Relai
Relai is a Swiss Bitcoin-only app that lets users buy and hold Bitcoin with their own keys. It has 100,000 users and raised $22M, including a $12M Series A in December 2024.
The growth story
Relai grew from 20 to 68 employees between 2020 and 2026, raising $22M along the way, most recently a Series A in December 2024.
About
Relai is a mobile app focused exclusively on Bitcoin, enabling users to buy, sell, and securely store Bitcoin with full control of their private keys. It targets individuals looking for a simple and secure way to invest in Bitcoin, emphasizing ease of use and accessibility.
The company has grown to 68 employees and serves 100,000 users. Its $12M Series A funding in December 2024, part of a total $22M raised, highlights investor confidence in its Bitcoin-only approach.
Founders and leadership
Engineering is the largest function with 12 employees. The company is led by co-founders Julian Liniger and Adem Bilican, who started Relai after facing challenges in finding a secure Bitcoin platform.
The Relai org chart
Julian Liniger (Co-Founder & CEO) leads 17 mapped leaders with 2 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 12 (0% YoY), Operations 8 (-11% YoY), Business Development 8 (0% YoY), Finance 6 (+50% YoY), Customer Success and Support 5 (-17% YoY), Legal 4 (0% YoY).
Talent flow
Relai’s team includes former employees from Binance, Bitpanda, and Swisscom, reflecting a strong crypto and fintech background. Alumni have gone on to roles at companies like Pow.re and MD-Wealth.
Most common previous employers of Relai staff: Binance (5), Bitpanda (3), Swisscom (2), Yuh (2), Swissquote (2), Strike (2). Former Relai employees most often moved to easyPages.ch (1), LoreLuna.com (1), https://btc-familyoffice.ch (1), Talently (1), MD-Wealth (1), Pow.re (1).
Alumni worth knowing
The Relai mafia
Relai alumni have founded companies like Talently, easyPages.ch, and LoreLuna.com, with Talently being the most notable with three staff members.
5Michael Isima, was Board Observer until 2022Fabián Domínguez García, was Chief Marketing Officer until 2021Bernd Lapp (CoachB), was Initiator / Investor until 2026Sidharth K., was Infrastructure Architect until 2026Piyush Gupta, was Full-stack Developer until 2022Web traffic
Traffic mix: 35% direct, 46% search, 4% social, 9% paid.
What this company is made of
Most common skills at Relai: Bitcoin (20), Project Management (20), Management (18), Communication (18), English (17), Leadership (16), Blockchain (16), Microsoft Office (15).
Where the team actually sits
Relai people are concentrated in Zurich, Switzerland (4), Vienna, Austria (3), Germany (3), Berlin, Germany (3).
Search footprint
Relai attracts about 122 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 24 ranking keywords and lost 33 in the last period.
What employees say
- Compensation
- 4.60 / 5
- Career opportunities
- 4.70 / 5
- Senior management
- 4.70 / 5
- Work-life balance
- 4.60 / 5
Frequently asked
Relai has 68 employees as of September 2026.
Relai has raised $22M in total, most recently a Series A round in December 2024.
Relai was founded in 2020 by Julian Liniger, Adem Bilican, Lars Diener-Kimmich.
Julian Liniger (Co-Founder & CEO) sits at the top of Relai's reporting structure, with 2 direct reports.
The most common previous employers of current Relai staff are Binance (5 people), Bitpanda (3 people), Swisscom (2 people).
Former Relai employees most often move to easyPages.ch (1), LoreLuna.com (1), https://btc-familyoffice.ch (1).
At least 5 companies have a founder who previously worked at Relai, including Talently, easyPages.ch, LoreLuna.com.
Relai attracts about 122 organic search visits a month, worth roughly $0K a month in equivalent ad spend.
The most common skills among Relai staff are Bitcoin, Project Management, Management, Communication, English.
Relai staff are concentrated in Zurich, Switzerland (4), Vienna, Austria (3), Germany (3).
Relai has about 12 people in Engineering, up 0% over the past year, as of September 2026.
Relai has about 8 people in Operations, down 11% over the past year, as of September 2026.
Computed from 53 current and 40 former Relai profiles, as of September 2026. Source: Crustdata.
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