Rwazi
Rwazi is a consumer data platform that processes real-time insights from millions of users across 190+ countries to help brands optimize product-market fit and campaigns. The Los Angeles-based company, founded in 2021, has raised $16M and employs 75 people.
The growth story
Rwazi grew from 19 to 75 employees between 2022 and 2026, raising $16M along the way, most recently a Series A in July 2025.
About
Rwazi collects zero-party data—information voluntarily shared by consumers about their product and service usage—and uses AI to analyze it for brands. The platform focuses on real-time insights to help companies improve marketing and product decisions globally.
The company has raised $16M in funding, including a Series A round in July 2025. With 75 employees, Rwazi operates at a global scale, processing data from users in over 190 countries.
Founders and leadership
Engineering is Rwazi's largest function, with six employees. The company is led by a team based in Los Angeles, where it was founded in 2021.
The Rwazi org chart
Joseph Rutakangwa (Founder, CEO) leads 22 mapped leaders with 2 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Business Development 12 (+9% YoY), Engineering 8 (+33% YoY), Marketing 7 (+17% YoY), Information Technology 7 (-12% YoY), Sales 6 (+100% YoY), Administrative 4 (0% YoY).
Talent flow
Rwazi's employees come from diverse backgrounds, including FPT Software, The African Leadership University, and Techvify. Alumni have moved on to roles at companies like Bybit, Medisolv, and GLG.
Most common previous employers of Rwazi staff: FPT Software (4), The African Leadership University (2), Techvify (2), Cortex (2), Pernod Ricard (1), Young Professional Economists Network (1). Former Rwazi employees most often moved to Digital Supply Chain Platform (1), Bybit (1), Medisolv (1), GLG (1), impact.com (1), Nairobi Business Angel Network (1).
Alumni worth knowing
The Rwazi mafia
Rwazi alumni have founded three companies, including LOOKA Research, Evgenia Studios, and BOLD Digital. LOOKA Research is the largest, with 24 employees.
3Serigne Fall, was Product Manager until 2020Geena Georgouses, was Director of Marketing until 2023Morema M., was Software Engineer until 2020Web traffic
Traffic mix: 61% direct, 17% search, 2% social, 3% paid.
What this company is made of
Most common skills at Rwazi: Project Management (21), Leadership (20), Communication (19), Microsoft Office (18), Teamwork (16), Data Analysis (16), Customer Service (16), Microsoft Excel (16).
Where the team actually sits
Rwazi people are concentrated in United States (5), Hanoi, Vietnam (5), California, United States (4), Nairobi County, Kenya (4). 2 offices on record.
Search footprint
Rwazi attracts about 44 organic search visits a month, traffic worth roughly $1K a month if bought through ads. It gained 29 ranking keywords and lost 32 in the last period.
What employees say
- Compensation
- 4.80 / 5
- Career opportunities
- 4.60 / 5
- Senior management
- 4.30 / 5
- Work-life balance
- 4.60 / 5
Frequently asked
Rwazi has 75 employees as of September 2026.
Rwazi has raised $16M in total, most recently a Series A round in July 2025.
Rwazi was founded in 2021 by Joseph Rutakangwa, Eric Sewankambo.
Joseph Rutakangwa (Founder, CEO) sits at the top of Rwazi's reporting structure, with 2 direct reports.
The most common previous employers of current Rwazi staff are FPT Software (4 people), The African Leadership University (2 people), Techvify (2 people).
Former Rwazi employees most often move to Digital Supply Chain Platform (1), Bybit (1), Medisolv (1).
At least 3 companies have a founder who previously worked at Rwazi, including LOOKA Research, Evgenia Studios, BOLD Digital.
Rwazi attracts about 44 organic search visits a month, worth roughly $1K a month in equivalent ad spend.
The most common skills among Rwazi staff are Project Management, Leadership, Communication, Microsoft Office, Teamwork.
Rwazi staff are concentrated in United States (5), Hanoi, Vietnam (5), California, United States (4).
Rwazi has about 12 people in Business Development, up 9% over the past year, as of September 2026.
Rwazi has about 8 people in Engineering, up 33% over the past year, as of September 2026.
Computed from 41 current and 50 former Rwazi profiles, as of September 2026. Source: Crustdata.
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