Reach
Reach provides merchant of record infrastructure for global e-commerce, handling tax compliance, fraud liability and local payments in 200+ markets. The Calgary-based company has 160 employees and raised $24M in a 2022 Series A.
The growth story
Reach grew from 41 to 160 employees between 2021 and 2026, raising $24M along the way, most recently a Series A in March 2022.
About
Reach's software integrates with existing e-commerce platforms like Shopify and Stripe to handle the legal and operational complexities of selling internationally. It manages tax compliance, fraud protection and local payment processing without requiring merchants to migrate their existing checkout systems or workflows.
The company has scaled to 160 employees since its 2016 founding, with engineering making up its largest function at 24 staff. Its $24M Series A in 2022 suggests rapid growth, though specific revenue or transaction volume figures aren't disclosed.
Founders and leadership
Engineering is Reach's largest function with 24 staff, reflecting the technical complexity of its global payments infrastructure. The company is headquartered in Calgary and has scaled to 160 employees since its 2016 founding.
The Reach org chart
Sam Ranieri (Founder & CEO) leads 51 mapped leaders with 7 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 29 (-3% YoY), Accounting 16 (-16% YoY), Business Development 13 (+18% YoY), Information Technology 12 (+9% YoY), Sales 12 (+33% YoY), Operations 9 (+29% YoY).
Talent flow
Reach draws heavily from Calgary's tech ecosystem, with the University of Calgary its top talent source and Shopify its third-largest. Alumni have gone on to found five companies, including Compaytence and Keyrails.
Most common previous employers of Reach staff: University of Calgary (10), Blackline Safety (8), Shopify (7), Paysafe (6), Bold Commerce (6), PPRO (4). Former Reach employees most often moved to OPA! of Greece (2), Credivera (2), Fillip (2), Alpaca (2), JETNET (2), Sound Commerce (1).
Alumni worth knowing
The Reach mafia
Reach alumni have founded five companies, most notably Compaytence (23 staff) and Keyrails (12 staff). Other spinouts include MozrtTM, The GRIN Labs and The Agentic Mesh Company.
5Michael Ramsey, was VP, Global Head of Sales until 2023Rajpal Khangura - CAMS - CCI, was Compliance Officer until 2022David Benoit, was CTO until 2019Carl Miller, was SVP Global Strategy until 2019Eric Broda, was API Strategy Delivery Leader until 2021Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at Reach: Customer Service (38), Microsoft Office (38), SQL (37), Leadership (36), Microsoft Excel (36), Analytical Skills (33), Management (31), Python (Programming Language) (30).
Where the team actually sits
Reach people are concentrated in Alberta, Canada (46), Greater Calgary Metropolitan Area (10), Canada (7), Ontario, Canada (6).
Search footprint
Reach attracts about 1,022 organic search visits a month, traffic worth roughly $2K a month if bought through ads. It gained 110 ranking keywords and lost 75 in the last period.
What employees say
- Compensation
- 3.90 / 5
- Career opportunities
- 4.20 / 5
- Senior management
- 4.20 / 5
- Work-life balance
- 4.50 / 5
Frequently asked
Reach has 160 employees as of September 2026.
Reach has raised $24M in total, most recently a Series A round in March 2022.
Reach was founded in 2016 by Sam Ranieri.
Sam Ranieri (Founder & CEO) sits at the top of Reach's reporting structure, with 7 direct reports.
The most common previous employers of current Reach staff are University of Calgary (10 people), Blackline Safety (8 people), Shopify (7 people).
Former Reach employees most often move to OPA! of Greece (2), Credivera (2), Fillip (2).
At least 5 companies have a founder who previously worked at Reach, including Compaytence, Keyrails, MozrtTM.
Reach attracts about 1,022 organic search visits a month, worth roughly $2K a month in equivalent ad spend.
The most common skills among Reach staff are Customer Service, Microsoft Office, SQL, Leadership, Microsoft Excel.
Reach staff are concentrated in Alberta, Canada (46), Greater Calgary Metropolitan Area (10), Canada (7).
Reach has about 29 people in Engineering, down 3% over the past year, as of September 2026.
Reach has about 16 people in Accounting, down 16% over the past year, as of September 2026.
Computed from 100 current and 139 former Reach profiles, as of September 2026. Source: Crustdata.
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