Peek
Peek sells software to museums, attractions and tour operators, processing over $7B in bookings. The San Francisco-based company has raised $190M, most recently in a Series D round.
The growth story
Peek grew from 182 to 267 employees between 2021 and 2026, raising $190M along the way, most recently a Series D in November 2025.
About
Peek provides a booking and operations platform for experience-based businesses like museums, aquariums and tour companies. Its software handles ticketing, scheduling and customer management for merchants including MoMA and the Seattle Aquarium.
The company has scaled to 267 employees and secured $190M in funding, with backers like Goldman Sachs Alternatives. Its platform processes billions in bookings annually for thousands of merchants.
Founders and leadership
Peek's largest department is sales, with 47 employees. The company has a median tenure of 2 years across its workforce.
The Peek org chart
Ruzwana Bashir (Founder & CEO) leads 57 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 50 (-11% YoY), Engineering 34 (+3% YoY), Business Development 24 (+9% YoY), Information Technology 23 (-18% YoY), Customer Success and Support 21 (0% YoY), Operations 19 (+12% YoY).
Talent flow
Peek hires heavily from Connect&GO and England Logistics. Alumni frequently move to Salesforce, Canopy and Podium. The company recruits from Utah Valley University and Salt Lake Community College.
Most common previous employers of Peek staff: Connect&GO (5), England Logistics (4), Clearlink (3), Globant (3), JPMorganChase (3), TP (3). Former Peek employees most often moved to Salesforce (4), Canopy (3), Podium (3), Stripe (3), Google (3), Gong (2).
Alumni worth knowing
The Peek mafia
Peek alumni have founded 17 companies, including Canopy (316 staff), LehLah (160 staff) and Vendelux (119 staff).
17Davis Bell, was Head of Utah Office, VP of Operations until 2019Alexander Reynolds, was Business Development & Partnerships until 2014Mo Mahallawy, was Software Engineer until 2016Derek Omori, was Marketing Manager until 2019Keagan Mataele, was Account Executive until 2019Kyle Davidson, was Consultant until 2021
Jennifer Loh, was Sales Lead until 2018
Filipe Alvarenga, was Senior iOS Software Engineer until 2025
Cassidy Gonzalez, was Head of Human Resources until 2020
Chad Lemperle, was Account Executive - Mid Market until 2020
Aaron Wiley, was Mid Market & Named Account Executive until 2020
Brandon Beck, was SMB Account Executive until 2019
Peat Bakke, was Senior Director Of Engineering until 2024
Daniel Buitrón, was Strategic Partnerships Manager until 2024
Eric Lafon, was Customer Success Manager until 2017Hiring now
Web traffic
Traffic mix: 43% direct, 22% search, 1% social, 1% paid.
What this company is made of
Most common skills at Peek: Customer Service (98), Leadership (87), Microsoft Office (74), Microsoft Excel (67), Public Speaking (57), Communication (55), Management (55), Sales (54).
Where the team actually sits
Peek people are concentrated in California, United States (20), Utah, United States (15), Salt Lake City Metropolitan Area (11), Washington, United States (7). 3 offices on record.
Search footprint
Peek attracts about 45,170 organic search visits a month, traffic worth roughly $680K a month if bought through ads. It gained 32,785 ranking keywords and lost 32,655 in the last period.
Frequently asked
Peek has 267 employees as of September 2026.
Peek has raised $190M in total, most recently a Series D round in November 2025.
Peek was founded in 2011 by Ruzwana Bashir, Oskar Bruening.
Ruzwana Bashir (Founder & CEO) sits at the top of Peek's reporting structure, with 5 direct reports.
The most common previous employers of current Peek staff are Connect&GO (5 people), England Logistics (4 people), Clearlink (3 people).
Former Peek employees most often move to Salesforce (4), Canopy (3), Podium (3).
At least 17 companies have a founder who previously worked at Peek, including Canopy, LehLah, Vendelux.
Peek attracts about 45,170 organic search visits a month, worth roughly $680K a month in equivalent ad spend.
The most common skills among Peek staff are Customer Service, Leadership, Microsoft Office, Microsoft Excel, Public Speaking.
Peek staff are concentrated in California, United States (20), Utah, United States (15), Salt Lake City Metropolitan Area (11).
Peek has about 50 people in Sales, down 11% over the past year, as of September 2026.
Peek has about 34 people in Engineering, up 3% over the past year, as of September 2026.
Computed from 183 current and 286 former Peek profiles, as of September 2026. Source: Crustdata.
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