Productsup
Productsup sells software that helps businesses manage and distribute product data across 2,500+ sales channels. The Berlin-based company raised $90M in a 2022 Series B and employs 194 people.
The growth story
Productsup grew from 225 to 194 employees between 2021 and 2026, raising $90M along the way, most recently a Series B in April 2022.
About
Productsup provides a platform for companies to centralize and optimize product information before distributing it to online marketplaces, social media, and other digital channels. Its tools automate workflows and use AI to improve product content at scale, targeting enterprises that need to manage complex product catalogs.
The company has grown steadily since its 2010 founding, reaching 194 employees. Its $90M Series B in 2022 suggests strong investor confidence, though recent headcount growth rates are unclear. Productsup has been an early mover in adapting product content for AI-driven commerce.
Founders and leadership
Engineering is Productsup's largest function, accounting for 29 employees. The company has a median tenure of 2 years, indicating moderate employee turnover. Its Berlin headquarters suggests a strong European presence.
The Productsup org chart
Johannis Hatt (CEO) leads 60 mapped leaders with 6 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 42 (-16% YoY), Sales 28 (-3% YoY), Information Technology 27 (-16% YoY), Customer Success and Support 12 (+33% YoY), Marketing 12 (-8% YoY), Business Development 11 (0% YoY).
Talent flow
Productsup draws talent from acquired companies like World of Content and tech firms such as Searchmetrics and Accenture. Alumni frequently move to marketing tech companies like HubSpot and Salesforce, with some founding their own startups.
Most common previous employers of Productsup staff: World of Content (Acquired by Productsup) (7), Searchmetrics (part of Conductor) (5), Accenture (4), HeyJobs (4), HRS (3), Amazon (3). Former Productsup employees most often moved to HubSpot (3), Pavilion (2), Shopware (2), Code for Good (2), Brainsuite.ai (2), Salesforce (2).
Alumni worth knowing
The Productsup mafia
Productsup alumni have founded 20 companies, including Code for Good (16 employees) and Kalipso (9 employees). Several founders have launched smaller ventures in tech and culture.
20Lia Boyland, was Talent Acquisition Manager until 2022Koen Looijmans, was Executive Vice President until 2024Virginia Debernardi, was Legal Counsel until 2025Tyler James, was Business Development Representative until 2026Emile Bloemen, was Senior Vice President Enterprise & Commerce until 2021Thomas Drost, was Regional Sales Director Northern Europe until 2025
Aditi Chamaria, was Senior Marketing Manager until 2025
Christopher Dessi, was VP, Americas & Australia until 2021
Ana Milevskaja, was Interim Chief Marketing Officer until 2023
Sören Martius, was Backend Developer until 2011
Mathieu ROBIN, was Title Regional Sales Director EMEA until 2022
Alexandra Muennich, was Talent Acquisition Partner (Business) until 2024
Paul Green, was Global Head of Integration until 2021
Lena Wisser, was SVP Client Solutions (Customer Success, Professional Services, Enablement & Support) until 2022
Stefan Sonntag, was Chief Operations Officer until 2025
Stefano Roque, was Presales Solutions Architect until 2025
Remco Dam, was Global Head Partner Program Office until 2023
Christina Weibert, was Business Development Intern until 2012
Pawan Saxena, was Senior Engineer
Kai Seefeldt, was Founder until 2026Web traffic
Traffic mix: 70% direct, 20% search, 0% social, 5% paid.
What this company is made of
Most common skills at Productsup: Project Management (66), Microsoft Office (65), Communication (53), Marketing (49), Microsoft Excel (47), Management (44), Customer Relationship Management (CRM) (43), Teamwork (43).
Where the team actually sits
Productsup people are concentrated in Berlin, Germany (50), Berlin Metropolitan Area (22), Germany (10), Catalonia, Spain (4). 6 offices on record.
Search footprint
Productsup attracts about 9,567 organic search visits a month, traffic worth roughly $69K a month if bought through ads. It gained 1,748 ranking keywords and lost 2,080 in the last period.
What employees say
- Compensation
- 3.20 / 5
- Career opportunities
- 2.80 / 5
- Senior management
- 2.50 / 5
- Work-life balance
- 3.90 / 5
Frequently asked
Productsup has 194 employees as of September 2026.
Productsup has raised $90M in total, most recently a Series B round in April 2022.
Productsup was founded in 2010 by Marcel Hollerbach.
Johannis Hatt (CEO) sits at the top of Productsup's reporting structure, with 6 direct reports.
The most common previous employers of current Productsup staff are World of Content (Acquired by Productsup) (7 people), Searchmetrics (part of Conductor) (5 people), Accenture (4 people).
Former Productsup employees most often move to HubSpot (3), Pavilion (2), Shopware (2).
At least 20 companies have a founder who previously worked at Productsup, including Currently on maternity leave, Code for Good, Kalipso.
Productsup attracts about 9,567 organic search visits a month, worth roughly $69K a month in equivalent ad spend.
The most common skills among Productsup staff are Project Management, Microsoft Office, Communication, Marketing, Microsoft Excel.
Productsup staff are concentrated in Berlin, Germany (50), Berlin Metropolitan Area (22), Germany (10).
Productsup has about 42 people in Engineering, down 16% over the past year, as of September 2026.
Productsup has about 28 people in Sales, down 3% over the past year, as of September 2026.
Computed from 171 current and 265 former Productsup profiles, as of September 2026. Source: Crustdata.
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