Proper AI
Proper AI is a software development company with 366 employees across six countries. It has raised $33M, including a Series B round in August 2024.
The growth story
Proper AI grew from 150 to 366 employees between 2021 and 2026, raising $33M along the way, most recently a Series B in August 2024.
About
Proper AI develops software solutions for the property industry, focusing on streamlining processes and cost efficiency. Its clients likely include businesses seeking operational improvements in real estate and related sectors.
The company has grown to 366 employees, with significant backing from Silicon Valley investors. Its Series B funding in August 2024 marks a key milestone in its scaling efforts.
Founders and leadership
Finance is Proper AI's largest function, with 133 employees. The company operates across six countries, indicating a distributed organizational structure.
The Proper AI org chart
Mark Rojas (CEO & Founder) leads 30 mapped leaders with 2 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Accounting 283 (+4% YoY), Human Resources 9 (0% YoY), Engineering 8 (-11% YoY), Sales 7 (-22% YoY), Operations 6 (0% YoY), Information Technology 6 (+20% YoY).
Talent flow
Proper AI recruits heavily from Deloitte, Vensure Employer Solutions, and Solvo Global Careers. Its alumni often move to roles in real estate accounting, operations, and tech firms like Hawk Operations and Auxis.
Most common previous employers of Proper AI staff: Deloitte (11), Vensure Employer Solutions (10), Solvo Global Careers (10), Lean Solutions (7), TP (6), Solvo Global (6). Former Proper AI employees most often moved to REA.co - Real Estate Accounting & Tax (9), Hawk Operations (6), Auxis (6), Secure Code Warrior (3), Bitso (2), Capital Advertising (2).
Alumni worth knowing
The Proper AI mafia
Proper AI alumni have founded 11 companies, including Hawk Operations, Screenz.AI, and Gemist.io. These ventures span operations, AI, and fintech, reflecting the diverse expertise of Proper AI's talent pool.
11Rob Griesmeyer, was Head Of Engineering until 2021Anup Murarka, was Head Of Operations until 2019Alejandro Villarruel ruiz, was Accounting Manager until 2022Sharon Santiago, was Onboarding & Due Diligence Manager until 2023Tyler Smith, was Director of Marketing until 2023Kandace Sequeira, was Relationship Manager until 2023
Jose Lawter, was AP Specialist II until 2023
Alan Gerardo Hurtado, was Sr. Property Accountant until 2024
Paula Schalch, was General Accountant until 2023Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at Proper AI: Accounting (175), English (164), Microsoft Excel (156), Analytical Skills (123), Teamwork (120), Financial Analysis (116), Communication (101), Microsoft Office (99).
Where the team actually sits
Proper AI people are concentrated in Atlántico, Colombia (39), Capital District, Colombia (22), Antioquia, Colombia (16), Bolívar, Colombia (10).
Search footprint
Proper AI attracts about 89 organic search visits a month, traffic worth roughly $2K a month if bought through ads. It gained 41 ranking keywords and lost 23 in the last period.
What employees say
- Compensation
- 3.90 / 5
- Career opportunities
- 3.80 / 5
- Senior management
- 3.50 / 5
- Work-life balance
- 4.00 / 5
Frequently asked
Proper AI has 366 employees as of September 2026.
Proper AI has raised $33M in total, most recently a Series B round in August 2024.
Proper AI was founded in 2017 by Mark Rojas.
Mark Rojas (CEO & Founder) sits at the top of Proper AI's reporting structure, with 2 direct reports.
The most common previous employers of current Proper AI staff are Deloitte (11 people), Vensure Employer Solutions (10 people), Solvo Global Careers (10 people).
Former Proper AI employees most often move to REA.co - Real Estate Accounting & Tax (9), Hawk Operations (6), Auxis (6).
At least 11 companies have a founder who previously worked at Proper AI, including Hawk Operations, Screenz.AI, Gemist.io.
Proper AI attracts about 89 organic search visits a month, worth roughly $2K a month in equivalent ad spend.
The most common skills among Proper AI staff are Accounting, English, Microsoft Excel, Analytical Skills, Teamwork.
Proper AI staff are concentrated in Atlántico, Colombia (39), Capital District, Colombia (22), Antioquia, Colombia (16).
Proper AI has about 283 people in Accounting, up 4% over the past year, as of September 2026.
Proper AI has about 9 people in Human Resources, up 0% over the past year, as of September 2026.
Computed from 193 current and 259 former Proper AI profiles, as of September 2026. Source: Crustdata.
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