Profound
Profound is a marketing analytics platform for enterprise brands that tracks how products appear in AI search tools like ChatGPT and Perplexity. The company has raised $155M, most recently in a Series C round in February 2026, and employs 358 people.
The growth story
Profound grew from 1 to 358 employees between 2022 and 2026, raising $155M along the way, most recently a Series C in February 2026.
About
Profound sells software that shows enterprise brands how their products rank in AI-powered search results across platforms like ChatGPT and Perplexity. Its analytics help marketing teams track visibility, benchmark competitors, and optimize for AI-driven product discovery.
The company has raised $155M, including a Series C round in February 2026, and employs 358 people. Its rapid growth suggests strong demand for tools that help brands adapt to AI-powered consumer search behavior.
Founders and leadership
Profound's largest function is sales, with 69 employees. The company is led by investors including Balaji Srinivasan and Guillermo Rauch, who participated in its $155M funding rounds.
The Profound org chart
James Cadwallader (Co-Founder, CEO) leads 60 mapped leaders with 2 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 81 (+800% YoY), Engineering 73 (+356% YoY), Business Development 54 (+260% YoY), Marketing 18 (+350% YoY), Operations 12 (+1100% YoY), Information Technology 12 (+1100% YoY).
Talent flow
Profound hires heavily from marketing tech companies like 6sense, Attentive, and Braze. Its employees have short tenures, with a median of just 1 year before moving on.
Most common previous employers of Profound staff: 6sense (9), Attentive (8), Braze (7), AlphaSights (7), Salesforce (6), Uber (6). Former Profound employees most often moved to Kya (1), Fuel (1), Doctronic (1), VKTRY Gear (1), Artificial Analysis (1), Hadrius (1).
Alumni worth knowing
The Profound mafia
Profound alumni have founded at least 3 companies, including Kya, Grain Photo, and Ripline. Kya has the most staff overlap, with 2 former Profound employees joining its founder.
3John Allen, was Product Design until 2025Giles Van Gruisen, was Software Consultant until 2025Anwith Telluri, was Software Engineering until 2026Hiring now
Web traffic
Traffic mix: 44% direct, 26% search, 13% social, 3% paid.
What this company is made of
Most common skills at Profound: Leadership (110), Microsoft Excel (107), Microsoft Office (100), Teamwork (85), Python (Programming Language) (80), Public Speaking (76), Social Media (75), Microsoft PowerPoint (73).
Where the team actually sits
Profound people are concentrated in New York, United States (125), New York City Metropolitan Area (30), England, United Kingdom (25), United States (12). 2 offices on record.
Search footprint
Profound attracts about 25,679 organic search visits a month, traffic worth roughly $10K a month if bought through ads. It gained 459 ranking keywords and lost 242 in the last period.
What employees say
- Compensation
- 4.90 / 5
- Career opportunities
- 4.90 / 5
- Senior management
- 4.90 / 5
- Work-life balance
- 4.30 / 5
Frequently asked
Profound has 358 employees as of September 2026.
Profound has raised $155M in total, most recently a Series C round in February 2026.
Profound was founded in 2024 by Dylan Babbs, James Cadwallader.
James Cadwallader (Co-Founder, CEO) sits at the top of Profound's reporting structure, with 2 direct reports.
The most common previous employers of current Profound staff are 6sense (9 people), Attentive (8 people), Braze (7 people).
Former Profound employees most often move to Kya (1), Fuel (1), Doctronic (1).
At least 3 companies have a founder who previously worked at Profound, including Kya, Grain Photo, Ripline.
Profound attracts about 25,679 organic search visits a month, worth roughly $10K a month in equivalent ad spend.
The most common skills among Profound staff are Leadership, Microsoft Excel, Microsoft Office, Teamwork, Python (Programming Language).
Profound staff are concentrated in New York, United States (125), New York City Metropolitan Area (30), England, United Kingdom (25).
Profound has about 81 people in Sales, up 800% over the past year, as of September 2026.
Profound has about 73 people in Engineering, up 356% over the past year, as of September 2026.
Computed from 240 current and 30 former Profound profiles, as of September 2026. Source: Crustdata.
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