Pulley
Pulley sells cap table management software to startups, helping them track and optimize equity. The 108-person company has raised $50M, most recently in a Series B in July 2022.
The growth story
Pulley grew from 30 to 108 employees between 2021 and 2026, raising $50M along the way, most recently a Series B in July 2022.
About
Pulley provides software for startups to manage their capitalization tables, which track ownership stakes and equity distribution. The tools aim to simplify equity management for founders, particularly in early-stage companies.
The company has grown to 108 employees since its 2019 founding, with backing from notable investors including Founders Fund and Elad Gil. Its $50M Series B in mid-2022 suggests strong investor confidence in its growth trajectory.
Founders and leadership
Engineering is Pulley's largest function, with 20 employees. The company has a median tenure of 1 year, indicating relatively recent hires across the organization.
The Pulley org chart
Yin Wu (Co-founder & CEO) leads 44 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 22 (+57% YoY), Customer Success and Support 13 (+63% YoY), Business Development 9 (+50% YoY), Sales 7 (-30% YoY), Operations 7 (0% YoY), Information Technology 7 (-22% YoY).
Talent flow
Pulley recruits heavily from Carta, with 8 hires from the cap table management competitor. Other top sources include Airbnb, DocuSign, and Microsoft. Alumni have moved to OpenAI, Stripe, and Circle.
Most common previous employers of Pulley staff: Carta (8), Airbnb (3), Docusign (3), Microsoft (3), Shopify (3), Amazon (3). Former Pulley employees most often moved to OpenAI (4), Ultraspeaking (2), rift (2), Stripe (2), Circle (2), FISPAN (2).
Alumni worth knowing
The Pulley mafia
Pulley alumni have founded 17 companies, including Codes Health (47 staff), Ultraspeaking (19 staff), and CharacterQuilt (10 staff). This suggests a strong entrepreneurial culture.
18Austin M., was Lead Product Manager until 2024Yoshio Goto, was Software Engineer until 2020Bhairav Mehta, was Sales Development Representative until 2023Dima Yanovsky, was Software Engineer Intern until 2023Angeline Giammona, was Product Marketing until 2024Joon Lee, was Partnerships & Revenue Strategy Lead until 2024
Cristian Bote, was All things JavaScript until 2021
Jennifer Dennard, was Interim Director of Client Services, Head of Operations until 2024
Alison Gonzalez, was VP, Marketing until 2025
Wendel Freitas, was Senior Software Engineer until 2023
Yung Choi, was Founding Account Executive until 2024
Joseph Lowinske, was Senior Software Engineer until 2024
Ali Ahmed, was Product Manager until 2023
Kerem Goksel, was Staff AI Engineer until 2024Web traffic
Traffic mix: 60% direct, 29% search, 1% social, 2% paid.
What this company is made of
Most common skills at Pulley: Microsoft Office (41), Customer Service (38), Microsoft Excel (37), Leadership (36), Communication (32), Microsoft Word (29), Microsoft PowerPoint (27), Teamwork (26).
Where the team actually sits
Pulley people are concentrated in California, United States (17), United States (10), New York, United States (6), Texas, United States (5).
Search footprint
Pulley attracts about 8,255 organic search visits a month, traffic worth roughly $53K a month if bought through ads. It gained 1,050 ranking keywords and lost 1,251 in the last period.
What employees say
- Compensation
- 3.80 / 5
- Career opportunities
- 3.60 / 5
- Senior management
- 3.50 / 5
- Work-life balance
- 4.10 / 5
Frequently asked
Pulley has 108 employees as of September 2026.
Pulley has raised $50M in total, most recently a Series B round in July 2022.
Pulley was founded in 2019 by Grant Oladipo, Yin Wu.
Yin Wu (Co-founder & CEO) sits at the top of Pulley's reporting structure, with 5 direct reports.
The most common previous employers of current Pulley staff are Carta (8 people), Airbnb (3 people), Docusign (3 people).
Former Pulley employees most often move to OpenAI (4), Ultraspeaking (2), rift (2).
At least 17 companies have a founder who previously worked at Pulley, including Codes Health, Ultraspeaking, CharacterQuilt.
Pulley attracts about 8,255 organic search visits a month, worth roughly $53K a month in equivalent ad spend.
The most common skills among Pulley staff are Microsoft Office, Customer Service, Microsoft Excel, Leadership, Communication.
Pulley staff are concentrated in California, United States (17), United States (10), New York, United States (6).
Pulley has about 22 people in Engineering, up 57% over the past year, as of September 2026.
Pulley has about 13 people in Customer Success and Support, up 63% over the past year, as of September 2026.
Computed from 89 current and 125 former Pulley profiles, as of September 2026. Source: Crustdata.
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