RainFocus
RainFocus sells software for managing events and analyzing attendee data. The Lehi, Utah-based company has 452 employees and has raised $44M, most recently in a Series C round in September 2021 backed by JMI Equity and KKR.
The growth story
RainFocus grew from 270 to 452 employees between 2021 and 2026, raising $44M along the way, most recently a Series C in September 2021.
About
RainFocus provides a platform for companies to manage event registration, content, and exhibitor interactions across in-person, virtual, and hybrid formats. Its software integrates with sales and marketing tools to track attendee behavior and provide insights for lead generation and deal closing.
The company has scaled to 452 employees, though its recent headcount growth rate is unclear. Its $44M Series C in 2021 suggests continued investment in expanding its event management and analytics capabilities.
Founders and leadership
Engineering is RainFocus's largest function, with 53 employees. The company has a median employee tenure of 3 years, indicating moderate turnover.
The RainFocus org chart
JR Sherman (Chief Executive Officer) leads 60 mapped leaders with 8 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 139 (+8% YoY), Program and Project Management 57 (+12% YoY), Consulting 51 (+16% YoY), Information Technology 36 (-8% YoY), Sales 33 (-3% YoY), Operations 30 (+15% YoY).
Talent flow
RainFocus draws heavily from the event software industry, with top talent sources including ACTIVE Network (22 hires), Lanyon (12), and Stova (9). Alumni frequently move to Adobe (6) and BW Events Tech (5). The company recruits heavily from Utah schools, with Brigham Young University (25) and Utah Valley University (23) as top sources.
Most common previous employers of RainFocus staff: ACTIVE Network (22), Lanyon (12), Stova (9), WingateWeb (7), Experient (Now Maritz) (6), Cvent (5). Former RainFocus employees most often moved to Adobe (6), BW Events Tech (5), BridgepointeCX (3), Balboa (2), BambooHR (2), Sorenson Communications (2).
Alumni worth knowing
The RainFocus mafia
RainFocus alumni have founded 6 companies, including Balboa (28 staff) and Scrape Creators. Most mafia startups are small, with 4 having just 1-2 employees.
6Jay Nathan, was Interim SVP, Client Success until 2020Adrian Horning, was Software Developer until 2022Jack Ady, was Product Manager until 2020Jared Collier, was Senior Software Developer until 2026Holly Andrews, MSPM, was Manager Event Delivery Team until 2024Hiring now
Web traffic
Traffic mix: 61% direct, 22% search, 1% social, 1% paid.
What this company is made of
Most common skills at RainFocus: Customer Service (197), Leadership (181), Microsoft Office (178), Project Management (152), Management (146), Microsoft Excel (137), Communication (107), Social Media (106).
Where the team actually sits
RainFocus people are concentrated in Utah, United States (63), California, United States (8), United States (7), New York City Metropolitan Area (7).
Search footprint
RainFocus attracts about 799 organic search visits a month, traffic worth roughly $5K a month if bought through ads. It gained 184 ranking keywords and lost 157 in the last period.
What employees say
- Compensation
- 3.00 / 5
- Career opportunities
- 3.70 / 5
- Senior management
- 4.10 / 5
- Work-life balance
- 4.20 / 5
Frequently asked
RainFocus has 452 employees as of September 2026.
RainFocus has raised $44M in total, most recently a Series C round in September 2021.
RainFocus was founded in 2013 by Doug Baird.
JR Sherman (Chief Executive Officer) sits at the top of RainFocus's reporting structure, with 8 direct reports.
The most common previous employers of current RainFocus staff are ACTIVE Network (22 people), Lanyon (12 people), Stova (9 people).
Former RainFocus employees most often move to Adobe (6), BW Events Tech (5), BridgepointeCX (3).
At least 6 companies have a founder who previously worked at RainFocus, including Balboa, Scrape Creators, Cascadia Product Advisory.
RainFocus attracts about 799 organic search visits a month, worth roughly $5K a month in equivalent ad spend.
The most common skills among RainFocus staff are Customer Service, Leadership, Microsoft Office, Project Management, Management.
RainFocus staff are concentrated in Utah, United States (63), California, United States (8), United States (7).
RainFocus has about 139 people in Engineering, up 8% over the past year, as of September 2026.
RainFocus has about 57 people in Program and Project Management, up 12% over the past year, as of September 2026.
Computed from 213 current and 207 former RainFocus profiles, as of September 2026. Source: Crustdata.
Build this for any company
Every number on this page came from the Crustdata API. Point the MCP at a company and get the same org chart, alumni list and talent flow in one prompt.