Pie Systems
Pie Systems digitizes VAT refunds for merchants and consumers, eliminating paper forms and reducing fees. The Copenhagen-based fintech has raised $17M in Series A funding and employs 53 people.
The growth story
Pie Systems grew from 17 to 53 employees between 2021 and 2026, raising $17M along the way, most recently a Series A in November 2025.
About
Pie Systems provides a mobile app that lets merchants process VAT refunds digitally and allows consumers to claim refunds without paperwork or long waits. The service charges low fees to consumers and offers merchants a higher revenue share than traditional VAT refund systems.
The company has raised $17M in Series A funding, with backing from Alumni Ventures, Builders VC, and other investors. Its 53-person team includes a significant engineering function, with 10 employees focused on product development.
Founders and leadership
Engineering is Pie Systems' largest function, with 10 employees. The company has a median tenure of 1 year, suggesting a relatively young and fluid organization.
The Pie Systems org chart
Sunny Long (Co-Founder & Global CEO) leads 21 mapped leaders with 10 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 13 (+63% YoY), Business Development 10 (+43% YoY), Engineering 8 (-11% YoY), Customer Success and Support 7 (+17% YoY), Operations 3 (0% YoY).
Talent flow
Pie Systems recruits heavily from Square, Expedia, and SoftBank, with multiple hires from each. Alumni have gone on to roles at Suitsupply, Grove, and smaller startups.
Most common previous employers of Pie Systems staff: Square (4), Expedia (3), SoftBank (2), Thirdlove (2), Yahoo! JAPAN (2), マネーツリー・Moneytree (2). Former Pie Systems employees most often moved to Suitsupply (1), Twelve50Five (1), Grove (1), Danish-Bhutanese Friendship Association (1), QuNorth (1), braintrance.net (1).
Alumni worth knowing
The Pie Systems mafia
Five Pie Systems alumni have founded companies, including The Prismatic Company (10 staff) and Twelve50Five (9 staff).
5David Harris, was Lead Product Manager until 2021Malte Kamp Videbæk, was Advisor until 2022William Yeh, was Project Manager until 2022Yasmine Massfih, was Business Development & Account Management until 2022Tetsuro Miyatake, was Business Development Manager until 2022Hiring now
Web traffic
Traffic mix: 74% direct, 3% search, 1% social, 0% paid.
What this company is made of
Most common skills at Pie Systems: Business Development (14), Customer Service (13), English (12), Japanese (9), Startups (9), Project Management (9), Ruby on Rails (8), Git (8).
Where the team actually sits
Pie Systems people are concentrated in Tokyo, Japan (11), Capital Region of Denmark, Denmark (3), Japan (3), California, United States (3).
Search footprint
Pie Systems attracts about 391 organic search visits a month, traffic worth roughly $10K a month if bought through ads. It gained 340 ranking keywords and lost 553 in the last period.
What employees say
- Compensation
- 3.00 / 5
- Career opportunities
- 3.00 / 5
- Senior management
- 3.00 / 5
- Work-life balance
- 3.00 / 5
Frequently asked
Pie Systems has 53 employees as of September 2026.
Pie Systems has raised $17M in total, most recently a Series A round in November 2025.
Pie Systems was founded in 2017 by Sunny Long, Dominic S..
Sunny Long (Co-Founder & Global CEO) sits at the top of Pie Systems's reporting structure, with 10 direct reports.
The most common previous employers of current Pie Systems staff are Square (4 people), Expedia (3 people), SoftBank (2 people).
Former Pie Systems employees most often move to Suitsupply (1), Twelve50Five (1), Grove (1).
At least 5 companies have a founder who previously worked at Pie Systems, including The Prismatic Company, Twelve50Five, braintrance.net.
Pie Systems attracts about 391 organic search visits a month, worth roughly $10K a month in equivalent ad spend.
The most common skills among Pie Systems staff are Business Development, Customer Service, English, Japanese, Startups.
Pie Systems staff are concentrated in Tokyo, Japan (11), Capital Region of Denmark, Denmark (3), Japan (3).
Pie Systems has about 13 people in Sales, up 63% over the past year, as of September 2026.
Pie Systems has about 10 people in Business Development, up 43% over the past year, as of September 2026.
Computed from 42 current and 41 former Pie Systems profiles, as of September 2026. Source: Crustdata.
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