic
Traffic mix: 17% direct, 74% search, 0% social, 0% paid.
What this company is made of
Most common skills at Peak: Amazon Web Services (AWS) (39), JavaScript (37), C++ (34), Python (Programming Language) (27), Communication (25), Microsoft Office (24), Customer Service (23), Machine Learning (20).
Where the team actually sits
Peak people are concentrated in England, United Kingdom (19), Manchester Area, United Kingdom (10), United Kingdom (4), Rajasthan, India (3). 5 offices on record.
Search footprint
Peak attracts about 2,600 organic search visits a month, traffic worth roughly $19K a month if bought through ads. It gained 511 ranking keywords and lost 341 in the last period.
What employees say
- Compensation
- 3.70 / 5
- Career opportunities
- 3.90 / 5
- Senior management
- 3.60 / 5
- Work-life balance
- 3.90 / 5
Frequently asked
Peak has 308 employees as of September 2026.
Peak has raised $118M in total, most recently a Series C round in August 2021.
Peak was founded in 2015 by Richard Potter.
Richard Potter (Co-Founder & CEO) sits at the top of Peak's reporting structure, with 5 direct reports.
The most common previous employers of current Peak staff are The University of Manchester (5 people), UiPath (3 people), THG (2 people).
Former Peak employees most often move to UiPath (36), Deel (5), Matillion (3).
At least 15 companies have a founder who previously worked at Peak, including twig, Palindrome, Metomic.
Peak attracts about 2,600 organic search visits a month, worth roughly $19K a month in equivalent ad spend.
The most common skills among Peak staff are Amazon Web Services (AWS), JavaScript, C++, Python (Programming Language), Communication.
Peak staff are concentrated in England, United Kingdom (19), Manchester Area, United Kingdom (10), United Kingdom (4).
Peak has about 45 people in Engineering, down 6% over the past year, as of September 2026.
Peak has about 43 people in Operations, up 26% over the past year, as of September 2026.
Computed from 44 current and 293 former Peak profiles, as of September 2026. Source: Crustdata.
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