Priori
Priori operates a marketplace connecting legal teams with outside counsel, offering software to manage law firm panels and legal RFP workflows. The company has raised $21M and employs 71 people.
The growth story
Priori grew from 24 to 71 employees between 2021 and 2026, raising $21M along the way, most recently a Series A in July 2022.
About
Priori sells software and services that help legal departments find and manage external law firms. Its platform includes tools for selecting firms, running RFPs, and tracking engagements, aimed at improving efficiency and cost control in legal operations.
The company has grown steadily since its 2013 founding, securing Series A funding in mid-2022. With 71 employees, it maintains a focus on legal technology and marketplace operations.
Founders and leadership
Priori's largest function is legal, with 10 employees in that area. The company has a median tenure of 2 years, suggesting moderate turnover. Leadership likely includes legal and technology expertise given the product focus.
The Priori org chart
Basha Rubin (CEO & Co-Founder) leads 35 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 12 (+33% YoY), Legal 11 (0% YoY), Operations 9 (0% YoY), Business Development 6 (+50% YoY), Information Technology 4 (0% YoY), Sales 4 (+33% YoY).
Talent flow
Priori recruits heavily from legal staffing firms like Axiom and Robert Half. Alumni have moved to companies including Thomson Reuters and FTI Consulting, staying largely within legal services.
Most common previous employers of Priori staff: Axiom (4), Robert Half (2), lululemon (2), Lawyers On Demand (2), Goldman Sachs (2), Onit (2). Former Priori employees most often moved to Thomson Reuters (2), FTI Consulting (1), The Top Percentile Collective (1), VeraSafe (1), Gardner Law: Estate Planning in Idaho & Utah (1), Stage Act® (1).
Alumni worth knowing
The Priori mafia
Four Priori alumni have founded companies, including Fynn, a legal tech startup with 6 employees, and William and William Recruiting, a legal staffing firm with 3 employees.
4Kimberly Palsson, was Attorney Director until 2014William Paschal, was Legal Talent Associate - Lead Talent Sourcing Partner until 2026Rose Yan, was Senior Manager, Operations until 2024Hiring now
Web traffic
Traffic mix: 53% direct, 18% search, 20% social, 0% paid.
What this company is made of
Most common skills at Priori: Microsoft Excel (24), Leadership (23), Microsoft Office (23), Microsoft PowerPoint (21), Customer Service (21), Project Management (19), Microsoft Word (18), Management (17).
Where the team actually sits
Priori people are concentrated in New York, United States (13), Greater Chicago Area (4), United States (3), New York City Metropolitan Area (3).
Search footprint
Priori attracts about 4,381 organic search visits a month, traffic worth roughly $9K a month if bought through ads. It gained 177 ranking keywords and lost 202 in the last period.
What employees say
- Compensation
- 2.50 / 5
- Career opportunities
- 2.80 / 5
- Senior management
- 2.80 / 5
- Work-life balance
- 2.80 / 5
Frequently asked
Priori has 71 employees as of September 2026.
Priori has raised $21M in total, most recently a Series A round in July 2022.
Priori was founded in 2013 by Scott D. Clary, Basha Rubin.
Basha Rubin (CEO & Co-Founder) sits at the top of Priori's reporting structure, with 4 direct reports.
The most common previous employers of current Priori staff are Axiom (4 people), Robert Half (2 people), lululemon (2 people).
Former Priori employees most often move to Thomson Reuters (2), FTI Consulting (1), The Top Percentile Collective (1).
At least 4 companies have a founder who previously worked at Priori, including Fynn, William and William Recruiting, Mamas and Minis.
Priori attracts about 4,381 organic search visits a month, worth roughly $9K a month in equivalent ad spend.
The most common skills among Priori staff are Microsoft Excel, Leadership, Microsoft Office, Microsoft PowerPoint, Customer Service.
Priori staff are concentrated in New York, United States (13), Greater Chicago Area (4), United States (3).
Priori has about 12 people in Engineering, up 33% over the past year, as of September 2026.
Priori has about 11 people in Legal, up 0% over the past year, as of September 2026.
Computed from 53 current and 66 former Priori profiles, as of September 2026. Source: Crustdata.
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