Propeller
Propeller sells mapping and site management software for construction, mining, and landfill operations. It serves 80,000 users across 40,000 worksites in 120 countries and raised $47M in a Series B round in April 2023.
The growth story
Propeller grew from 192 to 380 employees between 2022 and 2026, raising $47M along the way, most recently a Series B in April 2023.
About
Propeller provides GIS and survey-based software that helps construction, mining, and landfill operators map and manage worksites. Its platform is used globally, with customers spanning industries that require precise site measurement and collaboration tools.
The company has grown to 380 employees since its 2014 founding, with offices in Sydney, Denver, Manila, and Amsterdam. Its global reach is notable, with users in over 120 countries, and it recently secured $47M in Series B funding led by investors like Accel and Blackbird Ventures.
Founders and leadership
Engineering is Propeller's largest function, with 58 employees. The company operates across four global offices, reflecting its international customer base and expansion strategy.
The Propeller org chart
Rory San Miguel (Co-founder and CEO) leads 59 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 90 (+25% YoY), Operations 39 (+8% YoY), Information Technology 34 (-6% YoY), Customer Success and Support 31 (+19% YoY), Sales 30 (+3% YoY), Business Development 17 (0% YoY).
Talent flow
Propeller hires heavily from Trimble, Canva, and Atlassian, with notable recruitment from geospatial and tech backgrounds. Alumni often move to companies like DroneDeploy and HubSpot, indicating a strong talent pipeline in geospatial and SaaS industries.
Most common previous employers of Propeller staff: Trimble (6), Canva (5), Atlassian (5), UP Training Center for Applied Geodesy and Photogrammetry (5), News Corp Australia (4), IBM (4). Former Propeller employees most often moved to DroneDeploy (3), Stan. (2), HubSpot (2), Atlassian (2), Philippine Space Agency (2), Celeste (1).
Alumni worth knowing
The Propeller mafia
Propeller alumni have founded 15 companies, including Fabra (96 staff), Qloud Games (38 staff), and Main Sequence (32 staff), showcasing entrepreneurial success among former employees.
15Nick Manks, was Senior Software Engineer until 2020Michael Su, was Front End Engineer until 2016Mike Zimmerman, was Investor, President (2015-16) until 2016Danielle Colanto, was Head of Talent until 2019Mark Gabriel, was Lead Software Engineer - Applications Team until 2021Chris Illuk, was Product Lead until 2021
Andy Perez-Benzo, was Director until 2018
Hansel Pinto, was Product designer until 2023
Justin Tankey, was Head (VP) of Design until 2025
Nat Galin, was Data Analyst until 2020
Carrie SUI, was Supply Chain Manager until 2023
Jacob Kozanecki, was Account Executive & Sales Development until 2021
Richard Tengbeh, was Account Management / Business Development until 2023
Haris Valjevcic, was Full Stack Engineer until 2019
Michael Hoffman, was Digital Marketing Specialist until 2023Hiring now
Web traffic
Traffic mix: 47% direct, 43% search, 2% social, 2% paid.
What this company is made of
Most common skills at Propeller: Microsoft Office (121), Leadership (104), Customer Service (101), Project Management (93), Microsoft Excel (92), Communication (89), Geographic Information Systems (GIS) (87), Management (80).
Where the team actually sits
Propeller people are concentrated in New South Wales, Australia (54), Colorado, United States (47), Greater Sydney Area (34), National Capital Region, Philippines (20).
Search footprint
Propeller attracts about 8,601 organic search visits a month, traffic worth roughly $35K a month if bought through ads. It gained 1,130 ranking keywords and lost 774 in the last period.
What employees say
- Compensation
- 3.70 / 5
- Career opportunities
- 4.30 / 5
- Senior management
- 4.30 / 5
- Work-life balance
- 4.50 / 5
Frequently asked
Propeller has 380 employees as of September 2026.
Propeller has raised $47M in total, most recently a Series B round in April 2023.
Propeller was founded in 2014 by Rory San Miguel, Francis Vierboom.
Rory San Miguel (Co-founder and CEO) sits at the top of Propeller's reporting structure, with 4 direct reports.
The most common previous employers of current Propeller staff are Trimble (6 people), Canva (5 people), Atlassian (5 people).
Former Propeller employees most often move to DroneDeploy (3), Stan. (2), HubSpot (2).
At least 15 companies have a founder who previously worked at Propeller, including Fabra, Qloud Games, Main Sequence.
Propeller attracts about 8,601 organic search visits a month, worth roughly $35K a month in equivalent ad spend.
The most common skills among Propeller staff are Microsoft Office, Leadership, Customer Service, Project Management, Microsoft Excel.
Propeller staff are concentrated in New South Wales, Australia (54), Colorado, United States (47), Greater Sydney Area (34).
Propeller has about 90 people in Engineering, up 25% over the past year, as of September 2026.
Propeller has about 39 people in Operations, up 8% over the past year, as of September 2026.
Computed from 246 current and 173 former Propeller profiles, as of September 2026. Source: Crustdata.
Build this for any company
Every number on this page came from the Crustdata API. Point the MCP at a company and get the same org chart, alumni list and talent flow in one prompt.