plancraft
Plancraft sells AI software to contractors and tradespeople, serving 20,000 customers across Europe. The Hamburg-based company has raised $60M, most recently in a Series B round in August 2025, and employs 168 people.
The growth story
plancraft grew from 11 to 168 employees between 2022 and 2026, raising $60M along the way, most recently a Series B in August 2025.
About
Plancraft develops AI tools tailored for contractors and tradespeople, aiming to streamline their workflows and reduce administrative tasks. Its software targets individual tradespeople and small businesses in the construction sector.
The company has scaled rapidly since its 2020 founding, reaching a 20,000-customer base and securing $60M in funding from investors like Headline and Creandum. Its Series B round in August 2025 suggests continued growth ambitions across Europe.
Founders and leadership
Plancraft’s largest function is sales, with 43 employees, reflecting its focus on customer acquisition. The company is led by a team based in Hamburg, Germany, with a median tenure of one year, indicating a relatively young and dynamic workforce.
The plancraft org chart
Julian Wiedenhaus (CEO & Co-Founder) leads 57 mapped leaders with 8 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 43 (+65% YoY), Engineering 32 (+78% YoY), Customer Success and Support 16 (+60% YoY), Marketing 11 (+22% YoY), Business Development 10 (0% YoY), Arts and Design 9 (+13% YoY).
Talent flow
Plancraft recruits heavily from local companies like Forto, Otovo, and Trusted Shops, with many employees holding degrees from Universität Hamburg and Technische Universität Hamburg. Alumni have moved to roles at Adyen, Qontext, and startups like acemate.ai.
Most common previous employers of plancraft staff: Forto (5), Otovo (3), Trusted Shops (3), Taxdoo (3), XING (3), TalentBait (3). Former plancraft employees most often moved to NOA (2), PIPA (1), pplwise (1), Adyen (1), acemate.ai (1), Qontext (1).
Hiring now
Web traffic
Traffic mix: 54% direct, 38% search, 1% social, 3% paid.
What this company is made of
Most common skills at plancraft: English (56), Project Management (48), Microsoft Office (47), Teamwork (40), Communication (37), Microsoft Excel (35), Sales (33), Marketing (32).
Where the team actually sits
plancraft people are concentrated in Hamburg, Germany (77), Germany (10), Berlin, Germany (9), Greater Hamburg Area (8). 2 offices on record.
Search footprint
plancraft attracts about 6 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 48 ranking keywords and lost 26 in the last period.
Frequently asked
plancraft has 168 employees as of September 2026.
plancraft has raised $60M in total, most recently a Series B round in August 2025.
plancraft was founded in 2020 by Julian Wiedenhaus, Alexander Noll, Richard Keil.
Julian Wiedenhaus (CEO & Co-Founder) sits at the top of plancraft's reporting structure, with 8 direct reports.
The most common previous employers of current plancraft staff are Forto (5 people), Otovo (3 people), Trusted Shops (3 people).
Former plancraft employees most often move to NOA (2), PIPA (1), pplwise (1).
plancraft attracts about 6 organic search visits a month, worth roughly $0K a month in equivalent ad spend.
The most common skills among plancraft staff are English, Project Management, Microsoft Office, Teamwork, Communication.
plancraft staff are concentrated in Hamburg, Germany (77), Germany (10), Berlin, Germany (9).
plancraft has about 43 people in Sales, up 65% over the past year, as of September 2026.
plancraft has about 32 people in Engineering, up 78% over the past year, as of September 2026.
Computed from 148 current and 47 former plancraft profiles, as of September 2026. Source: Crustdata.
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