Popsa
Popsa is a London-based startup that uses AI to automate the design of personalized photo products like books. The company processes 20,000 orders weekly, quadrupling to 80,000 during Q4.
The growth story
Popsa grew from 46 to 79 employees between 2021 and 2026, raising $25M along the way, most recently a Series A in November 2021.
About
Popsa develops AI agents that create designs for personalized photo products by analyzing photo data, eliminating manual design work. Its app simplifies photo book creation for consumers worldwide.
The company, founded in 2016, raised $25M in Series A funding in 2021. It processes 20,000 orders weekly, with seasonal spikes to 80,000 in Q4. Popsa employs 79 people, primarily in arts and design roles.
Founders and leadership
Popsa's largest function is Arts and Design, with 10 employees in this area. The company has a median tenure of 2 years across its 79-person team.
The Popsa org chart
Liam Houghton (CEO & Founder) leads 35 mapped leaders with 7 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 14 (+8% YoY), Arts and Design 10 (0% YoY), Media and Communication 10 (+11% YoY), Business Development 10 (+25% YoY), Marketing 8 (0% YoY), Customer Success and Support 7 (0% YoY).
Talent flow
Popsa recruits heavily from retail and tech companies, with New Look and Arrival being top sources. Alumni often move to tech companies like Dojo and Skyscanner.
Most common previous employers of Popsa staff: New Look (3), Arrival (3), Papier (2), Channel 4 (2), YUZA (2), Secret Escapes (2). Former Popsa employees most often moved to Dojo (2), Skyscanner (2), Octopus Energy (2), thoughtsymmetry.com (1), Ladies European Tour (1), Wild (1).
Alumni worth knowing
The Popsa mafia
Popsa alumni have founded three companies, including Besa, which employs six people, and PP Consulting.
3Nick Pleydell-Pearce, was Chief Product Officer until 2022Mariel Reed, was Senior Copywriter until 2021Web traffic
Traffic mix: 42% direct, 48% search, 4% social, 1% paid.
What this company is made of
Most common skills at Popsa: Social Media (31), Microsoft Office (21), Digital Marketing (20), Teamwork (19), Adobe Photoshop (18), Project Management (18), Social Media Marketing (17), Microsoft Excel (17).
Where the team actually sits
Popsa people are concentrated in England, United Kingdom (36), United Kingdom (12), London Area, United Kingdom (7), Sweden (1).
Search footprint
Popsa attracts about 2,027 organic search visits a month, traffic worth roughly $25K a month if bought through ads. It gained 744 ranking keywords and lost 614 in the last period.
What employees say
- Compensation
- 4.00 / 5
- Career opportunities
- 3.90 / 5
- Senior management
- 3.90 / 5
- Work-life balance
- 4.10 / 5
Frequently asked
Popsa has 79 employees as of September 2026.
Popsa has raised $25M in total, most recently a Series A round in November 2021.
Popsa was founded in 2016 by Tom C., Liam Houghton, Marcello Alessi.
Liam Houghton (CEO & Founder) sits at the top of Popsa's reporting structure, with 7 direct reports.
The most common previous employers of current Popsa staff are New Look (3 people), Arrival (3 people), Papier (2 people).
Former Popsa employees most often move to Dojo (2), Skyscanner (2), Octopus Energy (2).
At least 3 companies have a founder who previously worked at Popsa, including Besa, PP Consulting, Studio Unother.
Popsa attracts about 2,027 organic search visits a month, worth roughly $25K a month in equivalent ad spend.
The most common skills among Popsa staff are Social Media, Microsoft Office, Digital Marketing, Teamwork, Adobe Photoshop.
Popsa staff are concentrated in England, United Kingdom (36), United Kingdom (12), London Area, United Kingdom (7).
Popsa has about 14 people in Engineering, up 8% over the past year, as of September 2026.
Popsa has about 10 people in Arts and Design, up 0% over the past year, as of September 2026.
Computed from 59 current and 119 former Popsa profiles, as of September 2026. Source: Crustdata.
Build this for any company
Every number on this page came from the Crustdata API. Point the MCP at a company and get the same org chart, alumni list and talent flow in one prompt.