Picsart
Picsart is a digital creation platform that provides AI-powered editing tools and a content library for creators. The company has raised $195M, most recently in a 2021 Series C, and employs 1,393 people.
The growth story
Picsart grew from 1,456 to 1,393 employees between 2022 and 2026, raising $195M along the way, most recently a Series C in August 2021.
About
Picsart sells a suite of digital creation tools including AI-powered editing features and a library of templates, stickers and other assets. Its products are aimed at creators of all skill levels who want to produce and share content quickly.
The company has raised $195M, with its last funding round in 2021. It employs 1,393 people, with a notable median tenure of 4 years, suggesting strong employee retention.
Founders and leadership
Engineering is Picsart's largest function, with 210 employees. The company is led by a founder who started the platform in 2011 to make creative tools accessible to all skill levels.
The Picsart org chart
Hovhannes Avoyan (CEO and Founder) leads 60 mapped leaders with 7 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Arts and Design 505 (+7% YoY), Engineering 298 (-15% YoY), Media and Communication 196 (+10% YoY), Education 39 (+22% YoY), Information Technology 37 (-7% YoY), Product Management 35 (-15% YoY).
Talent flow
Picsart hires heavily from local Armenian institutions, with Yerevan State University and American University of Armenia being top sources. Alumni frequently move to Adobe, Digitain and Ameriabank CJSC.
Most common previous employers of Picsart staff: Picsart Academy (14), BetConstruct (13), Sourcio (12), TeamViewer (10), Tumo Center for Creative Technologies (10), American University of Armenia (9). Former Picsart employees most often moved to Adobe (18), Digitain (14), Ameriabank CJSC (12), ServiceTitan (11), EPAM (10), Wirestock (8).
Alumni worth knowing
The Picsart mafia
Picsart alumni have founded 41 companies, including Wirestock (516 staff), EasyDMARC (122 staff) and GlamAI (83 staff).
42Avag Arakelyan, was Technical Lead (Backend and Website) until 2018Roman Degtyarev, was Data Scientist until 2022Arto Yeritsyan, was Advisor until 2022Arman Danielyan, was Engineering Manager until 2024Alex Ootes, was Advisor to the CEO until 2023Naghash Baghdasaryan, was Creator Support Operations, Software Administrator II until 2024
Osuke Honda, was Investor / Advisory Board Member until 2024
Alex Cuthbert, was Head of UX Design & Research (Senior Executive) until 2018
Marina Dumanyan, was ASO/SEO/Localization Manager & WEB PM until 2019
Sana Chopra, was Head of Strategic Finance until 2024
Zaya Kadyrova, was Investor and Advisory Board member until 2022
Arman Babayan, was Software Engineer in Test until 2024
Martin Mirakyan, was Machine Learning Engineer until 2017
Erik Hambardzumyan, was Data Scientist until 2021
Tigran Gevorgyan, was Software Developer until 2022
Yelena Muradyan, was Product Manager Video Editor until 2021
Gevorg Sulkhanyan, was Senior UX/UI Designer until 2018
Mikayel Abrahamyan, was Software Engineer until 2023
Alina Shahnazari, was Product, Growth until 2020
Hayk Minasyan, was Senior Product Manager, AI until 2023
Roman Daneghyan, was Senior Manager of SEO / International Growth Marketing until 2021
Rafayel Begoyan, was Senior SEO Specialist until 2021
Shachar Aylon, was Executive Creative Director until 2022
Maksim Artemev, was Computer Vision Research Engineer until 2022
Macarena Gregorio, was User Experience Designer until 2017
Amalya Hayrapetova, was QA Automation Engineer until 2019
Tigran Sahakyan, was Senior Android engineer until 2018
Scott Statson, was Vice President Talent Acquisition until 2022
Vahan Nasibyan, was Senior Engineering Manager until 2022
Norayr Yesayan, was Product Designer until 2020
George Kaspar, was Senior Data Scientist until 2019
Yervand Saribekyan, was Senior Software Engineer until 2023
Harutyun Hovakimyan, PhD, was Associate Product Manager until 2021
Serop Serop, was Director Of Information Systems until 2022
Thibault Imbert, was Chief Product Officer until 2025
Rina Alexandrian, was Graphic Designer until 2015
Ani Okkasian-David, was Director of Content until 2021
Serena K., was Senior UX Researcher 2 until 2023
Vitali Sargsyan, was UI/UX Design intern until 2020
Yukiko Kimura, was Product Management / Product Marketing Manager until 2020Web traffic
Traffic mix: 29% direct, 60% search, 6% social, 1% paid.
What this company is made of
Most common skills at Picsart: Git (135), JavaScript (128), Communication (116), Object-Oriented Programming (OOP) (116), Adobe Photoshop (107), Management (106), Java (105), Microsoft Office (98).
Where the team actually sits
Picsart people are concentrated in Yerevan, Armenia (219), Armenia (121), California, United States (17), Berlin, Germany (15). 6 offices on record.
Search footprint
Picsart attracts about 607,200 organic search visits a month, traffic worth roughly $1M a month if bought through ads. It gained 61,420 ranking keywords and lost 57,886 in the last period.
What employees say
- Compensation
- 3.10 / 5
- Career opportunities
- 2.90 / 5
- Senior management
- 2.40 / 5
- Work-life balance
- 3.40 / 5
Frequently asked
Picsart has 1,393 employees as of September 2026.
Picsart has raised $195M in total, most recently a Series C round in August 2021.
Picsart was founded in 2011 by Mikayel Vardanyan, Hovhannes Avoyan, Artavazd Mehrabyan.
Hovhannes Avoyan (CEO and Founder) sits at the top of Picsart's reporting structure, with 7 direct reports.
The most common previous employers of current Picsart staff are Picsart Academy (14 people), BetConstruct (13 people), Sourcio (12 people).
Former Picsart employees most often move to Adobe (18), Digitain (14), Ameriabank CJSC (12).
At least 41 companies have a founder who previously worked at Picsart, including Wirestock, EasyDMARC, GlamAI.
Picsart attracts about 607,200 organic search visits a month, worth roughly $1M a month in equivalent ad spend.
The most common skills among Picsart staff are Git, JavaScript, Communication, Object-Oriented Programming (OOP), Adobe Photoshop.
Picsart staff are concentrated in Yerevan, Armenia (219), Armenia (121), California, United States (17).
Picsart has about 505 people in Arts and Design, up 7% over the past year, as of September 2026.
Picsart has about 298 people in Engineering, down 15% over the past year, as of September 2026.
Computed from 495 current and 876 former Picsart profiles, as of September 2026. Source: Crustdata.
Build this for any company
Every number on this page came from the Crustdata API. Point the MCP at a company and get the same org chart, alumni list and talent flow in one prompt.