Sales Layer PIM
Sales Layer sells product information management (PIM) software to B2B companies, helping them centralize and distribute product data across sales channels. The Valencia-based company has raised $30M, including a Series B in 2022, and employs 81 people.
The growth story
Sales Layer PIM grew from 57 to 81 employees between 2021 and 2026, raising $30M along the way, most recently a Series B in June 2022.
About
Sales Layer provides cloud software that helps manufacturers and distributors manage product catalogs, sync updates across sales channels, and analyze product data. Customers use it to reduce errors and speed up catalog distribution.
The company reached Series B funding in 2022 with backing from PeakSpan Capital and others. Its 81-person team shows steady growth for a SaaS company founded in 2013, with a median tenure of 3 years suggesting stable staffing.
Founders and leadership
Sales dominates the org chart with 12 employees, typical for a B2B SaaS company post-Series B. Leadership includes investors from Bright Pixel Capital and Plug and Play Spain on its cap table.
The Sales Layer PIM org chart
Alvaro Verdoy (Founder and CEO) leads 24 mapped leaders with 2 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 19 (-14% YoY), Engineering 13 (+30% YoY), Business Development 10 (-9% YoY), Information Technology 8 (0% YoY), Customer Success and Support 8 (-11% YoY), Product Management 4 (0% YoY).
Talent flow
The team draws heavily from local Valencia schools, with 10 alumni from Universitat Politècnica de València. Talent moves to retail tech firms like Aptos and Sitetracker after leaving.
Most common previous employers of Sales Layer PIM staff: PeakSpan Capital (3), EDICOM (3), Reset Spain (2), Jeff (2), WhadTV (2), visualNACert (2). Former Sales Layer PIM employees most often moved to Sitetracker (2), Aptos Retail (2), ALDABA (2), Peninsula - Corporate Innovation (2), Sonae (1), Fastmarkets (1).
Alumni worth knowing
Web traffic
Traffic mix: 65% direct, 19% search, 2% social, 3% paid.
What this company is made of
Most common skills at Sales Layer PIM: Microsoft Office (25), English (25), Project Management (21), JavaScript (20), Leadership (19), Microsoft Excel (19), Java (18), Management (18).
Where the team actually sits
Sales Layer PIM people are concentrated in Valencian Community, Spain (32), Greater Valencia Metropolitan Area (14), New York, United States (2), California, United States (2). 2 offices on record.
Search footprint
Sales Layer PIM attracts about 2,401 organic search visits a month, traffic worth roughly $79K a month if bought through ads. It gained 1,486 ranking keywords and lost 1,144 in the last period.
What employees say
- Compensation
- 4.30 / 5
- Career opportunities
- 4.20 / 5
- Senior management
- 4.60 / 5
- Work-life balance
- 4.90 / 5
Frequently asked
Sales Layer PIM has 81 employees as of September 2026.
Sales Layer PIM has raised $30M in total, most recently a Series B round in June 2022.
Sales Layer PIM was founded in 2013 by Alvaro Verdoy.
Alvaro Verdoy (Founder and CEO) sits at the top of Sales Layer PIM's reporting structure, with 2 direct reports.
The most common previous employers of current Sales Layer PIM staff are PeakSpan Capital (3 people), EDICOM (3 people), Reset Spain (2 people).
Former Sales Layer PIM employees most often move to Sitetracker (2), Aptos Retail (2), ALDABA (2).
Sales Layer PIM attracts about 2,401 organic search visits a month, worth roughly $79K a month in equivalent ad spend.
The most common skills among Sales Layer PIM staff are Microsoft Office, English, Project Management, JavaScript, Leadership.
Sales Layer PIM staff are concentrated in Valencian Community, Spain (32), Greater Valencia Metropolitan Area (14), New York, United States (2).
Sales Layer PIM has about 19 people in Sales, down 14% over the past year, as of September 2026.
Sales Layer PIM has about 13 people in Engineering, up 30% over the past year, as of September 2026.
Computed from 59 current and 101 former Sales Layer PIM profiles, as of September 2026. Source: Crustdata.
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