Rentable
Rentable provides advertising and competitive intelligence software for apartment property managers, tracking over 31 million rental units. The Madison-based company has raised $34 million and employs 160 people.
The growth story
Rentable grew from 98 to 160 employees between 2021 and 2026, raising $34M along the way, most recently a Series B in August 2021.
About
Rentable sells two main products to multifamily property management firms. Its advertising tools include rental listing sites, social ad technology, and AI-powered local SEO optimization. Its ApartmentIQ product provides daily unit-level data on rent rates and leasing activity across 31 million units.
The company raised $34 million in a Series B round in 2021. It employs 160 people, with sales being the largest function. Rentable's workforce shows moderate turnover, with a median tenure of two years.
Founders and leadership
Sales is Rentable's largest department with 13 employees. The company is led by founders based in Madison, Wisconsin, where its headquarters remains.
The Rentable org chart
Corey Murphy (Senior Vice President of Sales) leads 12 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 16 (-6% YoY), Engineering 15 (+25% YoY), Information Technology 9 (+29% YoY), Business Development 7 (0% YoY), Customer Success and Support 5 (-17% YoY), Operations 5 (0% YoY).
Talent flow
Rentable recruits heavily from local Wisconsin universities, particularly the University of Wisconsin-Madison. Alumni frequently move to other proptech firms like ApartmentIQ and MavenAI.
Most common previous employers of Rentable staff: ApartmentIQ (2), MavenAI (2), EmberTribe (2), IBM (2), University of Wisconsin-Madison (2), GNC (2). Former Rentable employees most often moved to ApartmentIQ (8), MavenAI (5), Zendesk (3), Zillow (3), GitLab (2), Insight Assurance (2).
Alumni worth knowing
The Rentable mafia
Rentable alumni have founded five companies, including Segtax and Paycove, which each employ over seven people.
5Greg DiNardo, was Lead Product Manager until 2024Richard Hankison, was Chief Marketing Officer until 2014Andrew Zuckerman, was Vice President, Head of People until 2022Winston Mayo, was Facebook Marketplace Consultant until 2022Carli Jones, was Account Executive until 2023Web traffic
Traffic mix: 20% direct, 58% search, 1% social, 0% paid.
What this company is made of
Most common skills at Rentable: Public Speaking (21), Microsoft PowerPoint (21), Leadership (20), Customer Service (19), Microsoft Word (17), Marketing (15), Project Management (14), Communication (14).
Where the team actually sits
Rentable people are concentrated in Wisconsin, United States (9), Greater Madison Area (4), New York, United States (4), Florida, United States (2).
Search footprint
Rentable attracts about 402,400 organic search visits a month, traffic worth roughly $2M a month if bought through ads. It gained 160,741 ranking keywords and lost 158,682 in the last period.
What employees say
- Compensation
- 3.70 / 5
- Career opportunities
- 3.80 / 5
- Senior management
- 4.20 / 5
- Work-life balance
- 4.70 / 5
Frequently asked
Rentable has 160 employees as of September 2026.
Rentable has raised $34M in total, most recently a Series B round in August 2021.
Corey Murphy (Senior Vice President of Sales) sits at the top of Rentable's reporting structure, with 5 direct reports.
The most common previous employers of current Rentable staff are ApartmentIQ (2 people), MavenAI (2 people), EmberTribe (2 people).
Former Rentable employees most often move to ApartmentIQ (8), MavenAI (5), Zendesk (3).
At least 5 companies have a founder who previously worked at Rentable, including Segtax, Paycove, Grove.
Rentable attracts about 402,400 organic search visits a month, worth roughly $2M a month in equivalent ad spend.
The most common skills among Rentable staff are Public Speaking, Microsoft PowerPoint, Leadership, Customer Service, Microsoft Word.
Rentable staff are concentrated in Wisconsin, United States (9), Greater Madison Area (4), New York, United States (4).
Rentable has about 16 people in Sales, down 6% over the past year, as of September 2026.
Rentable has about 15 people in Engineering, up 25% over the past year, as of September 2026.
Computed from 40 current and 165 former Rentable profiles, as of September 2026. Source: Crustdata.
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