Percent
Percent operates a private credit marketplace that has processed over $1 billion in transactions since its 2018 launch. The New York-based fintech raised $49M in a May 2024 Series B to modernize private credit infrastructure.
The growth story
Percent grew from 63 to 75 employees between 2021 and 2026, raising $49M along the way, most recently a Series B in May 2024.
About
The company provides a platform for originating, structuring, and servicing private credit deals, targeting institutional investors and lenders. Its technology aims to bring public market efficiency to the traditionally manual private credit sector.
With 75 employees, Percent has attracted talent from major banks like UBS and J.P. Morgan. The $1 billion transaction volume milestone shows traction in a market estimated in the trillions, though growth rates aren't disclosed.
Founders and leadership
Engineering is the largest department with 9 staff. Leadership includes alumni from major financial institutions, though specific executives aren't named in the data.
The Percent org chart
Prath Reddy, CFA (CEO and CIO) leads 22 mapped leaders with 12 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Finance 14 (+27% YoY), Engineering 12 (0% YoY), Business Development 9 (+13% YoY), Operations 6 (+50% YoY), Customer Success and Support 5 (+25% YoY), Entrepreneurship 4 (-20% YoY).
Talent flow
Employees come heavily from traditional finance, with UBS, J.P. Morgan and Merrill Lynch as top feeders. The median tenure of 4 years is long for fintech. Northeastern University is the most common alma mater.
Most common previous employers of Percent staff: UBS (3), J.P. Morgan (3), Lukka (3), Merrill Lynch (2), PPB Capital Partners (2), Communicator (2). Former Percent employees most often moved to JPMorganChase (2), Burford Capital (1), American Express (1), TVH (1), Emergence Ventures (1), Fantail Ventures (1).
Alumni worth knowing
Web traffic
Traffic mix: 33% direct, 31% search, 1% social, 18% paid.
What this company is made of
Most common skills at Percent: Microsoft Excel (16), Leadership (15), Management (12), SQL (11), Startups (11), Teamwork (11), Customer Service (10), Customer Relationship Management (CRM) (10).
Where the team actually sits
Percent people are concentrated in New York, United States (11), New York City Metropolitan Area (10), Buenos Aires Province, Argentina (3), Pennsylvania, United States (2).
Search footprint
Percent attracts about 359 organic search visits a month, traffic worth roughly $3K a month if bought through ads. It gained 119 ranking keywords and lost 30 in the last period.
What employees say
- Compensation
- 4.60 / 5
- Career opportunities
- 4.30 / 5
- Senior management
- 4.30 / 5
- Work-life balance
- 4.00 / 5
Frequently asked
Percent has 75 employees as of September 2026.
Percent has raised $49M in total, most recently a Series B round in May 2024.
Prath Reddy, CFA (CEO and CIO) sits at the top of Percent's reporting structure, with 12 direct reports.
The most common previous employers of current Percent staff are UBS (3 people), J.P. Morgan (3 people), Lukka (3 people).
Former Percent employees most often move to JPMorganChase (2), Burford Capital (1), American Express (1).
Percent attracts about 359 organic search visits a month, worth roughly $3K a month in equivalent ad spend.
The most common skills among Percent staff are Microsoft Excel, Leadership, Management, SQL, Startups.
Percent staff are concentrated in New York, United States (11), New York City Metropolitan Area (10), Buenos Aires Province, Argentina (3).
Percent has about 14 people in Finance, up 27% over the past year, as of September 2026.
Percent has about 12 people in Engineering, up 0% over the past year, as of September 2026.
Computed from 40 current and 80 former Percent profiles, as of September 2026. Source: Crustdata.
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