Rokt mParticle
mParticle sells customer data platform software to global brands like HBO Max and JetBlue, helping them manage and activate customer data. The company has raised $272M, most recently in a Series E round in October 2021, and employs 96 people.
The growth story
Rokt mParticle grew from 214 to 96 employees between 2021 and 2026, raising $272M along the way, most recently a Series E in October 2021.
About
mParticle provides a customer data platform that integrates and manages customer data across systems in real time. Its software is used by large brands to centralize data, improve security, and enable AI-driven predictions for decision-making.
The company has raised $272M, including a Series E round in 2021, and maintains a global workforce of 96 employees. Its client base includes major brands like HBO Max, Marks & Spencer, and JetBlue, indicating a focus on enterprise customers.
Founders and leadership
Engineering is the largest function at mParticle, accounting for 37 of its 96 employees. The company operates globally, with its headquarters in New York City.
The Rokt mParticle org chart
Jason Lynn (Co-founder / CPO) leads 25 mapped leaders with 7 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 45 (-34% YoY), Information Technology 9 (-18% YoY), Customer Success and Support 8 (-50% YoY), Consulting 5 (-50% YoY), Sales 5 (-44% YoY), Business Development 3 (-25% YoY).
Talent flow
mParticle hires heavily from tech companies like Ultimate Software, Yahoo, and IBM. Its alumni often move to Salesforce, Google, and Snowflake, with Salesforce being the top destination.
Most common previous employers of Rokt mParticle staff: Ultimate Software (5), Yahoo (4), interclick (3), UKG (3), IBM (3), Oracle (2). Former Rokt mParticle employees most often moved to Salesforce (9), Zapier (6), Google (6), Bloomreach (4), Snowflake (4), Rokt (4).
Alumni worth knowing
The Rokt mParticle mafia
mParticle alumni have founded 20 companies, including Radar, which employs 242 people, and OpsMill, with 39 staff.
21Coby Berman, was First GTM hire until 2016Michael Katz, was CEO | Co-founder until 2025Jessica Lindsay, was Director of Event Marketing until 2019Meredith Heller, was Senior Event Marketing Director until 2019John Joe Smith, was Sr. Director, Solutions Partnerships until 2022
Dave Anderson, was Chief Information Security Officer until 2022
Michael Berman, was Sales Director until 2018
Melissa Benua, was Senior Director Of Engineering (Platform) until 2025
Alex Holub, was VP Product, Machine Learning & AI until 2024
Stephen Morse, was SVP, Solutions Engineering and Field Operations until 2018
Craig Kelly, was Head of Product until 2021
Alex Saurbier, was Enterprise Sales Director until 2024
Matthew Levin, was VP of Marketing until 2016
Kareem El Sawy, was Investor (Permira round + acquired by Rokt) until 2025
Nikki Bonacorsi, was Sr. Director, Strategic Partnerships until 2019
Robin Geier, was Director, Digital Strategy & Value [GLOBAL] until 2025
Elizabeth Melton, was Partner Operations Manager until 2022
Brad Demeter, was VP of Sales West until 2022
Katie Cerar, was Head of Product Strategy until 2022Web traffic
Traffic mix: 62% direct, 17% search, 10% social, 0% paid.
What this company is made of
Most common skills at Rokt mParticle: Sales (50), Marketing (46), SQL (41), Business Development (40), Account Management (39), Software as a Service (SaaS) (34), JavaScript (33), Leadership (27).
Where the team actually sits
Rokt mParticle people are concentrated in New York, United States (10), Florida, United States (8), United States (6), England, United Kingdom (5).
Search footprint
Rokt mParticle attracts about 14,090 organic search visits a month, traffic worth roughly $23K a month if bought through ads. It gained 651 ranking keywords and lost 388 in the last period.
Frequently asked
Rokt mParticle has 96 employees as of September 2026.
Rokt mParticle has raised $272M in total, most recently a Series E round in October 2021.
Rokt mParticle was founded in 2012 by Jason Lynn.
Jason Lynn (Co-founder / CPO) sits at the top of Rokt mParticle's reporting structure, with 7 direct reports.
The most common previous employers of current Rokt mParticle staff are Ultimate Software (5 people), Yahoo (4 people), interclick (3 people).
Former Rokt mParticle employees most often move to Salesforce (9), Zapier (6), Google (6).
At least 20 companies have a founder who previously worked at Rokt mParticle, including Radar, OpsMill, Trove.
Rokt mParticle attracts about 14,090 organic search visits a month, worth roughly $23K a month in equivalent ad spend.
The most common skills among Rokt mParticle staff are Sales, Marketing, SQL, Business Development, Account Management.
Rokt mParticle staff are concentrated in New York, United States (10), Florida, United States (8), United States (6).
Rokt mParticle has about 45 people in Engineering, down 34% over the past year, as of September 2026.
Rokt mParticle has about 9 people in Information Technology, down 18% over the past year, as of September 2026.
Computed from 65 current and 290 former Rokt mParticle profiles, as of September 2026. Source: Crustdata.
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