Redo
Redo sells software that helps e-commerce companies reduce cart abandonment and improve post-purchase experiences. The company has raised $107M in funding and employs 357 people.
The growth story
Redo grew from 2 to 357 employees between 2021 and 2026, raising $107M along the way, most recently a Series B in June 2026.
About
Redo provides tools for e-commerce businesses to manage post-purchase processes like order tracking, customer service, and returns. Its software aims to reduce costs and increase customer lifetime value by streamlining these operations.
The company has raised $107M, including a Series B round in 2026. Its workforce of 357 is heavily concentrated in sales, which accounts for 76 employees.
Founders and leadership
Sales is Redo's largest department with 76 employees. The company has a median employee tenure of 1 year, suggesting high turnover.
The Redo org chart
Sterling Snow (Co-Founder and CEO) leads 56 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 120 (+150% YoY), Engineering 67 (+60% YoY), Operations 26 (+100% YoY), Business Development 23 (+53% YoY), Marketing 20 (+150% YoY), Information Technology 13 (+44% YoY).
Talent flow
Redo recruits heavily from Brigham Young University, which accounts for 118 of its employees. Other major talent sources include Divvy from BILL, Vivint, and Lucid Software. Alumni have gone on to companies like Enzo Health and Topsail.
Most common previous employers of Redo staff: Brigham Young University (35), Divvy from BILL (18), The Church of Jesus Christ of Latter-day Saints (17), Vivint (16), BILL (14), Lucid Software (13). Former Redo employees most often moved to Enzo Health (2), Topsail (2), LVT (LiveView Technologies) (2), Finalis (1), Ecomma (1), Mountain West Interiors (1).
Alumni worth knowing
The Redo mafia
Redo alumni have founded 6 companies, including quickgreens, Topsail, and HPA Hybrid Coaching. These startups employ a combined 15 people.
7Dayton Elggren, was COO until 2022Bryson Barney, was AI Engineer until 2026Braden Burk, was Retention Account Executive until 2026
Hunter Auch, was Account Executive until 2026Bernadette Hunter, was Head of Cross-Border Commerce until 2026Hannu Willey, was Sales Engineer until 2025Web traffic
Traffic mix: 55% direct, 19% search, 21% social, 1% paid.
What this company is made of
Most common skills at Redo: Leadership (134), Communication (108), Sales (101), Microsoft Excel (100), Customer Service (90), Python (Programming Language) (84), Public Speaking (73), SQL (72).
Where the team actually sits
Redo people are concentrated in Utah, United States (152), Salt Lake City Metropolitan Area (48), United States (15), California, United States (3).
Search footprint
Redo attracts about 3,179 organic search visits a month, traffic worth roughly $4K a month if bought through ads. It gained 132 ranking keywords and lost 81 in the last period.
What employees say
- Compensation
- 4.00 / 5
- Career opportunities
- 4.10 / 5
- Senior management
- 3.30 / 5
- Work-life balance
- 2.00 / 5
Frequently asked
Redo has 357 employees as of September 2026.
Redo has raised $107M in total, most recently a Series B round in June 2026.
Redo was founded in 2017 by Sterling Snow.
Sterling Snow (Co-Founder and CEO) sits at the top of Redo's reporting structure, with 5 direct reports.
The most common previous employers of current Redo staff are Brigham Young University (35 people), Divvy from BILL (18 people), The Church of Jesus Christ of Latter-day Saints (17 people).
Former Redo employees most often move to Enzo Health (2), Topsail (2), LVT (LiveView Technologies) (2).
At least 6 companies have a founder who previously worked at Redo, including quickgreens, Topsail, HPA Hybrid Coaching.
Redo attracts about 3,179 organic search visits a month, worth roughly $4K a month in equivalent ad spend.
The most common skills among Redo staff are Leadership, Communication, Sales, Microsoft Excel, Customer Service.
Redo staff are concentrated in Utah, United States (152), Salt Lake City Metropolitan Area (48), United States (15).
Redo has about 120 people in Sales, up 150% over the past year, as of September 2026.
Redo has about 67 people in Engineering, up 60% over the past year, as of September 2026.
Computed from 240 current and 111 former Redo profiles, as of September 2026. Source: Crustdata.
Build this for any company
Every number on this page came from the Crustdata API. Point the MCP at a company and get the same org chart, alumni list and talent flow in one prompt.