Rx Redefined
Rx Redefined is a medical supply distribution platform that lets physicians directly manage patient deliveries. The 129-person company has raised $35M, most recently in a Series B round in December 2024.
The growth story
Rx Redefined grew from 17 to 129 employees between 2021 and 2026, raising $35M along the way, most recently a Series B in December 2024.
About
Rx Redefined provides a platform for physicians to handle medical supply distribution to patients. Its patented technology aims to streamline care delivery by connecting providers directly with supply chains.
The company has grown to 129 employees and secured $35M in funding, including a Series B round led by investors like Crosscut Ventures and Jeff Immelt. Its engineering team is the largest function, with 14 staff.
Founders and leadership
Engineering is Rx Redefined's largest department with 14 staff. The company has a median tenure of 1 year across its 129 employees, suggesting a relatively young workforce.
The Rx Redefined org chart
Brandon Boots (CEO, Founder) leads 28 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Accounting 21 (+31% YoY), Customer Success and Support 19 (+111% YoY), Engineering 17 (+31% YoY), Operations 12 (0% YoY), Information Technology 8 (-11% YoY), Marketing 7 (-12% YoY).
Talent flow
Rx Redefined draws talent from companies like Volvo Construction Equipment and Confiança Supermercados, with three hires each. Alumni have moved to roles at Pinterest, Upfront Ventures, and medical companies like EaseDME and 180 Medical.
Most common previous employers of Rx Redefined staff: Volvo Construction Equipment (3), Confiança Supermercados (3), Prefeitura Municipal de Bauru (3), Coca-Cola FEMSA (2), Universidade Estadual Paulista Júlio de Mesquita Filho (2), Shuffle Interactive (2). Former Rx Redefined employees most often moved to Upfront Ventures (1), Pinterest (1), EaseDME (1), 180 Medical (1), Norwood Medical (1), VeraData The Donor Science Company (1).
Alumni worth knowing
Web traffic
Traffic mix: 53% direct, 26% search, 15% social, 1% paid.
What this company is made of
Most common skills at Rx Redefined: Microsoft Office (60), Customer Service (58), Microsoft Excel (50), Communication (45), Leadership (43), Project Management (33), Microsoft Word (33), Teamwork (32).
Where the team actually sits
Rx Redefined people are concentrated in São Paulo, Brazil (34), United States (5), North Carolina, United States (5), Florida, United States (4).
Search footprint
Rx Redefined attracts about 6 organic search visits a month, traffic worth roughly $1K a month if bought through ads. It gained 5 ranking keywords and lost 3 in the last period.
What employees say
- Compensation
- 4.30 / 5
- Career opportunities
- 4.30 / 5
- Senior management
- 4.50 / 5
- Work-life balance
- 4.50 / 5
Frequently asked
Rx Redefined has 129 employees as of September 2026.
Rx Redefined has raised $35M in total, most recently a Series B round in December 2024.
Rx Redefined was founded in 2018 by Brandon Boots, Erik Smith.
Brandon Boots (CEO, Founder) sits at the top of Rx Redefined's reporting structure, with 3 direct reports.
The most common previous employers of current Rx Redefined staff are Volvo Construction Equipment (3 people), Confiança Supermercados (3 people), Prefeitura Municipal de Bauru (3 people).
Former Rx Redefined employees most often move to Upfront Ventures (1), Pinterest (1), EaseDME (1).
Rx Redefined attracts about 6 organic search visits a month, worth roughly $1K a month in equivalent ad spend.
The most common skills among Rx Redefined staff are Microsoft Office, Customer Service, Microsoft Excel, Communication, Leadership.
Rx Redefined staff are concentrated in São Paulo, Brazil (34), United States (5), North Carolina, United States (5).
Rx Redefined has about 21 people in Accounting, up 31% over the past year, as of September 2026.
Rx Redefined has about 19 people in Customer Success and Support, up 111% over the past year, as of September 2026.
Computed from 81 current and 33 former Rx Redefined profiles, as of September 2026. Source: Crustdata.
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