Popmenu

Software DevelopmentAtlanta, Georgia, United StatesFounded 2016260 employees$87M raised

Popmenu provides digital marketing, online ordering and on-premise technology tools for restaurants, serving over 10,000 independent restaurants and hospitality groups across the US, UK and Canada. The 260-person company has raised $87M, most recently in a Series C round in June 2021.

6
6 companies were started by ex-Popmenu people.
Square
Square is the most common next stop for people leaving Popmenu (7 alumni).
8%
8% of analysed staff worked at CareerBuilder before joining. No other company feeds Popmenu more.
Employees
260
Total raised
$87M
Last: Series C
Open roles
4
+33% vs last year
Site visitors
753K
per month
Alumni founders
6
companies started

The growth story

Popmenu headcount and funding260 people today
350260202120222023202420252026
Data by CrustdataCrustdata

Popmenu grew from 277 to 260 employees between 2021 and 2026, raising $87M along the way, most recently a Series C in June 2021.

About

Popmenu sells a suite of restaurant technology products that handle digital marketing, online ordering and on-premise operations. Its tools use AI and automation to help restaurants engage customers and manage operations, targeting independent restaurants and hospitality groups.

The company has scaled to serve over 10,000 locations since its 2016 founding. With $87M in funding led by investors including Salesforce Ventures and Base10 Partners, Popmenu has built a 260-person team focused on restaurant technology.

Founders and leadership

Sales makes up Popmenu's largest function with 55 employees. The company has a median tenure of 3 years, suggesting moderate turnover among its workforce.

The Popmenu org chart

Brendan Sweeney (CEO & Cofounder) leads 60 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.

Departments, and which ones grew

Headcount by functiongrowth vs 12 months ago
SSales
55-8%
EEngineering
32-3%
AArts and Design
32+10%
CCustomer Success and Support
29+12%
MMarketing
16-11%
IInformation Technology
14-26%
BBusiness Development
12-8%
CConsulting
110%
PProduct Management
100%
Data by CrustdataCrustdata

Headcount by function: Sales 55 (-8% YoY), Engineering 32 (-3% YoY), Arts and Design 32 (+10% YoY), Customer Success and Support 29 (+12% YoY), Marketing 16 (-11% YoY), Information Technology 14 (-26% YoY).

Talent flow

Popmenu recruits heavily from CareerBuilder, drawing 14 employees from the platform. Its alumni frequently move to other restaurant tech companies like Square, Toast and DoorDash, with 7 each going to Square and Toast.

Where Popmenu people come from, and where they go179 current + 274 former profiles
14 people: CareerBuilder → Popmenu5 people: Commissions Inc. (CINC) → Popmenu4 people: Sysco → Popmenu4 people: Grubhub → Popmenu4 people: Yelp → Popmenu4 people: Salesforce → Popmenu4 people: The Home Depot → Popmenu3 people: Toast → Popmenu7 people: Popmenu → Square7 people: Popmenu → Toast6 people: Popmenu → PlayOn Sports5 people: Popmenu → Slang AI5 people: Popmenu → DoorDash4 people: Popmenu → Sysco3 people: Popmenu → Restaurant3652 people: Popmenu → PhenomPopmenu260 peopleCAME FROMWENT TOCareerBuilder14 peopleCommissions Inc. (C…5 peopleSysco4 peopleGrubhub4 peopleYelp4 peopleSalesforce4 peopleThe Home Depot4 peopleToast3 peopleSquare7 peopleToast7 peoplePlayOn Sports6 peopleSlang AI5 peopleDoorDash5 peopleSysco4 peopleRestaurant3653 peoplePhenom2 people
Data by CrustdataCrustdata

Most common previous employers of Popmenu staff: CareerBuilder (14), Commissions Inc. (CINC) (5), Sysco (4), Grubhub (4), Yelp (4), Salesforce (4). Former Popmenu employees most often moved to Square (7), Toast (7), PlayOn Sports (6), Slang AI (5), DoorDash (5), Sysco (4).

Alumni worth knowing

The Popmenu mafia

Popmenu alumni have founded 6 companies, including TwentyOne Solutions, manager meal media and Mistro. Most startups have 1-2 founders and small teams, suggesting early-stage ventures.

