PeerSpot
PeerSpot operates a platform for enterprise technology buyers to research products through reviews, forums and Q&A. The company has raised $30M in funding and employs 131 people.
The growth story
PeerSpot grew from 75 to 131 employees between 2020 and 2026, raising $30M along the way, most recently a Series A in October 2021.
About
PeerSpot provides a platform where technology professionals can research enterprise software and hardware purchases. It aggregates user reviews, hosts discussion forums, and offers direct Q&A support to help buyers make informed decisions.
The company raised $30M in a Series A round in October 2021, led by Bossa Invest, Invictus Growth Partners and Riverside Acceleration Capital. With 131 employees, PeerSpot has built a substantial workforce focused on supporting enterprise tech buyers.
Founders and leadership
Sales is PeerSpot's largest function, with 5 employees dedicated to this area. The company maintains a relatively flat structure, with a median tenure of 4 years indicating stable leadership and workforce retention.
The PeerSpot org chart
Russell Rothstein (Founder and CEO) leads 36 mapped leaders with 8 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Administrative 25 (+67% YoY), Information Technology 14 (-12% YoY), Engineering 12 (+9% YoY), Marketing 11 (+38% YoY), Business Development 9 (0% YoY), Research 9 (0% YoY).
Talent flow
PeerSpot recruits heavily from Israeli institutions, with Bar-Ilan University being the top source of alumni. Many employees have backgrounds in technology review platforms, including TrustRadius and Spiceworks.
Most common previous employers of PeerSpot staff: Israel Defense Forces (4), eKomi - The Feedback Company (3), Rapaport (3), TrustRadius (2), ObjectRocket - a Rackspace Technology company (2), Spiceworks (2). Former PeerSpot employees most often moved to Second Nature (2), Rapaport (2), Atera (2), Five Blocks (2), monday.com (2), Innodata (2).
Alumni worth knowing
The PeerSpot mafia
Five PeerSpot alumni have gone on to found companies, including The Repair App and EcoMoat. These startups span diverse industries from healthcare to consumer apps.
5Lea Goldberger, was VP Product Management until 2017Michael Shmilov, was VP Of Product Management until 2024Dov B., was Business Analyst until 2022Rachel Porcelain, was Community Manager until 2015Web traffic
Traffic mix: 35% direct, 35% search, 18% social, 2% paid.
What this company is made of
Most common skills at PeerSpot: Management (24), Leadership (24), Microsoft Excel (22), Customer Service (21), Social Media (21), Project Management (21), Salesforce.com (21), Marketing (21).
Where the team actually sits
PeerSpot people are concentrated in Israel (22), United States (6), Center District, Israel (6), Tel Aviv District, Israel (4).
Search footprint
PeerSpot attracts about 37,380 organic search visits a month, traffic worth roughly $889K a month if bought through ads. It gained 26,476 ranking keywords and lost 9,895 in the last period.
What employees say
- Compensation
- 3.90 / 5
- Career opportunities
- 4.20 / 5
- Senior management
- 3.80 / 5
- Work-life balance
- 4.30 / 5
Frequently asked
PeerSpot has 131 employees as of September 2026.
PeerSpot has raised $30M in total, most recently a Series A round in October 2021.
PeerSpot was founded in 2011 by Russell Rothstein, Naftali Marcus.
Russell Rothstein (Founder and CEO) sits at the top of PeerSpot's reporting structure, with 8 direct reports.
The most common previous employers of current PeerSpot staff are Israel Defense Forces (4 people), eKomi - The Feedback Company (3 people), Rapaport (3 people).
Former PeerSpot employees most often move to Second Nature (2), Rapaport (2), Atera (2).
At least 5 companies have a founder who previously worked at PeerSpot, including Cystic Fibrosis Foundation of Israel, The Repair App, EcoMoat.
PeerSpot attracts about 37,380 organic search visits a month, worth roughly $889K a month in equivalent ad spend.
The most common skills among PeerSpot staff are Management, Leadership, Microsoft Excel, Customer Service, Social Media.
PeerSpot staff are concentrated in Israel (22), United States (6), Center District, Israel (6).
PeerSpot has about 25 people in Administrative, up 67% over the past year, as of September 2026.
PeerSpot has about 14 people in Information Technology, down 12% over the past year, as of September 2026.
Computed from 72 current and 148 former PeerSpot profiles, as of September 2026. Source: Crustdata.
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