RouteThis
RouteThis sells software to internet providers and smart home companies to improve WiFi installation and troubleshooting. The company has raised $27M in funding and works with over 190 customers.
The growth story
RouteThis grew from 55 to 71 employees between 2021 and 2026, raising $27M along the way, most recently a Series A in February 2022.
About
RouteThis develops software that helps internet service providers and smart home companies remotely diagnose and fix WiFi issues. Its tools aim to reduce the need for in-person technician visits and improve customer support efficiency.
The company raised $27M in a Series A round in February 2022, led by investors including Intel Capital and Inovia Capital. It serves over 190 customers but has not disclosed recent headcount growth from its current team of 71.
Founders and leadership
Engineering is RouteThis's largest function with 11 employees. The company has a median employee tenure of 2 years, suggesting moderate turnover.
The RouteThis org chart
Jason Moore (Co-Founder, CEO) leads 28 mapped leaders with 7 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 19 (+6% YoY), Sales 13 (-7% YoY), Customer Success and Support 8 (0% YoY), Business Development 7 (-22% YoY), Marketing 4 (-20% YoY), Finance 3 (0% YoY).
Talent flow
RouteThis hires heavily from Canadian tech companies like Rogers Communications, BlackBerry, and Roadmunk. Its workforce includes graduates from University of Waterloo, Western University, and McMaster University.
Most common previous employers of RouteThis staff: Rogers Communications (4), Roadmunk (4), BlackBerry (4), Tempo Software (3), Videostream (3), Oracle (2). Former RouteThis employees most often moved to Lightspeed Commerce (2), Wagepoint (2), Euna Solutions (2), Varicent (2), University of Waterloo (2), Jobber (2).
Alumni worth knowing
Web traffic
Traffic mix: 55% direct, 12% search, 0% social, 0% paid.
What this company is made of
Most common skills at RouteThis: Leadership (28), Management (23), Software as a Service (SaaS) (20), Team Leadership (20), JavaScript (17), Communication (17), Teamwork (17), Software Development (17).
Where the team actually sits
RouteThis people are concentrated in Ontario, Canada (41), Canada (4), Greater Toronto Area, Canada (2), Quebec, Canada (2).
Search footprint
RouteThis attracts about 850 organic search visits a month, traffic worth roughly $12K a month if bought through ads. It gained 174 ranking keywords and lost 129 in the last period.
What employees say
- Compensation
- 3.90 / 5
- Career opportunities
- 3.30 / 5
- Senior management
- 3.50 / 5
- Work-life balance
- 3.80 / 5
Frequently asked
RouteThis has 71 employees as of September 2026.
RouteThis has raised $27M in total, most recently a Series A round in February 2022.
RouteThis was founded in 2013 by Matthew Gardner, Jason Moore, Graham Kennery.
Jason Moore (Co-Founder, CEO) sits at the top of RouteThis's reporting structure, with 7 direct reports.
The most common previous employers of current RouteThis staff are Rogers Communications (4 people), Roadmunk (4 people), BlackBerry (4 people).
Former RouteThis employees most often move to Lightspeed Commerce (2), Wagepoint (2), Euna Solutions (2).
RouteThis attracts about 850 organic search visits a month, worth roughly $12K a month in equivalent ad spend.
The most common skills among RouteThis staff are Leadership, Management, Software as a Service (SaaS), Team Leadership, JavaScript.
RouteThis staff are concentrated in Ontario, Canada (41), Canada (4), Greater Toronto Area, Canada (2).
RouteThis has about 19 people in Engineering, up 6% over the past year, as of September 2026.
RouteThis has about 13 people in Sales, down 7% over the past year, as of September 2026.
Computed from 56 current and 172 former RouteThis profiles, as of September 2026. Source: Crustdata.
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