Tyler HuffMichael NicastroNika TaghdiriJulia BranhamSalina W.6
founders left Popmenu and started 6 companies, employing 7 people between them

Tyler Huff, was Business Development Representative until 2020
Michael Nicastro, was Client Marketing Consultant until 2024
2 employees
Dev Mallett, was Business Development until 2017
1 employees
Nika Taghdiri, was Client Marketing Consultant until 2024
V
VEYA
 
Julia Branham, was Sales Representative until 2020
T
The Williford Project
 
Salina W., was GTM Sales until 2026

Hiring now

Regional Sales Leader | Atlanta, GARegional Sales LeaderAccount Executive | Dallas, TXAccount Executive

Web traffic

popmenu.com monthly visitors+6% month over month
548,742738,698928,654753,387202420252026
Data by CrustdataCrustdata

Traffic mix: 33% direct, 7% search, 2% social, 0% paid.

What this company is made of

Headcount by skillwhat people list on their profiles
CCustomer Service
109
MMicrosoft Office
104
LLeadership
89
CCommunication
83
MMicrosoft Excel
79
TTeamwork
73
SSales
73
PPublic Speaking
68
MMarketing
66
MManagement
65
Data by CrustdataCrustdata

Most common skills at Popmenu: Customer Service (109), Microsoft Office (104), Leadership (89), Communication (83), Microsoft Excel (79), Teamwork (73), Sales (73), Public Speaking (68).

Where the team actually sits

Headcount by regionHQ: Atlanta, Georgia, United States
GGeorgia, United States
40
AAtlanta Metropolitan Area
14
IIllinois, United States
9
FFlorida, United States
8
TTexas, United States
8
NNew York, United States
8
CCalifornia, United States
7
SSão Paulo, Brazil
6
Data by CrustdataCrustdata

Popmenu people are concentrated in Georgia, United States (40), Atlanta Metropolitan Area (14), Illinois, United States (9), Florida, United States (8).

Search footprint

Organic clicks
39,120
per month
Traffic worth
$73K
if bought as ads
Ranking keywords
15,450
Ads budget
$39K
per month

Popmenu attracts about 39,120 organic search visits a month, traffic worth roughly $73K a month if bought through ads. It gained 3,840 ranking keywords and lost 2,889 in the last period.

What employees say

Compensation
3.20 / 5
Career opportunities
3.20 / 5
Senior management
3.20 / 5
Work-life balance
3.50 / 5

Frequently asked

How many employees does Popmenu have?

Popmenu has 260 employees as of September 2026.

How much has Popmenu raised?

Popmenu has raised $87M in total, most recently a Series C round in June 2021.

Who founded Popmenu?

Popmenu was founded in 2016 by Anthony (Tony) S. Roy, Mike Gullo, Justis Blasco, Brendan Sweeney.

Who is the CEO of Popmenu?

Brendan Sweeney (CEO & Cofounder) sits at the top of Popmenu's reporting structure, with 5 direct reports.

Where does Popmenu hire from?

The most common previous employers of current Popmenu staff are CareerBuilder (14 people), Commissions Inc. (CINC) (5 people), Sysco (4 people).

Where do Popmenu employees go after leaving?

Former Popmenu employees most often move to Square (7), Toast (7), PlayOn Sports (6).

What companies were founded by ex-Popmenu employees?

At least 6 companies have a founder who previously worked at Popmenu, including TwentyOne Solutions, manager meal media, Mistro.

How much traffic does Popmenu get from search?

Popmenu attracts about 39,120 organic search visits a month, worth roughly $73K a month in equivalent ad spend.

What skills do people at Popmenu have?

The most common skills among Popmenu staff are Customer Service, Microsoft Office, Leadership, Communication, Microsoft Excel.

Where is Popmenu's team located?

Popmenu staff are concentrated in Georgia, United States (40), Atlanta Metropolitan Area (14), Illinois, United States (9).

How big is Popmenu's sales team?

Popmenu has about 55 people in Sales, down 8% over the past year, as of September 2026.

How big is Popmenu's engineering team?

Popmenu has about 32 people in Engineering, down 3% over the past year, as of September 2026.

Computed from 179 current and 274 former Popmenu profiles, as of September 2026. Source: Crustdata.

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