Reforge
Reforge sells AI-powered analytics tools and training programs for product teams. The company has raised $78M, most recently in a Series B round in February 2022. It employs 218 people.
The growth story
Reforge grew from 484 to 218 employees between 2023 and 2026, raising $78M along the way, most recently a Series B in February 2022.
About
Reforge provides software that aggregates and analyzes customer feedback using AI, combining it with quantitative data and anomaly detection. The company also offers expert-led training programs, targeting product teams adapting to AI-driven workflows.
The company has scaled to 218 employees since its 2016 founding. Its $78M Series B in 2022 was led by Andreessen Horowitz, with participation from BBQ Capital and other investors.
Founders and leadership
Engineering is Reforge's largest function, with 8 employees. The company has a median tenure of 4 years, suggesting strong employee retention. Leadership includes founders with backgrounds in product management and AI.
The Reforge org chart
Brian Balfour (Founder/CEO) leads 13 mapped leaders with 1 direct report. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Operations 92 (-15% YoY), Business Development 24 (+33% YoY), Entrepreneurship 21 (-19% YoY), Education 12 (-8% YoY), Engineering 11 (-39% YoY), Media and Communication 8 (-33% YoY).
Talent flow
Reforge recruits heavily from Microsoft, Google, and Dropbox, with 6, 5, and 5 hires respectively. Alumni frequently move to Miro, where 11 former employees now work, and Clay, with 3 departures.
Most common previous employers of Reforge staff: Microsoft (6), Google (5), Dropbox (5), MasterClass (4), Boston Consulting Group (BCG) (4), Eventbrite (3). Former Reforge employees most often moved to Miro (11), Clay (3), Andreessen Horowitz (3), Intuit (3), LinkedIn (3), Adobe (2).
Alumni worth knowing
The Reforge mafia
Reforge alumni have founded 35 companies, including Kota (208 staff), VAMA App (168 staff), and MNTSTUDIO (48 staff). These startups span AI, productivity tools, and creative software.
35Luke Mackey, was Member until 2021Barbara Mighdoll, was Member until 2019Michael Pici, was Interim Chief Operating Officer until 2023SriHarsha Thota, was Member until 2019Artur Meyster, was Reforge Partners Fellow until 2022Alex Macura, was Student of Advanced Growth until 2022
Buford Taylor, was Founding Engineer / Head Of Engineering until 2021
Benjamin Lauzier, was Executive In Residence until 2023
Joseph DeBruin, was Co-Host until 2017
Nancy Van Brunt, was Head of Partners until 2023
Arun Karunagaran, was Member until 2022
Layth Sadeq, was Member until 2024
Khoi NGUYEN, was Member until 2024
Rajesh Gouri, was Member until 2023
Pulkit G., was Advanced Growth Strategy - Member until 2024
Vlad Shvets, was Member until 2024
Wes Wheless, was IP Development & Strategy Lead until 2022
Luca Macaluso, was Member until 2023
Will Stevens, was Member until 2023
João Camarate, was Reforge Alumni - Monetization + Pricing Deep Dive until 2020
Athalia Permatasari, was Member - Fall 2021 Cohort until 2022
Mihir K., was Member and student until 2024
Kevin OLeary, was Moderator until 2017
Coneenika Choudhuri, was Member until 2024
Shubham Mittal, was Content Contributor & Member until 2024
Daniel Wolchonok, was VP, New Products until 2025
Harrison McIntyre-Miller, was Marketing Strategy Cohort Member until 2023
Russell Glass, was Advisor until 2022
Ben Ong, was Member until 2023
Jérémy Bléhaut, was Member until 2022
Ashraf Heleka, was Product Development & Strategy Lead until 2021
Zoe Black, was Marketing Advisor until 2023Web traffic
Traffic mix: 38% direct, 40% search, 4% social, 3% paid.
What this company is made of
Most common skills at Reforge: Product Management (91), Leadership (87), Management (86), Strategy (80), Microsoft Office (73), Startups (66), Marketing (62), Digital Marketing (62).
Where the team actually sits
Reforge people are concentrated in California, United States (27), United States (8), England, United Kingdom (7), San Francisco Bay Area (7).
Search footprint
Reforge attracts about 10,520 organic search visits a month, traffic worth roughly $105K a month if bought through ads. It gained 2,663 ranking keywords and lost 2,291 in the last period.
What employees say
- Compensation
- 4.00 / 5
- Career opportunities
- 3.40 / 5
- Senior management
- 3.50 / 5
- Work-life balance
- 4.00 / 5
Frequently asked
Reforge has 218 employees as of September 2026.
Reforge has raised $78M in total, most recently a Series B round in February 2022.
Reforge was founded in 2016 by Brian Balfour.
Brian Balfour (Founder/CEO) sits at the top of Reforge's reporting structure, with 1 direct report.
The most common previous employers of current Reforge staff are Microsoft (6 people), Google (5 people), Dropbox (5 people).
Former Reforge employees most often move to Miro (11), Clay (3), Andreessen Horowitz (3).
At least 35 companies have a founder who previously worked at Reforge, including Kota, VAMA App, MNTSTUDIO.
Reforge attracts about 10,520 organic search visits a month, worth roughly $105K a month in equivalent ad spend.
The most common skills among Reforge staff are Product Management, Leadership, Management, Strategy, Microsoft Office.
Reforge staff are concentrated in California, United States (27), United States (8), England, United Kingdom (7).
Reforge has about 92 people in Operations, down 15% over the past year, as of September 2026.
Reforge has about 24 people in Business Development, up 33% over the past year, as of September 2026.
Computed from 166 current and 294 former Reforge profiles, as of September 2026. Source: Crustdata.
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