Photoroom
Photoroom is an AI-powered visual editing platform for e-commerce businesses, processing over 7 billion images annually. It serves 1 million businesses and 300 million users across 180+ countries, with $62M in funding from investors including Balderton and Y Combinator.
The growth story
Photoroom grew from 42 to 700 employees between 2022 and 2026, raising $62M along the way, most recently a Series B in February 2024.
About
Photoroom provides tools for creating and editing product images, used by individual sellers and large platforms like DoorDash and Depop. Its software helps businesses produce professional visuals quickly and at lower cost than traditional photography.
The company has grown to 700 employees since its 2019 founding, with offices in Paris and New York. Its Series B funding round closed in February 2024, bringing total investment to $62M.
Founders and leadership
Engineering is Photoroom's largest function, accounting for 38% of its workforce. The company operates from dual headquarters in Paris and New York, managing a global team of 700 employees.
The Photoroom org chart
Matt Rouif (Co-Founder - CEO) leads 60 mapped leaders with 9 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Arts and Design 400 (+15% YoY), Media and Communication 52 (+11% YoY), Engineering 52 (+16% YoY), Marketing 25 (+32% YoY), Administrative 18 (+13% YoY), Sales 16 (0% YoY).
Talent flow
Photoroom recruits heavily from other tech companies, with Algolia, Zenly, and Voodoo being top sources of talent. Alumni frequently move to AI and creative tech firms like Mistral and Runway.
Most common previous employers of Photoroom staff: Algolia (10), Zenly (7), Voodoo (6), Adobe (5), Uber (4), Bending Spoons (4). Former Photoroom employees most often moved to Mistral (3), Finary (2), Runway (2), Jitter (2), @Thomasbcn (1), Dust (1).
Alumni worth knowing
The Photoroom mafia
Photoroom alumni have founded three companies, including AdManage.ai, which has grown to 16 employees, and Menoclinic, a smaller healthcare startup.
3Cedric Yarish, was User Acquisition Lead until 2024Maud Pasturaud, was Advisor, Growth until 2023Udo Kaja, was VP - Head of B2B Go-to-Market until 2024Hiring now
Web traffic
Traffic mix: 49% direct, 50% search, 0% social, 0% paid.
What this company is made of
Most common skills at Photoroom: Photography (86), Adobe Photoshop (72), Project Management (65), English (42), Communication (42), Leadership (40), Microsoft Office (40), JavaScript (39).
Where the team actually sits
Photoroom people are concentrated in Île-de-France, France (34), France (18), England, United Kingdom (11), Greater Paris Metropolitan Region (10).
Search footprint
Photoroom attracts about 165,700 organic search visits a month, traffic worth roughly $336K a month if bought through ads. It gained 16,717 ranking keywords and lost 12,808 in the last period.
What employees say
- Compensation
- 4.40 / 5
- Career opportunities
- 4.30 / 5
- Senior management
- 4.40 / 5
- Work-life balance
- 4.40 / 5
Frequently asked
Photoroom has 700 employees as of September 2026.
Photoroom has raised $62M in total, most recently a Series B round in February 2024.
Photoroom was founded in 2019 by Matt Rouif.
Matt Rouif (Co-Founder - CEO) sits at the top of Photoroom's reporting structure, with 9 direct reports.
The most common previous employers of current Photoroom staff are Algolia (10 people), Zenly (7 people), Voodoo (6 people).
Former Photoroom employees most often move to Mistral (3), Finary (2), Runway (2).
At least 3 companies have a founder who previously worked at Photoroom, including AdManage.ai, Menoclinic, KV (a strategic growth advisory firm).
Photoroom attracts about 165,700 organic search visits a month, worth roughly $336K a month in equivalent ad spend.
The most common skills among Photoroom staff are Photography, Adobe Photoshop, Project Management, English, Communication.
Photoroom staff are concentrated in Île-de-France, France (34), France (18), England, United Kingdom (11).
Photoroom has about 400 people in Arts and Design, up 15% over the past year, as of September 2026.
Photoroom has about 52 people in Media and Communication, up 11% over the past year, as of September 2026.
Computed from 156 current and 96 former Photoroom profiles, as of September 2026. Source: Crustdata.
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